The Frictionless Experience Por arte de portada

The Frictionless Experience

De: Blue Triangle
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  • Resumen

  • Welcome to The Frictionless Experience, the podcast where we lay waste to digital friction. This podcast is for leaders who want more out of their existing online presence. Join us for conversations with innovative leaders and industry experts who refuse to settle for mediocrity in the digital realm! Get ready for practical wisdom that will transform your user's experience and help you drive maximum customer loyalty and revenue from your website and mobile app. If you're seeking advice and strategies that could only come from a community of digital experience savants, then you’ve come to the right place.

    Welcome to The Frictionless Experience!
    Blue Triangle
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Episodios
  • Series Wrap Up: Elevating Friction to the C-Suite

    Series Wrap Up: Elevating Friction to the C-Suite
    Jul 29 2024
    In this wrap-up of our 4-part episode series, "Elevating to the C-Suite,” we distill the key insights from our conversations with digital leaders who have mastered the art of removing digital friction.
    In this special episode, co-hosts Chuck Moxley and Nick Paladino chat with Frictionless Experience producer Dom Costa about the most essential takeaways.

    Listeners will learn:

    1. Quantifying impact is crucial: Successful digital leaders tie friction removal to revenue gains or cost savings to justify investment.

    2. Unifying teams is essential: Aligning cross-functional teams, especially design, engineering, and product, drives impactful changes in user experience.

    3. The voice of the customer is paramount: Understanding and addressing customer pain points is key to creating truly frictionless experiences.

    4. Context matters more than metrics alone: Looking beyond surface-level data to understand user behavior and intent is critical for meaningful improvements.

    5. Brand-specific experiences trump competitor comparisons: Focus on creating experiences tailored to your unique customer base rather than simply mimicking competitors.

    Featured guests from the series include:
    -Scott Smith, former Product Director of Organic Growth and Discovery at FanDuel
    -Shawn Sheely, former VP, Head of Experience in Technology at U.S. Bank
    -Catherine Gignac, Director of Digital Experience Design at American Eagle
    -Vijay Jayaraman, Senior Director of Product Management at Walmart

    Connect with us on LinkedIn:
    Chuck Moxley: https://www.linkedin.com/in/chuckmoxley/
    Nick Paladino: https://www.linkedin.com/in/npaladino/
    Dom Costa: https://www.linkedin.com/in/dominickcosta/
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    1 h
  • Fact or Friction: Can Intentional Friction Be a Good Thing?

    Fact or Friction: Can Intentional Friction Be a Good Thing?
    Jul 15 2024
    Error 404. The never-ending loading spiral. Page cannot be reached. A popup with a minuscule exit button
    .
    These messages frustrate users. Technical delays like these, cause friction — stopping or slowing a user from reaching their desired goal.

    Nick and Chuck explore how companies usually aim to reduce customer friction to create a seamless, easy experience. Buy lengthy and complex processes may require companies to intentionally add friction to educate, protect, or inform their customers throughout the workflow.

    Join us as we discuss:
    • What friction is, and examples of experiences with friction
    • Removing friction for seamless UX
    • Intentional friction: when to add steps to the workflow to improve CX
    Connect with us on LinkedIn:
    • Nick Paladino: https://www.linkedin.com/in/npaladino/
    • Chuck Moxley: https://www.linkedin.com/in/chuckmoxley/

    LinkedIn Articles and Posts We Discussed in this Episode:
    • Why Intentional Friction is Important to Build Into the User Journey
    • The Dynamic Between Friction & Usability
    • Using Friction to Drive Sales
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    27 m
  • How to Expand Global eCommerce with Naveen Gunti of American Eagle Outfitters

    How to Expand Global eCommerce with Naveen Gunti of American Eagle Outfitters
    Jul 1 2024
    In this episode of The Frictionless Experience, hosts Chuck and Nick chat with Naveen Gunti, VP and Head of Logistics, Digital, and Technology at American Eagle Outfitters Inc. Naveen shares his extensive background in e-commerce and digital technology across various global markets and the complexities of adapting American Eagle's brand and operations to different cultural, linguistic, and market conditions, emphasizing the importance of localized content and customer-centric strategies.

    Get ready to:
    • Learn the importance of adapting a brand’s identity and operations to match the cultural and consumer specifics of different international markets.
    • Gain insights into how to effectively reduce friction by aligning digital experiences with local consumer behaviors and preferences.
    • Discover the critical role of technology in enhancing both digital and physical shopping experiences to meet regional needs effectively.
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    44 m
Marketing Economía Política y Gobierno Ciencias Sociales Ciencia
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