Best Story Wins Por arte de portada

Best Story Wins

De: Column Five
Escúchala gratis

  • Resumen

  • Column Five’s “Best Story Wins” is for marketing and branding professionals looking to unlock their growth potential.

    Each episode features a conversation with industry leaders about how they win the hearts and minds of their customers and build world-class brands. You’ll learn about their success stories and failures, as well as strategies and tactics for how to take your own marketing efforts to the next level.

    Welcome to Best Story Wins!
    Column Five
    Más Menos
activate_primeday_promo_in_buybox_DT
Episodios
  • Ep. 31 Ian Elliott of MAAP

    Ep. 31 Ian Elliott of MAAP
    Jun 27 2024
    Only 5% of the market is ready to buy, so how do you ensure your brand is at the top of people's minds when they purchase?

    In this episode, we are joined by Ian Elliott, the CMO of MAAP, a cutting-edge cycling apparel brand that's redefining the sport with a blend of performance and aesthetics. He delves deep into MAAP's unique approach to community building, the fine balance between brand campaigns and conversion marketing, and the nuances of maintaining authenticity while scaling in a competitive market.

    We also discuss:
    • The importance of building strong emotional connections through brand storytelling.
    • The structure and strategy of MAAP's marketing team to achieve significant business impact.
    • The slightly irreverent and no-nonsense spirit that differentiates MAAP in the market.
    Más Menos
    45 m
  • Ep. 30 Jason Miller of Tyk

    Ep. 30 Jason Miller of Tyk
    Jun 13 2024
    B2B marketing is always changing, and today we're seeing brand make a major comeback.
    In this episode, we are joined by Jason Miller, Head of Brand Marketing Demand and Content at Tyk, as he takes us through his eye-opening journey from music into B2B marketing. Jason dives into his mission-driven approach to tackling tough problems, scaling up, and fine-tuning the technical side of B2B marketing. He also shares some non-traditional strategies and insights on brand identity, trust, and the unique hurdles of marketing to a tech-savvy audience.

    We also discuss:
    • The relevance of risk-taking in marketing for groundbreaking impact
    • Jason’s approach to measuring brand through metrics like direct traffic, referrals, and branded search traffic
    • How to future-proof companies by focusing on customer value rather than solely serving sales
    • The importance of balancing long-term planning with agile marketing adaptations
    Más Menos
    50 m
  • Ep. 29 Francisco Cornejo of StoryBook

    Ep. 29 Francisco Cornejo of StoryBook
    May 30 2024
    Exhausted parents, demanding children, and the increase in screen time have created a cocktail of anxiety for everyone in the household before going to bed.

    In an effort to connect parents with their children, reduce anxiety, reinforce self-esteem, and improve sleep health, Francisco Cornejo, Co-Founder & CEO at StoryBook, joins hosts Josh Ritchie and Jason Lankow to talk about how the challenges of living overseas transformed into a promising app with over 3 million downloads since its launch. Francisco shares his unique perspective on brand growth and how he has navigated obstacles as a startup CEO.

    We also discuss:
    • How identifying pain points in day-to-day situations can lead to disruptive business ideas
    • StoryBook’s insights into creating a delightful customer experience that retains users in the long term
    • Francisco’s pillars for understanding growth and the importance of a smart, dedicated, and consistent team
    Más Menos
    41 m
Liderazgo Marketing Exito Profesional Economía
Más Menos

Lo que los oyentes dicen sobre Best Story Wins

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles