Dave is joined by Kara Hardin, a psychologist and Lead Executive Officer at The Practice Lab. Kara specializes in the complicated ways that mental health drives performance and how it shows up at work. Drawing from her extensive experience, Kara provides actionable advice for B2B marketers to enhance their professional lives.

Kara and Dave cover:

• How adapting to your team’s preferences can lead to better collaboration, higher productivity, and a more harmonious work environment
• How to view change as a natural and positive part of business strategy, rather than something to fear
• Practical advice on how to maintain meaningful connection and effective communication in remote work environments

Timestamps

• (00:00) - - Intro
• (06:08) - - Learning to Embrace Change
• (08:55) - - Connection at Work
• (12:18) - - The Loneliness of Remote Work
• (15:39) - - Balancing Remote Work and Relationships
• (20:16) - - Aligning Work with Values
• (22:12) - - Creating Your Own Career Path
• (28:33) - - How Self-Awareness Helps Make Better Decisions
• (30:10) - - Discovering Your Personal Work Preferences
• (39:08) - - Recognizing Self-worth in Between Jobs
• (40:51) - - Self-Awareness in Communication
• (43:51) - - The Work of Work: Understanding Yourself and Others
• (48:45) - - Kara’s Framework for Self-Reflection and Interaction
• (50:36) - - Creating Emotional Guardrails
• (53:34) - - Combatting the Urgency Impulse at Work
• (58:13) - - Improve Work by Slowing Down

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode of the Exit Five podcast is brought to you by our friends at Knak. Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.

No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more

In this episode, Dave is joined by Kris Rudeegraap, CEO of Sendoso, a leading platform for direct mail and gifting in B2B marketing. Kris is an expert in using creative direct mail tactics and AI to create profitable marketing campaigns. He has helped numerous companies enhance their engagement and conversion rates through thoughtful and personalized gifting strategies.

Dave and Kris cover:

• The differences between Growth Ops and Revenue Ops (and where each is most effective)
• Must-try direct mail strategies that go above and beyond to create memorable customer experiences
• How companies have created automated programmatic outbound strategies using AI, including tools and techniques that enhance efficiency and personalization

Timestamps

• (00:00) - - Intro
• (06:08) - - Navigating the SaaS Market: CEO Perspective & New Media Ventures
• (08:52) - - Rethinking Outbound in 2024
• (12:29) - - How to Actually Use AI in Outbound
• (15:56) - - Early Adoption of AI
• (16:45) - - Direct Mail Gifting and AI
• (23:26) - - Avoiding Unwanted Gifts
• (25:59) - - Outsourcing with Automation
• (30:41) - - Sales Team as Consultants for Prospects
• (34:10) - - Tools and Data We’re Using
• (36:42) - - Effective Prospecting with Personalization and AI
• (39:02) - - Using AI to Stand Out

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode of the Exit Five podcast is brought to you by our friends at Knak. Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.

No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more

Dave is joined by Amanda Goetz, a 2x founder, 3x CMO, and the author behind the popular weekly newsletter Life's A Game. Amanda shares her expertise in personal and professional growth, brand building, and content creation.

Amanda and Dave cover:

• How Amanda transformed her LinkedIn strategy to grow her following and engagement
• The impact of personal branding on social media and its role in business growth
• Creating a feedback loop to refine and improve content strategy

Timestamps

• (00:00) - - Intro
• (06:46) - - How to Use LinkedIn Video
• (10:14) - - Shifting from Twitter to LinkedIn
• (14:00) - - Developing a Clearer Target Market and Products
• (14:43) - - Building Sustainable Momentum Amid Burnout: A CMO's Perspective
• (19:04) - - Why Your Content Strategy Must Be Focused
• (26:07) - - The Brand Pyramid
• (27:02) - - The Emotion Behind Branding
• (30:32) - - People Are What Matter In Branding Success
• (36:10) - - The Growing Creator Economy vs. Traditional Corporations
• (37:28) - - Creating Emotional Brand Connections for Growth Marketing
• (42:00) - - How Amanda Became a Fractional CMO
• (44:34) - - Why Amanda Looks to Alex Lieberman for Inspiration

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode of the Exit Five podcast is brought to you by our friends at Knak. Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.

No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more

Dave sits down with Adam Robinson, CEO of Retention.com, to go behind the scenes on how he creates so much killer content on LinkedIn and has used his platform to scale not one, but two start ups to over $1m in ARR.

Adam and Dave cover:

• Adam’s focus on creating engaging content that’s authentic
• Using LinkedIn’s quick feedback loops to refine your marketing strategy
• The patience required to achieve successful content market fit

Timestamps

• (00:00) - - Intro
• (06:36) - - The Four Steps to the Epiphany
• (10:15) - - Inbound-Led Outbound
• (11:03) - - Getting your Podcast and LinkedIn Content in Sync
• (15:09) - - How Adam Manages Being CEO of Two Startups
• (17:38) - - What Happens When You Build a Dedicated Audience
• (21:22) - - Handling the Pressure of Having a Big Audience
• (27:22) - - Achieving Content Market Fit with a Ghostwriter
• (32:43) - - Using LinkedIn Templates
• (33:57) - - Benefits and Drawbacks of Using a Ghostwriter
• (38:32) - - Why Engagement is the Most Important Part Of Your Content Strategy
• (40:53) - - Getting Creative to Grow
• (43:39) - - Behind the Scenes of How Adam Handles Posting on LinkedIn
• (46:07) - - The Relationship Between Business and Personal Growth

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode of the Exit Five podcast is brought to you by our friends at Knak. Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.

