• FUTUREHEALTH: GEN Z AND CROWDSOURCED RX

  • Oct 6 2023
  • Duración: 23 m
  • Podcast

FUTUREHEALTH: GEN Z AND CROWDSOURCED RX Por arte de portada

FUTUREHEALTH: GEN Z AND CROWDSOURCED RX

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  • Earlier this year, consulting firm Oliver Wyman issued a report on Gen Z, calling it “the generation changing everything.” Gen Z is also making its mark on the healthcare industry according to a recent top trends report from Horizon Media’s Why Group. One particularly strong Gen Z is labeled crowdsourced RX. We discuss what this mean for the patient journey and healthcare marketing.

    Guest: Maxine Gurevich, Senior Vice President of Cultural Intelligence, Horizon Media.
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Enfermedades Físicas Hygiene & Healthy Living
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