My Best Campaign Por arte de portada

My Best Campaign

De: Monday Creative Inc
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  • Resumen

  • We sit down with Senior Marketing Leaders (CEOs, CMOs and Marketing Directors) to learn about their journey to their current role and hear about one career-defining campaign—maybe it was their first global spot, or a major rebrand, or a video that went viral, or maybe something that just changed the way people perceived the brand. What was so special about it? How did it change the trajectory of the business or their career? What went wrong? What were the magic ingredients that made it work?
    Monday Creative Inc
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Episodios
  • Episode 3. Sneaker Steve Patiño, Founder, Ales Grey - The brand that MTV built

    Episode 3. Sneaker Steve Patiño, Founder, Ales Grey - The brand that MTV built
    Jul 11 2024

    The brand that MTV built

    Sneaker Steve was running Global Special Projects at DC Shoes during its multimillion dollar growth run. Find out how he built the brand through celebrity partnerships and some major MTV moments, and how he’s gone on to build his own sustainable footwear company, Ales Grey.

    My Best Campaign is brought to you by ⁠⁠⁠Monday Creative.⁠⁠

    Follow us on ⁠⁠LinkedIn⁠⁠ and ⁠⁠Instagram⁠⁠ and stay tuned for when a new episode drops.
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    43 m
  • Episode 2. Katie Boston-Wilson, CEO, BelliWelli - The making of a viral billboard campaign

    Episode 2. Katie Boston-Wilson, CEO, BelliWelli - The making of a viral billboard campaign
    Jul 8 2024

    The making of a viral billboard campaign

    BelliWelli⁠ seized a moment and latched onto the “Hot girls have…” meme, and then made it entirely their own. Find out how strategic billboards helped this CPG brand build a die-hard fan base. Katie Boston-Wilson, CEO of BelliWelli, has the tea.

    My Best Campaign is brought to you by ⁠⁠Monday Creative.⁠

    Follow us on ⁠LinkedIn⁠ and ⁠Instagram⁠ and stay tuned for when a new episode drops.
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    48 m
  • Episode 1. Adam Saraceno, CMO, Peak Design - The parody video that garnered 4.7 million views

    Episode 1. Adam Saraceno, CMO, Peak Design - The parody video that garnered 4.7 million views
    Jul 8 2024

    The parody video that garnered 4.7 million views

    Peak Design⁠ was built almost entirely on Kickstarter. Now, their YouTube videos—including one parody that takes on Amazon Basics—are keeping it in the spotlight. Adam Saraceno, CMO at Peak Design tells us how they did it.

    My Best Campaign is brought to you by ⁠Monday Creative.

    Follow us on LinkedIn and Instagram and stay tuned for when a new episode drops.

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    47 m
Marketing Economía
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