• Ep. 30 Jason Miller of Tyk

  • Jun 13 2024
  • Duración: 50 m
  • Podcast

Ep. 30 Jason Miller of Tyk Por arte de portada

Ep. 30 Jason Miller of Tyk

Escúchala gratis

Ver detalles del espectáculo

  • Resumen

  • B2B marketing is always changing, and today we're seeing brand make a major comeback.
    In this episode, we are joined by Jason Miller, Head of Brand Marketing Demand and Content at Tyk, as he takes us through his eye-opening journey from music into B2B marketing. Jason dives into his mission-driven approach to tackling tough problems, scaling up, and fine-tuning the technical side of B2B marketing. He also shares some non-traditional strategies and insights on brand identity, trust, and the unique hurdles of marketing to a tech-savvy audience.

    We also discuss:
    • The relevance of risk-taking in marketing for groundbreaking impact
    • Jason’s approach to measuring brand through metrics like direct traffic, referrals, and branded search traffic
    • How to future-proof companies by focusing on customer value rather than solely serving sales
    • The importance of balancing long-term planning with agile marketing adaptations
    Más Menos
activate_primeday_promo_in_buybox_DT
Liderazgo Marketing Exito Profesional Economía
Más Menos

Lo que los oyentes dicen sobre Ep. 30 Jason Miller of Tyk

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles