Episode #7 of the Data Center Go-to-Market podcast discusses essential strategies for optimizing lead generation, business development, sales targeting, and marketing in the data center industry. Joshua Feinberg provides actionable tips for tier 3 data centers, data center efficiency technologies, mission-critical facilities, and colocation sales. Discover how to understand your clients' needs, identify the right stakeholders, and adapt your approach for the digital buyer's journey. You'll walk away with key insights on encouraging new tech adoption, optimizing for success, and modern data center sales best practices.

#datacentergtm #dcsmi #datacenters #salesstrategy #digitalmarketing #buyersjourney #colocation #missioncritical

0:00 Coming Up In this episode of the Data Center Go-to-Market Podcast

0:12 Data Center Go-to-Market, Sales, and Marketing Q&A 2

1:27 Lead generation tips for Tier III data centers

4:18 Business development strategy for data center energy efficiency, cooling, and system architecture

10:07 Optimize sales and marketing to mission-critical facilities

16:06 How to encourage the adoption of new data center and cloud infrastructure technology

23:08 How data center account executives can get to the correct person within an organization

29:20 How to reach potential customers for data center colocation