No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more

Dave sits down with Kait Stephens, co-founder and CEO of Brij, and Brad Zomick, Brij’s former Head of Marketing turned LinkedIn consultant. Dave named Kait the “Queen of Omni-Channel” for good reason — she turned LinkedIn into a powerhouse for her brand to drive leads and revenue for her company, growing to over 15k followers.

Kait, Brad, and Dave cover:

• Turning LinkedIn into a lead generation machine and building a strong founder brand.
• The nitty-gritty of creating authentic, engaging content that resonates with your audience.
• Crafting a content flywheel that keeps your audience hooked and continuously brings in new leads.

Timestamps

• (00:00) - - Intro
• (05:57) - - Why LinkedIn is a Goldmine for B2B
• (10:35) - - Getting Familiar with Your Audience
• (12:50) - - Challenges of Getting Started
• (14:41) - - Most Common Mistakes Made with LinkedIn
• (20:13) - - Founder's Content Creation: Behind the Scenes
• (25:15) - - Content Scheduling on LinkedIn
• (28:40) - - How Founders Should Manage LinkedIn Engagement
• (32:24) - - Metrics Behind the Founder Brand on LinkedIn
• (34:54) - - Inside Look at the Real Business Impacts
• (38:40) - - Why You Should Overcome Your Reluctance to LinkedIn
• (41:51) - - Maximize Content Impact with an Evergreen Strategy

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode of the Exit Five podcast is brought to you by our friends at Knak. Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.

No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more

Dave and Matt (Marketing Manager at Exit Five) go behind the scenes of our best live session (don’t call it a webinar!) yet. Matt also shares his insights on targeting multiple personas and generating compelling content ideas.

Matt and Dave cover:

• Creating content for multiple personas without losing your brand’s voice
• Secrets to engaging webinars that people actually want to attend
• Top tools and strategies for generating content ideas that resonate

Timestamps

• (00:00) - - Intro
• (06:52) - - Creating Content that Gets Engagement
• (07:55) - - Making Webinar Content Relevant
• (10:50) - - Webinar Content Feedback Loops
• (14:34) - - Using Incentive to Drive Registration
• (19:56) - - When to Use Niche Formats: Understanding Your Audience
• (26:03) - - How to Use Reddit for Content Ideas
• (27:35) - - Using Popular Community Posts for Onboarding
• (29:49) - - How We Do Audience Research

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode of the Exit Five podcast is brought to you by our friends at Knak. Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.

No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more

Dave is joined by Tas Bober, a B2B digital marketing strategist and top voice on LinkedIn. Tas shares her experience of growing to over 10k followers on LinkedIn, starting by just posting for fun — and how it grew into a thriving niche consulting business.

Tas is an expert on landing pages and websites, and she helps marketing teams at companies like Calendly drive more pipeline.

Tas and Dave cover:

• How she built her audience on LinkedIn and turned it into a niche consulting business
• Creating problem-aware landing pages that convert and drive pipeline
• Evaluating overall marketing metrics rather than just channel-specific ROI

Timestamps

• (00:00) - - Intro
• (06:51) - Getting Started Publishing on LinkedIn
• (10:14) - - Niching Down on LinkedIn to Grow Faster
• (12:00) - - Getting Laid Off and Going All In On Consulting
• (15:32) - - The Power of Networking Calls
• (18:15) - - Attracting More Targeted Clients by Niching Down
• (21:30) - - Tailoring Landing Page Tactics for B2B and B2C Marketing
• (28:56) - - Optimizing Landing Pages and Creative for Search Ads
• (30:04) - - Utilizing Paid Traffic for B2B
• (34:53) - - Measuring Success Beyond Just Conversions
• (38:12) - - Making Landing Pages Customer Centric
• (40:00) - - Why Founders Need to Be On Social Media
• (42:31) - - Navigating Long Sales Cycles and Marketing Impact
• (46:51) - - Attribution Should Align With How Buyers Buy
• (48:59) - - Digital Ads and Landing Page Success

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode of the Exit Five podcast is brought to you by our friends at Knak. Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.

No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more

Dave and Dan (COO at Exit Five) go behind the scenes of the recent rebrand of Exit Five with Eli Rubel, Founder and CEO of No Boring Design. Eli shares his candid feedback on where partnerships with agencies and marketing teams often go wrong and the challenges of creative work.

They also cover:

• How to create a killer creative brief
• How well-crafted design can significantly drive conversion rates
• The step-by-step process we followed for a successful rebrand

Timestamps

• (00:00) - - Intro to No Boring Design and Eli
• (07:09) - - Where Agency Partnerships Go Wrong
• (09:50) - - Why You Need to Be Blunt About Your Needs
• (13:28) - - Using Chat GPT and AI to Create an Effective Brief
• (15:31) - - The True Impact of Design
• (23:49) - - How to Use Organic Social Media for Advertising
• (25:25) - - Why Visual Identity Matters to Brand
• (29:59) - - Nailing your Branding Guidelines
• (32:39) - - Why You Need to Experiment with Creative
• (36:34) - - How to Use Design Resources to Create Leverage
• (37:22) - - Getting Work Done: How to Delegate

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode of the Exit Five podcast is brought to you by our friends at Knak. Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.

No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more