• EP40: Celebrating 20 Years of Business with Tara Reed of Tara Reed Designs Inc

  • Jun 27 2024
  • Duración: 26 m
  • Podcast

EP40: Celebrating 20 Years of Business with Tara Reed of Tara Reed Designs Inc Por arte de portada

EP40: Celebrating 20 Years of Business with Tara Reed of Tara Reed Designs Inc

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  • Resumen

  • In this episode, Tara Reed shares her 20-year journey in art licensing, from stumbling into the industry to navigating market changes and building a successful business. She discusses the process of art licensing, the impact of industry changes, and the importance of flexibility and inspiration in business.

    Connect with Tara Reed (Guest):

    • LinkedIn
    • Instagram
    • YouTube
    • Visit Tara's website

    Connect with Lindsey Wigfield (Host):

    • LinkedIn
    • Instagram
    • Facebook
    • Visit Lindsey's website

    Takeaways

    • Art licensing involves licensing artwork to manufacturers for use on various products, with artists receiving royalties based on sales.
    • Navigating market changes and industry shakeups requires flexibility, adaptability, and a keen awareness of customer behavior and industry trends.
    • Maintaining inspiration and staying open to new ideas is crucial for long-term business success, especially in a constantly evolving industry like art licensing.

    Chapters
    00:00 Introduction
    01:00 The Art of Licensing: A 20-Year Journey
    11:21 Navigating Market Changes and Industry Shakeups
    16:38 The Creation of Social Media's Impact on Strategies
    25:06 Conclusion
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