• Ep047: Pricing Strategies for Generative AI with Sara Yamase of Simon-Kucher & Partners

  • Jul 23 2024
  • Duración: 33 m
  • Podcast

Ep047: Pricing Strategies for Generative AI with Sara Yamase of Simon-Kucher & Partners Por arte de portada

Ep047: Pricing Strategies for Generative AI with Sara Yamase of Simon-Kucher & Partners

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  • Resumen

  • Sara Yamase, Partner at Simon-Kucher & Partners, Head of Software, Internet and Media Practice shares guidance and industry examples on generative AI pricing and GTM strategies.

    Topics Include:

    • What percentage of companies are developing Gen AI features for customers
    • Projected returns on Gen AI investment
    • Articulating the value is 1st step in building pricing and monetization strategy
    • Almost half of VC funding in last 5 quarters were for AI solutions
    • Getting through the hype cycle and trough of disillusionment
    • Education, Marketing, Food industry examples of companies clarifying value of generative AI to customers
    • Having strong data sets for identifying trends
    • Pricing tenets for generative AI
    • Indirect monetization – more usage, faster, greater productivity, etc
    • Standalone Generative AI software with bespoke pricing
    • Ability to scale pricing per customer usage
    • Subscription selling for generative AI software
    • Choosing pricing model for generative AI solutions
    • Summaries and session wrap up
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