In this episode, Lindsey Wigfield interviews Andrea Gribble, the founder of Social School 4 EDU, about social media marketing for schools. They discuss the importance of social media in brand development for educational institutions, the primary stakeholders and audience that schools aim to engage, and the challenges of creating content while protecting student privacy. Andrea shares her strategies for successful social media marketing, including consistency in storytelling, building a strong brand presence, and leveraging the power of engagement through likes, comments, and shares. She also discusses her future goals of expanding her membership group and creating a new communication experience for schools.

Connect with Andrea Gribble (Guest):

• LinkedIn
• Instagram
• Facebook
• SocialSchool4EDU

Connect with Lindsey Wigfield (Host):

• LinkedIn
• Instagram
• Facebook
• Visit Lindsey's website

Takeaways

• Social media marketing plays a crucial role in brand development for educational institutions.
• Schools aim to engage their entire community through social media, including parents, future staff members, and current staff members.
• Consistency in storytelling and building a strong brand presence are key to successful social media marketing.
• Engagement through likes, comments, and shares is essential for reaching a wider audience.
• Creating a system for content creation and leveraging the power of employee-generated content can help schools overcome the challenge of capturing moments.
• Social media marketing can help schools attract and retain students and staff.
• Protecting student privacy while showcasing the positive aspects of the school is crucial.
• The future goals for Social School for EDU include expanding the membership group and creating a new communication experience for schools.

Chapters
00:00 Introduction and the Importance of Social Media Marketing for Schools
01:02 Andrea Gribble's Background and How She Started in the Niche
04:29 Primary Stakeholders and Audience Engagement for Schools
07:25 How Andrea's Business Has Evolved and the Importance of Community
08:48 The Membership Program and the Affordable Cost for Schools
10:12 The Need for Training and Community in Social Media Marketing for Schools
11:37 The Power of Engagement and the Importance of Sharing Positive Stories
13:29 Balancing Content Creation and Protecting Student Privacy
19:41 The Power of Engagement: Likes, Comments, and Shares
21:37 The Importance of Social Media in Reaching the Community
23:33 The Goals of Schools: Attracting and Retaining Students and Staff
25:30 Overcoming the Challenge of Content Creation and Capturing Moments
29:48 The Importance of Consistency in Storytelling and Building a Strong Brand Presence
31:42 The Future Goals for Social School for EDU