In this episode of "The Load Out," We sit down with Zack Johnson, a seasoned talent agent with over two decades of experience in the music industry. They dive deep into Zack's journey from being a musician in a successful band to becoming a prominent agent. The conversation sheds light on the often mysterious world of talent booking, especially from the perspective of an agent who has worked with some of the biggest names in the industry.

Zack shares stories from his early days touring with bands, how he transitioned into being an agent, and his passion for hip-hop and its golden era. They also discuss the intricacies of managing tours, the challenges of balancing business with creative integrity, and the importance of being resourceful in the ever-evolving music industry. Zack’s insights into the realities of the music business, the importance of building strong relationships, and the grind necessary for sustained success are invaluable for anyone looking to make it in the industry.

Key Takeaways:

• Zack's transition from musician to agent and the driving forces behind his decision.
• The role of a talent agent and how it differs from that of a manager.
• The importance of relationships and repeat business in the music industry.
• Insights into the challenges and rewards of booking tours and managing talent.
• Personal anecdotes from Zack's career, including memorable moments with major artists.

Whether you're an artist looking to understand the business side of touring, or simply curious about the behind-the-scenes of the music industry, this episode offers a candid and informative look into the world of talent booking.

Follow / Contact Zack:

• zack@cardinaltalentgroup.com

• Instagram

Produced by: @probablyashanti for @Ternwheel
Mixed by: Akiyoshi Ehara - @akiehara1
Music by: MMYYKK - @mmyykkvibes