In this episode of The Edge Effect, host Caroline Crawford welcomes public relations expert Ellie Malone to discuss the crucial role of PR in business success. Ellie shares her journey from traditional agency work to founding Stories by PR, a consultancy that helps brands globally. They cover how startups can leverage PR, the importance of third-party validation, and the strategic considerations for effective storytelling. Tune in to gain insights on integrating PR into your business, enhancing brand visibility, and navigating the complexities of global communications.

Key Takeaways:

• 00:46 - Meet Ellie Malone: PR Expert

• 01:16 - Ellie's Journey into PR

• 03:58 - Global PR Insights

• 08:56 - Crafting Effective PR Strategies

• 16:55 - The Value of Earned Media

• 26:46 - When to Invest in PR

• 43:26 - Advice for Startups and New Businesses

• 46:42 - Conclusion and Final Thoughts

More from Ellie:

• Follow StoriesBy PR: www.instagram.com/storiesbypr
  

• To learn more about StoriesBy PR visit www.storiesbypr.com

Other Helpful Resources:

• Get a 90 Day Marketing Strategy & Action Plan in 90 Minutes. Click here to book a Marketing Momentum Session. Use code THEEDGEEFFECT for 10% off.
  

• Free Resource: Download 3 Steps to Cultivate Your Competitive Edge
  

• Have topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.com
  

• Follow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/
  

• Learn more about Cultiveight Communications: www.cultiveightcommunications.com

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