• E20 - Avishai Sharon - CEO and Co-Founder at Trendemon

  • Jul 9 2024
  • Duración: 37 m
  • Podcast

E20 - Avishai Sharon - CEO and Co-Founder at Trendemon Por arte de portada

E20 - Avishai Sharon - CEO and Co-Founder at Trendemon

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  • Resumen

  • In “ABX & Cocktails” 20th episode, we meet up with Avishai Sharon, CEO and co-founder of Trendemon, as we discuss the challenges and opportunities of modern B2B marketing.


    Avishai shares with Kfir and Or his insights on several relevant topics including:


    • Why buyer anonymity is on the rise and the importance of understanding buyer interests
    • Why’s there a need for alignment between teams for unified revenue intelligence
    • How to shift from intent-based to interest-based marketing
    • The value of Quality human-produced content in the age of AI
    • Trends on website journey optimization
    • Practical strategies to demonstrate marketing ROI and adapt to changing buyer behaviors.



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