Episode #11 of the Data Center Go-to-Market podcast helps you gain a competitive edge in data center sales and marketing by learning proven strategies for the modern buyer's journey. Learn key insights for optimizing lead generation, accelerating sales cycles, engaging channel partners, reaching decision-makers, and identifying new opportunities. Host Joshua Feinberg discusses practical tips for understanding personas, segmenting audiences, and providing value at each stage. You'll walk away equipped to educate prospects, build trust, and guide customers through their research - giving your company a strategic presence from awareness to close.

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0:00 Coming Up In this episode of the Data Center Go-to-Market Podcast

0:32 Data Center Go-to-Market, Sales, and Marketing Q&A 3

3:12 Data center lead generation, business development, and marketing best practices

10:20 How carrier-neutral data centers can reduce long sales cycles

16:33 How to set reseller targets for data center enterprise analytics infrastructure

23:37 Getting to the decision maker for data center cooling and air quality

30:46 Go to market for telecom network services, including carriers, OEMs, tower companies, and integrators

33:51 Identifying new data center business opportunities for industrial integration