According to a United Nations report, the aging of the world’s population is accelerating. In 2019, there were 703 million people aged 65 years or older in the world. That’s projected to grow to 1.5 billion by 2050. In the U.S., the 2020 census showed one in six Americans, 55.8 million people, are 65 plus. That’s projected to reach 82 million by 2050, amounting to a quarter of the population, compared to 17% today. It’s a challenge given that older people are often defined by chronic conditions. On this episode, we discuss what this senior boom means for the work force, healthcare and businesses.

Guest:

Michael Hodin, CEO, Global Coalition On Aging, Managing Partner, High Lantern Group

Stigma in healthcare can have negative effects on individuals and the medical symptom. People who feel stigmatized by their condition could seek to hide symptoms or illness, avoid getting medical help, or resort to more risky resolutions. We look at the issues surrounding stigma in healthcare and what can be done to resolve the problem.

A Conversation with Dr. Maura Scott, Persis E. Rockwood Professor of Marketing, Florida State University College of Business and Dr. Martin Mende, Jim Moran Professor of Business Administration, Florida State University College of Business

The last episode of FutureHealth focused on how Gen Z is changing the future patient journey through crowdsourcing their health care decisions. We continue that discussion with an in-depth look at healthcare influencers. These are individuals, often, but not always, medical professionals or patients, who share their expertise, opinions and/or experiences over social media platforms. We look at how they’re building a following and what this means for marketers and health care organizations.

A conversation with Danielle Ernest, Senior Vice President of Digital, MSL Global and John Ponsoll, Managing Director, Havas Voice and Chief Development Officer, Symbiotix