In this episode, Lindsey Wigfield interviews Dani Kimble, founder and chief strategist of Azelie Studio, about brand strategy and messaging. Dani shares her journey from a dance background to becoming a brand strategist and explains how she helps businesses define their core values, mission, and brand identity. She emphasizes the importance of creating a brand that is authentic, conversational, and relatable to customers. Dani also discusses the challenges of maintaining consistency in brand messaging across different channels and touchpoints. Overall, the episode provides valuable insights and practical tips for building a credible and effective brand.

Connect with Dani Kimble (Guest):

• Dani's Website
• LinkedIn

Connect with Lindsey Wigfield (Host):

• LinkedIn
• Instagram
• Facebook
• Visit Lindsey's website

Takeaways

• Define your core values, mission, and brand identity to guide your brand strategy.
• Create a brand that is authentic, conversational, and relatable to your customers.
• Maintain consistency in brand messaging across different channels and touchpoints.
• Build your business in public and show the behind-the-scenes to connect with your audience.

Chapters
00:00 Introduction and Background
03:21 Transition from Dance to Marketing
06:10 Starting Azeli Studio and Giving Back
10:22 Creating a Brand Foundation
13:23 Defining Core Values and Mission
15:17 Conversational Copy and Authenticity
20:53 The Power of Conversational Branding
25:11 Balancing Professionalism and Conversational Tone
28:34 Advice for Business Owners
29:49 Conclusion and Contact Information