• Episode 92 - Emotional Connections and Raving Fans: Lessons from "This Is Marketing"

  • Jun 18 2024
  • Duración: 18 m
  • Podcast

Episode 92 - Emotional Connections and Raving Fans: Lessons from "This Is Marketing" Por arte de portada

Episode 92 - Emotional Connections and Raving Fans: Lessons from "This Is Marketing"

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  • Resumen

  • Join me on this Big Branding Small Business episode as we explore the emotional drivers behind turning fans into raving fans, inspired by Seth Godin’s "This Is Marketing." In this episode, I share my recent experiences from a local concert where country musician Lauren Alaina captivated her audience, and draw parallels to the principles outlined in Godin’s book.

    Discover how empathy, storytelling, and authenticity can transform ordinary customers into passionate advocates for your brand. Learn about the importance of building a community, creating remarkable experiences, and understanding your audience’s needs and desires. We'll also discuss real-world examples, including YouTuber Ryan Trahan's successful venture into the candy market with Joyride Sweets, showcasing how these principles can be applied to create a loyal fanbase.
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