• Episode 2: Behavioural Biases - Being Right

  • May 10 2024
  • Duración: 9 m
  • Podcast

Episode 2: Behavioural Biases - Being Right Por arte de portada

Episode 2: Behavioural Biases - Being Right

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  • Resumen

  • Find out the underlying factors that motivate people in marketing so you can create customer experiences that play to this.

    In this episode, we discuss how to leverage the being right category, such as using post-purchase communications to boost your customers’ ego. For all that and more, hit play and subscribe.

    Thanks for listening. Don’t miss out on your copy of Fabricx’s Behavioural Bias Framework:

    Connect with us!

    Instagram: @fabricxlabs

    LinkedIn: https://www.linkedin.com/company/fabricxagency

    LinkedIn: https://www.linkedin.com/in/si-elliott/

    Research related to this episode:

    • Casad, B. J. and Luebering, . J.E. (2023, November 9). confirmation bias. Encyclopedia Britannica. https://www.britannica.com/science/confirmation-bias
    • https://medium.com/@charlesleon/confirmation-bias-why-we-think-were-right-c81e493ea330
    • https://www.inc.com/jeff-haden/science-says-stop-infecting-other-people-with-better-than-average-effect.html#:~:text=You're%20probably%20familiar%20with,even%20though%20that's%20mathematically%20impossible

    IKEA Effect:

    • https://www.hbs.edu/ris/Publication%20Files/11-091.pdf
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