• Fact or Friction: Can Intentional Friction Be a Good Thing?

  • Jul 15 2024
  • Duración: 27 m
  • Podcast

Fact or Friction: Can Intentional Friction Be a Good Thing? Por arte de portada

Fact or Friction: Can Intentional Friction Be a Good Thing?

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  • Resumen

  • Error 404. The never-ending loading spiral. Page cannot be reached. A popup with a minuscule exit button
    .
    These messages frustrate users. Technical delays like these, cause friction — stopping or slowing a user from reaching their desired goal.

    Nick and Chuck explore how companies usually aim to reduce customer friction to create a seamless, easy experience. Buy lengthy and complex processes may require companies to intentionally add friction to educate, protect, or inform their customers throughout the workflow.

    Join us as we discuss:
    • What friction is, and examples of experiences with friction
    • Removing friction for seamless UX
    • Intentional friction: when to add steps to the workflow to improve CX
    Connect with us on LinkedIn:
    • Nick Paladino: https://www.linkedin.com/in/npaladino/
    • Chuck Moxley: https://www.linkedin.com/in/chuckmoxley/

    LinkedIn Articles and Posts We Discussed in this Episode:
    • Why Intentional Friction is Important to Build Into the User Journey
    • The Dynamic Between Friction & Usability
    • Using Friction to Drive Sales
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