On this episode, we are confronting the F-word taboo—no, not *that* one—but the one we, as entrepreneurs, fear most and often shy away from talking about: failure. Unfortunately, the harsh reality is that a large percentage of businesses end up having to close their doors—and yes, that does include course creators.

So today, we’re running through eight of the most common reasons course creators fail in the hope it will keep those things from happening to your own business. Then we can all sit back and enjoy long, profitable, healthy businesses that not only help us as the business owners, but all of our audiences, too!

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Mentioned on this Episode

• How Much Money Can You Make Selling Online Courses?
• The Investment Philosophy that Will Save (Or Kill) Your Business
• When Should You Start Selling Your Online Course?

Related Links

• 3 Must-Monitor Metrics to Increase Sales on Autopilot
• The Overlooked—But Obligatory—Entrepreneur Mindset Shift
• 12 Sales Funnel Mistakes That Cost Course Creators Money
• 4 Lessons Learned from Starting a Business

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Posting on social media but not seeing the results you hoped for? Social media is an essential tool for connecting with your audience, enhancing brand visibility, and driving revenue. But it’s not enough to just post for the sake of posting.

Maybe you’re still figuring out which channels work best for your audience, or tweaking your content to find what’s most engaging. Either way, if you’re looking to boost the effectiveness of your social media strategy and increase your ROI, you’ve come to the right place. Join Nicki and Kate as they share practical tools and insights to help you turn your social media efforts into a powerful engine for driving leads!

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Mentioned on this Episode

• Later
• ManyChat

Related Links

• 3 Must-Monitor Metrics to Increase Sales on Autopilot
• The Overlooked—But Obligatory—Entrepreneur Mindset Shift
• 1 Must-Do Before Running Meta/Facebook Ads

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Ever wish you had a crystal ball to predict exactly what would resonate with your audience? While we can’t offer psychic capabilities (sorry), we do have the next best thing: testing! A/B testing helps you learn what makes your audience tick and today, we’re talking all about A/B tests you can run to optimize your opt-in page.

Remember, even the smallest changes can have *huge* ramifications further down the line. So listen in as Nicki and Kate share some simple tests to make your opt-in page as effective as possible, driving more action and generating more leads for your business!

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Mentioned on this Episode

• 5 Quick Email Tests to Bump Conversions ASAP
• Common Funnel Mistakes That Are Killing Your Conversions

Related Links

• 3 Must-Monitor Metrics to Increase Sales on Autopilot
• The Secret to Sales Pages That Convert
• 1 Must-Do Before Running Meta/Facebook Ads

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“Ugh, I have *nothing* to wear!” *Stares at closet full of clothes* It’s a daily struggle many women are familiar with and a problem Circuit Sales System student Fiona was determined to solve. After leaving her accounting career to pursue her love for fashion, Fiona made it her mission to empower women to feel inspired by the outfits staring back at them each morning.

Thanks to her Circuit, Fiona no longer has to rely on live launches to sell her offer and can enjoy a more steady stream of income. Listen in to Fiona’s interview to discover the positive impact Fiona’s Circuit has had on her conversion rate and how it’s driving her membership sales to new heights!

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Mentioned on this Episode

• Style Liberation

Related Links

• Why an Automated Sales Process is a Complete Game-Changer for Business
• Switching From Live Online Course Launching to Selling on Autopilot
• Case Study: Live Launch or Evergreen Launch? This Entrepreneur Does Both

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However much autonomy you enjoy as a digital business owner, you’re still heavily dependent on one group of people: your customers. And every time a customer gives feedback on your product or service, it’s a valuable opportunity to build your relationship even further and revisit your existing offer.

But when you’ve poured your heart and soul into creating your offer, receiving feedback and additional requests can feel like a bitter pill to swallow at first. And so today’s episode is all about how to address customer requests gracefully, no matter what your knee-jerk response may be. Tune in to discover why taking a step back and evaluating requests objectively can reveal important insights into your customers’ behavior, preferences, and unmet needs.

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Related Links

• How to Prevent Buyer’s Remorse for Your Online Course
• Objection Handling: What Prospects Really Mean by “I Can’t Afford It”
• 6 Ways to Know When It’s Time to Hire for Your Small Business

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This podcast episode might just take you by surprise a little bit. The topic? Live launching. Yes, you heard that right. Despite our well-documented skepticism towards live launching, we still acknowledge that live launching is a very prevalent tactic that most business owners try … until it fails.

The trouble is, live launches are a high-stakes game. And for some entrepreneurs, the risk can be as high as gambling away six months or even a year’s worth of income on a single throw of the dice. So if a launch fails, how do we recover? Instead of making decisions out of desperation (and risking long-term damage to your business), it’s important to see it as an opportunity to learn. Join Nicki and Kate as they explore what a failed launch can teach you about your business, your audience, and yourself.

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Mentioned on this Episode

• Combining Live Launching with a Circuit – Carina’s Story

Related Links

• This New York Times Bestselling Author Uses a Circuit to Sell Her Course – Ruth’s Story
• Live Launching Tips
• How To Sell Your Product Online…Without Live Launching or Evergreen
• From 4 Years of Live Launching to Consistent Re

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I think most business owners would admit to feeling overwhelmed or confused when it comes to hiring freelancers—especially when it’s a freelance area that you are not adept at yourself. And messaging is one of those areas you might be looking to outsource to make sure you’re communicating effectively with your audience (just a minor detail, right?).

But how can you make sure you end up with a stellar copywriter that can elevate your copy as much as possible? In this episode, we’re talking you through the process that will make sure you hire the *right* resource for your team. And the best part? This is applicable to any kind of freelancer you might need to work with, whether it’s developers, graphic designers, or Meta ads managers!

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Mentioned on this Episode

• Your Seamless System for Narrowing Your Applicant Pool
• Writing Your Own Copy? Why You Should Hire a Copywriter Sooner Than Later
• Copywriting Strategies: A No-Nonsense Guide to Writing Persuasive Copy for Your Business

Related Links

• You Can Benefit from Hiring a Copywriter Sooner Than You Think…
• 10 Must-Use Marketing Messaging Strategies to Turn Leads to Customers
• 6 Ways to Know When It’s Time to Hire for Your Small Business

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The “everybody’s-doing-it” marketing tactics can work…until they don’t. And when Circuit Sales System student Felicia noticed buyers becoming more cautious and taking longer to convert, she knew she needed to find a different way of selling.

Not only did flipping on her Circuit allow her to create a six-figure launch in 45 days (!!), it also meant she could focus more on the people already in her community. In this episode, Felicia shares all the benefits she’s enjoying from having a predictable sales model and reminds us why building the right mindset is just as important as the strategy piece.

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Mentioned on this Episode

• Listen to Nicki’s interview on the Hi Felicia podcast: How To Create Smart, Predictable Income in 2024
• Felicia’s website: www.feliciaromero.com
• Follow the Hi Felicia podcast on Apple or Spotify
• Follow Felicia on Instagram

Related Links

• How to Create Genuine Urgency in Sales—Without Alienating Customers
• The Big Problems With Live Launching & Evergreen
• Top 4 Books for Online Course Creators and Entrepreneurs
• Case Study: Hitting $55,000 in Sales in Under 3 Months—Without Ads or Promotion

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