We find out where your check off dollars are being put to use. We tell you about the Motherlode Angus Female Sale from Jorgensen Land & Cattle, plus we have the latest news and markets. Tune in to this all new episode of the Ranch It Up Radio Show. Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel. EPISODE 202 DETAILS Elite Angus Genetics & Latest Beef Checkoff News Optimizing Cattle Herd Success: Jorgensen Land & Cattle Jorgensen Land & Cattle Motherlode Angus Female Sale For over 60 years, Jorgensen Land & Cattle has been a trusted source of premium Angus genetics for cattlemen nationwide. Known for our exceptional quality and strong maternal lineage, we’ve built a reputation as one of America's top Angus suppliers. Our cows are the result of decades of careful selection, boasting a stacked maternal line that enhances herd performance. Discover the difference Jorgensen females can make in your herd and experience the benefits of superior Angus genetics. Full Details, Videos, Catalog, Online Bidding & Sale Information at RanchChannel.com Catch Cody Jorgensen talking about their bull genetics on the past Ranch It Up Radio Show episode 180 Latest Beef Checkoff & Industry News 2025 Checkoff Plan Approved by Beef Promotion Committee The Cattlemen’s Beef Board (CBB) will invest approximately $38 million into programs of beef promotion, research, consumer information, industry information, foreign marketing, and producer communications during fiscal 2025, subject to USDA approval. In action at the end of its September 4-5 meeting in Denver, Colorado, the Beef Promotion Operating Committee (BPOC) approved Checkoff funding for a total of 12 “Authorization Requests” – or grant proposals – for the fiscal year beginning October 1, 2024. The committee, which includes 10 producers and importers from the Cattlemen’s Beef Board and 10 producers from the Federation of State Beef Councils, also recommended full Cattlemen’s Beef Board approval of a budget amendment to reflect the split of funding between budget categories affected by their decisions. Eight contractors and two subcontractors brought 12 Authorization Requests worth approximately $46.8 million to the BPOC this week, approximately $8.8 million more than the funds available from the CBB budget. “We’re consistently impressed with the proposals that our contractors bring forward each year, and choosing which initiatives to fund is a real challenge,” said Andy Bishop, CBB and BPOC chair. “Our budget amounts to slightly less each year because of inflation. To put it in perspective, a dollar in 1985 is worth just 35 cents¹ today. That means we simply don’t have the buying power that we had when this program first started. “As we expected, the Authorization Requests we reviewed this week were full of new ideas and innovative approaches supporting the Checkoff’s core programs of research, promotion, foreign marketing, industry information, consumer information and producer communications. Our committee did a great job of balancing our budget and distributing our limited funds in what we believe is the most optimal way possible. I personally thank our contractors and committee members for all their hard work, and I look forward to future Checkoff successes throughout FY25.” In the end, the BPOC approved proposals from eight national beef organizations for funding through the FY25 Cattlemen’s Beef Board budget, as follows: American Farm Bureau Foundation for Agriculture - $600,000Cattlemen’s Beef Board - $1,800,000Foundation for Meat and Poultry Research and Education - $600,000Meat Import Council of America / Northeast Beef Promotion Initiative - $900,000National Cattlemen’s Beef Association - $25,700,000National Institute for Animal Agriculture - $95,000North American Meat Institute - $280,000United States Meat Export Federation - $8,000,000 Broken out by budget component – as outlined by the Beef Promotion and Research Act of 1985 – the FY25 Plan of Work for the Cattlemen’s Beef Promotion and Research Board budget includes: $9,120,000 for promotion programs, including beef and veal campaigns focusing on beef’s nutritional value, eating experience, convenience, and production.$8,600,000 for research programs focusing on pre- and post-harvest beef safety, scientific affairs, nutrition, sustainability, product quality, culinary technical expertise, and consumer perceptions.$7,500,000 for consumer information programs, including Northeast influencer outreach and public relations initiatives; national consumer public relations, including nutrition-influencer relations and work with primary- and secondary-school curriculum directors nationwide to get accurate information about the beef industry into classrooms of today’s youth. Additional initiatives include outreach and engagement with food, culinary, nutrition and health thought leaders; media and public ...
