Dave is joined by John Short, Founder & CEO of Compound Growth Marketing. John spent a decade as a B2B SaaS marketer at LogMeIn, Yesware, and Workable before starting his own full-funnel marketing agency in 2018. John is focused on helping companies find the right strategy in order to grow, as opposed to just blindly picking from a menu of marketing tactics. His company helps B2B marketers with everything from infrastructure (marketing ops and analytics) to customer acquisition, funnel optimization, and scaling growth.

They discuss

• Growth by acquisitions
• Timeless marketing principles
• Evolving dynamic between sales and marketing
• The impact of AI on SEO
• Building a strong company narrative

Timestamps

• (00:00) - - Intro and disclaimers
• (05:24) - - Seeking Strategic Guidance
• (09:17) - - Embracing Ten X Growth Mindset
• (14:10) - - Overcoming Hurdles in Business
• (15:08) - - Balancing Work and Family Commitments
• (20:06) - - Evolving Search Results and AI Generative Models
• (23:59) - - Understanding Golf Physics and AI Research
• (29:56) - - Search Engine Trust and Accuracy
• (30:56) - - Shifting Landscapes: SEO, Cookies, and Timeless Principles
• (36:55) - - Strategic Approach to Social Media Advertising
• (38:48) - - Predictive User Scores and Behavior Analysis
• (42:21) - - Navigating Growth and Expansion
• (45:17) - - Aligning Sales and Marketing for Success
• (48:29) - - The Power of Company Vision: Lessons from Drift
• (51:41) - - Strategic Alignment

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today’s episode is brought to you by PharosIQ.

In 2024, you face tougher pipeline challenges than ever: reduced budgets, tighter resources, and fewer active buyers.

Yet your growth goals remain unchanged.

PharosIQ leverages down-funnel intent signals along with targeted demand solutions to help you build your pipeline efficiently.

They help B2B marketing leaders reach their ideal buyers and generate leads that actually convert for businesses of all sizes.

Generating leads is easy; generating leads that convert is what separates PharosIQ from the competition.

Check them out at PharosIQ.com/exitfive; book a meeting with their team …PLUS, their team is giving away memberships to Exit Five so go check out their website that’s P-H-A-R-O-S-I-Q dot com slash exitfive one word right now.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more

Dave and Dan (COO at Exit Five) share the behind the scenes on Exit Five's growth. They cover

• How we sold out Drive in 24 hours
• Why we used a waitlist strategy
• How much Exit Five has grown
• How much we're investing into the business this year
• Solopreneurship

PS. We’d love to get your questions and feature you on this podcast. Have a hot topic, a burning question, or just want to say hi? Send us a voicenote at hi@exitfive.com, and we will feature you on the show. Emails are fine too, but a voice note might get you on the pod :)

Timestamps

• (00:00) - - Intro
• (07:02) - - The Power of Collaboration
• (09:50) - - The Exit Five Journey
• (13:03) - - The Drive Event
• (13:56) - - Launching Our Event
• (21:33) - - The Success Behind Our Event
• (23:11) - - Brand Connection and Storytelling
• (27:38) - - The Power of Building an Audience
• (29:43) - - Content and Audience Strategy

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today’s episode is brought to you by PharosIQ.

In 2024, you face tougher pipeline challenges than ever: reduced budgets, tighter resources, and fewer active buyers.

Yet your growth goals remain unchanged.

PharosIQ leverages down-funnel intent signals along with targeted demand solutions to help you build your pipeline efficiently.

They help B2B marketing leaders reach their ideal buyers and generate leads that actually convert for businesses of all sizes.

Generating leads is easy; generating leads that convert is what separates PharosIQ from the competition.

Check them out at PharosIQ.com/exitfive; book a meeting with their team …PLUS, their team is giving away memberships to Exit Five so go check out their website that’s P-H-A-R-O-S-I-Q dot com slash exitfive one word right now.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more

Dave is joined by Greg Isenberg. Greg is the CEO & Co-Founder of Late Checkout. Greg has started and sold 3 companies in the community space and has now invested in 50+ community-based businesses.

They discuss

• Why you need to build an engaged community before a paid membership
• The importance of niching down
• The difference between audience and community
• The tribe framework
• Personal brand and community performance

Timestamps

• (00:00) - - Intro
• (04:50) - - Building a Community on Patreon
• (08:21) - - The Power of Niche Communities
• (11:24) - - From Facebook Group to Profitable Membership
• (14:46) - - The Impact of Exclusive Communities on Social Media
• (18:14) - - The Illusion of Social Media Engagement
• (25:45) - - Building a Personal Brand for Business
• (28:56) - - Nurturing a Successful Community Within a Company
• (29:44) - - Community Monetization: Pricing and Value in B2B Memberships
• (33:24) - - The Dangers of Free Services
• (38:50) - - Transformation of Twitter
• (42:42) - - Navigating Social Media Engagement
• (43:59) - - Exploring New Frameworks and Community Engagement

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today’s episode is brought to you by PharosIQ.

In 2024, you face tougher pipeline challenges than ever: reduced budgets, tighter resources, and fewer active buyers.

Yet your growth goals remain unchanged.

PharosIQ leverages down-funnel intent signals along with targeted demand solutions to help you build your pipeline efficiently.

They help B2B marketing leaders reach their ideal buyers and generate leads that actually convert for businesses of all sizes.

Generating leads is easy; generating leads that convert is what separates PharosIQ from the competition.

Check them out at PharosIQ.com/exitfive; book a meeting with their team …PLUS, their team is giving away memberships to Exit Five so go check out their website that’s P-H-A-R-O-S-I-Q dot com slash exitfive one word right now.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more