Episodios

  • Episode 38 - Eric Fortenberry on JobTread's Growth to $8 MILLION in sales
    Aug 15 2024

    In this episode of the Fence & Deck Mastery podcast, host Alex Danner sits down with Eric Fortenberry, the founder and CEO of JobTread Software. Eric shares his journey from leading a general contracting company to developing JobTread, a groundbreaking construction estimating and project management software.

    Discover how Eric's passion for innovation transformed his company, driving growth from $5 to $8 million in sales and boosting gross profit by an impressive 43%. Learn the strategies and insights behind this success, and how JobTread is revolutionizing the construction industry.

    If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.


    We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.



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    1 h y 3 m
  • Episode 37 - 2024 Social Media Guide for Fencing & Decking Businesses
    Aug 8 2024

    In this episode, we dive into the ultimate 2024 Social Media Guide tailored specifically for fencing and decking businesses. Learn how to create engaging video content and static posts that resonate with your audience. We'll walk you through a weekly planning process to keep your posts consistent and impactful, share the perfect video framework for capturing attention, and explore content syndication strategies to maximize your reach. Plus, discover the art of repurposing content to increase the frequency of your posts without burning out. Tune in to elevate your social media game and stay ahead in 2024!

    If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.


    We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.



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    57 m
  • Episode 36 - Josh Ferri Leading Lake Side Decking to $2 Million Success
    Jul 31 2024

    Join host Alex Danner as he sits down with Josh Ferri, the owner of Lake Side Decking, on this episode of the Fence and Deck Mastery Podcast.

    Josh shares his incredible journey, detailing the various roles he has undertaken within his company to steer it toward success. Tune in to learn how Lakeside Decking is projected to achieve an impressive $2 million in revenue this year, and gain inspiration from Josh's dedication and adaptability in the face of business challenges.


    If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.


    We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.



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    42 m
  • Episode 35 - Grow Your Fencing & Decking Business with Google Ads
    Jul 17 2024

    Join Alex Danner of Fence and Deck Marketers as he delves into the powerful world of Google Ads, specifically tailored for fencing and decking businesses. In this episode, you'll learn why pay-per-click (PPC) marketing is essential for achieving unlimited scalability and a steady flow of leads for your business.



    Key Takeaways:

    - Unlimited Scalability: Discover why PPC is the key to maintaining a consistent and growing lead flow.

    - Campaign Setup & Structure: Learn how to set up and structure your PPC campaigns to minimize cost per lead while maximizing ROI.

    - Essential Components: Understand the importance of KPIs, tracking, landing pages, and campaign structure for a successful PPC strategy.

    If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.


    We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.



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    47 m
  • Episode 34 - Unlocking the Potential of Your Fence & Deck Website
    Jul 3 2024

    Join Alex Danner in this episode designed specifically for fence and deck companies. Learn how to transform your website into a powerful tool that attracts and converts more customers. In this webinar,

    Alex covers:

    - 10 Critical Elements that Enhance Conversions: Discover the essential components your website needs to turn visitors into paying customers.

    - Creating Your Target Customer Avatar: Learn how to define and understand your ideal customer to tailor your website’s content and design effectively.

    - Website Optimization Examples: See real-world examples of optimized websites and get actionable tips to improve your own site’s performance.

    Don't miss out on these insights to unlock your website's full potential and drive business growth!

    If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.


    We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.



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    46 m
  • Episode 33 - Santo Pernicano on Liberty Fence & Supply's Journey to Success
    Jun 27 2024

    Fence and Deck Mastery Podcast with Alex Danner

    In this episode, Alex Danner interviews Santo Pernicano, the former president of the American Fence Association (AFA) and the current General Manager of Liberty Fence & Supply. Santo shares the remarkable journey of Liberty Fence & Supply over the years and reveals the effective strategies they employ to achieve a healthy yearly revenue. Tune in to gain valuable insights and practical tips from an industry veteran on driving success and growth in the fencing business.

    If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.


    We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.



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    52 m
  • Episode 32 - The Journey of Creating Legacy Decks Academy
    Jun 12 2024

    Get ready for an inspiring episode of the Fence & Deck Mastery Podcast! 🎙️ Join your host, Alex Danner, the savvy owner of Fence and Deck Marketers, as he interviews Chris Breen, the visionary co-owner of Legacy Decks and the driving force behind Legacy Decks Academy. 🌟

    Chris dives deep into the mission of Legacy Decks Academy, revealing how it equips deck builders with industry-specific strategies to achieve rapid and sustainable growth. 📈💼 Learn how the Academy helps businesses like yours unlock next-level success in a fraction of the time. 🚀

    If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.


    We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.



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    44 m
  • Episode 31 - Legacy Decks on track to $5 Million Yearly Revenue with Chris Breen
    Jun 4 2024

    Join us for an exciting episode of the Fence & Deck Mastery Podcast! 🎙️

    Your host, Alex Danner, the owner of Fence and Deck Marketers, sits down with Chris Breen, the dynamic owner of Legacy Decks and the mastermind behind Legacy Decks Academy. 🌟

    Chris has revolutionized their business with cutting-edge sales and marketing strategies, propelling Legacy Decks toward an impressive $5 million yearly revenue! 💰 In this episode, Chris shares the secrets behind their success, offering practical tips and invaluable insights to help you scale your own fence and deck business. 📈✨

    Don't miss out on this opportunity to learn from a true industry leader! Tune in and get inspired to take your business to the next level. 🚀

    If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.


    We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.



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    41 m