In this episode of "The Load Out," We sit down with Zack Johnson, a seasoned talent agent with over two decades of experience in the music industry. They dive deep into Zack's journey from being a musician in a successful band to becoming a prominent agent. The conversation sheds light on the often mysterious world of talent booking, especially from the perspective of an agent who has worked with some of the biggest names in the industry.

Zack shares stories from his early days touring with bands, how he transitioned into being an agent, and his passion for hip-hop and its golden era. They also discuss the intricacies of managing tours, the challenges of balancing business with creative integrity, and the importance of being resourceful in the ever-evolving music industry. Zack’s insights into the realities of the music business, the importance of building strong relationships, and the grind necessary for sustained success are invaluable for anyone looking to make it in the industry.

Key Takeaways:

• Zack's transition from musician to agent and the driving forces behind his decision.
• The role of a talent agent and how it differs from that of a manager.
• The importance of relationships and repeat business in the music industry.
• Insights into the challenges and rewards of booking tours and managing talent.
• Personal anecdotes from Zack's career, including memorable moments with major artists.

Whether you're an artist looking to understand the business side of touring, or simply curious about the behind-the-scenes of the music industry, this episode offers a candid and informative look into the world of talent booking.

Follow / Contact Zack:

• zack@cardinaltalentgroup.com

• Instagram

Produced by: @probablyashanti for @Ternwheel
Mixed by: Akiyoshi Ehara - @akiehara1
Music by: MMYYKK - @mmyykkvibes

In Episode 4 of “The Load Out,” host Ashanti Abdullah welcomes the talented rapper and producer, Grieves. Known for his deeply personal lyrics and unique blend of hip-hop and soul, Grieves shares his journey from growing up with a diverse mix of musical influences to discovering hip-hop and signing with Rhymesayers Entertainment. The conversation delves into his production style, memorable tour experiences, and the challenges of headlining tours. Grieves also reflects on the balance between his music career and family life, the support of his spouse, and his thoughts on the evolving music industry.

Discussion Highlights:

1. Early Life and Musical Influences:

• Grieves’ early exposure to music through his parents.

• Growing up with a mix of jazz, blues, soul, and pop influences.

• His love for artists like BB King, Wilson Phillips, Mariah Carey, and Phil Collins.

2. Path to Music:

• Grieves’ journey from a normal relationship with music to discovering hip-hop.

• Influence of his father’s music collection and the impact of artists like RZA and West Coast P-funk.

• Transition from listening to punk and metal to hip-hop.

3. Production Style and Process:

• Grieves’ approach to music production, emphasizing emotional connection over the message.

• Challenges and evolution in his music-making process.

4. Career Development:

• Grieves’ experience with Rhymesayers Entertainment.

• His first indie release and the importance of fan connections.

• Lessons learned from his time with Rhymesayers and the value of a strong work ethic.

5. Touring Experiences:

• Memorable tour stories, including driving through blizzards and dealing with grumpy sound guys.

• The importance of venue etiquette and maintaining professionalism on tour.

6. Industry Insights:

• The significance of building a loyal fan base and maintaining authenticity.

• Challenges of headlining tours and the financial realities of touring.

• The impact of social media and staying connected with fans.

7. Personal Reflections:

• Grieves’ thoughts on the music industry’s evolution and his place within it.

• The balance between family life and touring.

• The importance of having a supportive spouse and understanding the sacrifices involved in a music career.

8. Grieves’ Current Projects and Future Plans:

• Collaborations with younger artists and exploring different music genres.

• Focus on fan-based initiatives and the value of live performances.

Produced by: @probablyashanti for @Ternwheel
Mixed by: Akiyoshi Ehara - @akiehara1
Music by: MMYYKK - @mmyykkvibes

Links Mentioned:

• Rhymesayers Entertainment

• Grieves’ Music

Follow Grieves:

• Twitter

• Instagram

In this episode of “The Load Out,” Ashanti Abdullah sits down with Damian Siguenza, known by his stage name, Domino. As a renowned record producer, manager, DJ, and key member of the legendary Oakland-based hip-hop collective Hieroglyphics, Domino has been instrumental in shaping the group’s sound and success. With his deep knowledge of jazz and funk, creative sampling techniques, and extensive production skills, Domino has left an indelible mark on the underground hip-hop scene. Join us as we delve into behind-the-scenes stories and business strategies that have defined his career, and learn about his journey from the early days in San Francisco to his influential role in the music industry.

Discussion Highlights:

1. Early Life and Influences:

• Domino shares his background, growing up in San Francisco.

• He explains how he got the nickname “Domino” in high school.

• His transition from rapping to beat-making in the late 1980s.

2. Music Career Beginnings:

• Living in the back of Groove Merchant Record Store and its influence on his music.

• Meeting Hieroglyphics’ founder Del the Funky Homosapien through Dante Ross.

• Becoming an integral part of Hieroglyphics.

3. Production Style and Techniques:

• Domino’s signature blend of jazz and funk, creative sampling, and extensive record knowledge.

• Process of creating a beat and selecting samples.

• The evolution of his production style over the years.

4. Role in Hieroglyphics:

• Domino’s contributions to key tracks and albums.

• Acting as the spokesman and manager for the collective.

• Transitioning from a producer to a manager and CEO of Hiero Imperium.

5. Challenges and Successes:

• Navigating the business aspects of running an independent label.

• The success of Hieroglyphics’ first indie release, “Third Eye Vision.”

• Establishing a touring circuit for indie hip-hop artists.

6. Touring Stories:

• Memorable experiences from the road, including a border crossing mishap with his cousin.

• Insights into the challenges and rewards of touring.

7. Advice and Reflections:

• Domino’s advice on handling failure and rejection in the music industry.

• The importance of believing in oneself and persevering despite setbacks.

• Reflections on how the music industry has evolved and his role in it.

Produced by Ashanti Abdullah - @probablyashanti & @Ternwheel
Music by MMYYKK - @mmyykkvibes

Links Mentioned:

• Hieroglyphics

• Groove Merchant Record Store

Follow Domino:

• Twitter

• Instagram