In this episode, Lindsey Wigfield interviews Claire Ransom, owner of SEO agency Aloha Life Digital, to discuss how SEO contributes to building brand credibility. Claire shares her journey to becoming an SEO expert and emphasizes the importance of ranking high on Google to establish brand trust. She explains that being in the top search results instantly gives a perception of credibility to searchers. Claire provides tips for improving SEO, including creating high-quality content, optimizing website language, and acquiring backlinks from credible sites. She also highlights the value of having a blog for informational content and nurturing leads. Claire concludes by encouraging business owners not to be afraid of SEO and to focus on providing useful information to their audience.

Connect with Claire Ransom (Guest):

• LinkedIn
• Instagram
• Visit Claire's website
• Book a call

Connect with Lindsey Wigfield (Host):

• LinkedIn
• Instagram
• Facebook
• Visit Lindsey's website

Takeaways

• Ranking high on Google search results helps establish brand credibility and trust.
• Creating high-quality content and optimizing website language are key factors in enhancing brand credibility through SEO.
• Acquiring backlinks from credible and relevant sites can significantly improve brand authority.
• Having a blog is valuable for providing informational content and nurturing leads.
• Business owners should focus on understanding their audience's search intent and providing useful information to improve SEO.

Chapters
00:00 Introduction and Importance of SEO for Brand Credibility
08:09 The Power of Ranking High on Google
10:02 Creating High-Quality Content for SEO Success
17:26 Acquiring Backlinks for Brand Authority
23:57 The Value of Having a Blog for SEO
26:50 Understanding Search Intent for Effective SEO

In this episode, Tonya Eberhart and Michael Carr from BrandFace discuss the importance of personal branding and how it can differentiate a CEO in a competitive marketplace. They share their own personal branding journeys and how it transformed their businesses. They explain the difference between marketing and branding, emphasizing that branding is the message and image that goes into marketing channels. They also discuss the process of building a personal brand, which includes defining the ideal customer, developing the message, and displaying the brand consistently. They highlight the importance of authenticity and storytelling in personal branding and provide tips for balancing a personal brand with professional responsibilities.

Connect with Tonya and Michael (Guests):

• Tonya's LinkedIn
• Michael's LinkedIn
• Visit BrandFace
• Get the Guide

Connect with Lindsey Wigfield (Host):

• LinkedIn
• Instagram
• Facebook
• Visit Lindsey's website

Takeaways

• Personal branding is essential for CEOs to differentiate themselves in a competitive marketplace.
• Authenticity and storytelling are key components of a strong personal brand.
• The process of building a personal brand involves defining the ideal customer, developing the message, and displaying the brand consistently.
• Balancing a personal brand with professional responsibilities can be achieved by aligning the brand with the CEO's values and focusing on the needs of the ideal customer.
• A successful personal brand can lead to increased visibility, higher fees, and more business opportunities.

Chapters
00:00 Introduction and Background
05:05 The Difference Between Marketing and Branding
09:16 The Process of Building a Personal Brand
16:27 The Importance of Authenticity for CEOs
25:59 Balancing a Personal Brand with Professional Responsibilities
31:06 Success Stories: Personal Branding Transformations
36:04 Conclusion

In this episode, Tara Reed shares her 20-year journey in art licensing, from stumbling into the industry to navigating market changes and building a successful business. She discusses the process of art licensing, the impact of industry changes, and the importance of flexibility and inspiration in business.

Connect with Tara Reed (Guest):

• LinkedIn
• Instagram
• YouTube
• Visit Tara's website

Connect with Lindsey Wigfield (Host):

• LinkedIn
• Instagram
• Facebook
• Visit Lindsey's website

Takeaways

• Art licensing involves licensing artwork to manufacturers for use on various products, with artists receiving royalties based on sales.
• Navigating market changes and industry shakeups requires flexibility, adaptability, and a keen awareness of customer behavior and industry trends.
• Maintaining inspiration and staying open to new ideas is crucial for long-term business success, especially in a constantly evolving industry like art licensing.

Chapters
00:00 Introduction
01:00 The Art of Licensing: A 20-Year Journey
11:21 Navigating Market Changes and Industry Shakeups
16:38 The Creation of Social Media's Impact on Strategies
25:06 Conclusion