• Episode 2. Katie Boston-Wilson, CEO, BelliWelli - The making of a viral billboard campaign

  • Jul 8 2024
  • Duración: 48 m
  • Podcast

Episode 2. Katie Boston-Wilson, CEO, BelliWelli - The making of a viral billboard campaign Por arte de portada

Episode 2. Katie Boston-Wilson, CEO, BelliWelli - The making of a viral billboard campaign

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  • Resumen

  • The making of a viral billboard campaign

    BelliWelli⁠ seized a moment and latched onto the “Hot girls have…” meme, and then made it entirely their own. Find out how strategic billboards helped this CPG brand build a die-hard fan base. Katie Boston-Wilson, CEO of BelliWelli, has the tea.

    My Best Campaign is brought to you by ⁠⁠Monday Creative.⁠

    Follow us on ⁠LinkedIn⁠ and ⁠Instagram⁠ and stay tuned for when a new episode drops.
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