In this conversation, Sanket Atal, Managing Director for Salesforce Operations in India, discusses the Salesforce Startup Program and its goal of supporting startups in India. The program is not an accelerator or incubator but a startup community that offers connections, guidance, and access to the Salesforce platform. Sanket shares examples of startups that have benefited from the program, including developing apps, connecting with sales, and achieving success in the Salesforce ecosystem. The program promotes a pay-it-forward model, where startups help each other and contribute to the community. Salesforce is an accessible ecosystem to enter, even without a technical background. The platform allows individuals with a business background to solve specific business problems. Salesforce does not put any guardrails around the types of backgrounds or industries they work with, as they believe in enabling people to do amazing things. The key is to leverage the platform and connect with the right people within Salesforce for support. Ideas are plentiful, and it's important to have a customer-centric mindset when developing solutions. Design is also crucial, focusing on practicality rather than fancy features. Seeking help and being part of a community can greatly contribute to success. The conversation with Sanket Atal highlights the vibrant startup ecosystem in Singapore and the support it receives from the government. Salesforce is eager to enter the Singapore market and connect with the startup community. The response from startups, startup bodies, and VCs has been overwhelming. The goal is to create a global community of startups that help each other and thrive. Meditation and introspection are recommended practices for personal growth and success. The experience of witnessing the rise of South and Southeast Asia has been eye-opening and humbling, inspiring a desire to do bigger and better things for the community.