Most financial advisors aren’t marketing wizzes. But they also make it a heck of a lot harder, more expensive, and more frustrating when they use one of the 5 marketing strategies discussed in today’s show.

Worst part?

There’s a good chance your favorite marketing gurus recommend you follow these broken strategies—and then blame you when you don’t get the results they promised.

And you know what?

There are easier, more effective, and more profitable marketing strategies for financial advisors.

In today's show, I’m sharing my 5 least favorite marketing strategies for financial advisors, and revealing what to do instead that’s easier, more effective, and more profitable.

Listen now.

Show highlights include:

• Using any of these 5 marketing strategies is like cutting your lawn with scissors (1:27)
• The “Opportunity Cost” trap financial advisors fall into far too often which forces them to pay extra for low-quality leads (7:40)
• How to make direct mail work for your business (even if you’re not a world-class copywriter and don’t have your offer completely dialed in) (12:17)
• The “Big Three Colds” that wreck your conversion rates without even realizing it (14:02)
• Why something as simple as leaving a voicemail with these “magic words” can transform any mediocre cold calling campaign into a treasure trove of opportunity (15:31)
• How posting about your kids on social media attracts more prospects to your schedule than a corporate content library (21:24)

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

Subscribe to my email newsletter and get a free copy of 57 of my favorite financial advisor marketing ideas here: https://TheAdvisorCoach.com/57MT

I’m giving you a gift today:

I’m sharing the single most powerful marketing secret with you today. Only the most elite marketers even know about this… But it’s something commonly used by magicians, ventriloquists, comedians, and even Big Pharma.

Not only will this single trick help you get more clients, but it also helps you attract higher quality clients who are more willing to listen to you instead of causing headaches.

Best part?

Since only a small pool of marketers know this, you’ll instantly become leagues ahead of every financial advisor you consider a competitor.

Listen now.

Show highlights include:

• The “Psychological Ventriloquism” secret only the world's most elite marketers know about to boost their conversions, get more clients and make more money (2:09)
• How to “hire” your prospect’s brain and make their brains convince them that they need you as their financial advisor (3:59)
• The truth about Big Pharma advertisements that can fill up your financial advising calendar (5:22)
• How changing the way you ask questions can be the difference between landing three clients this month or none (8:42)
• 2 ways to use social media to “pre-sell” prospects on you being the perfect advisor for them (10:56)
• How sending an email every day attracts higher qualified clients (and how to do it without writing an email each day) (16:01)
• 2 big mistakes when using “Psychological Ventriloquism” that can make your ideal clients flee to your competitors (18:23)

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

Subscribe to my email newsletter and get a free copy of 57 of my favorite financial advisor marketing ideas here: https://TheAdvisorCoach.com/57MT

I’ve noticed a trend of financial advisors thinking they have imposter syndrome. And so I decided to investigate…

When I did, I found out the hard truth:

Most financial advisors whining about their imposter syndrome are misdiagnosing it. They don’t actually have imposter syndrome, they just suck at their jobs.

This might not be your favorite thing to hear. But it’s true.

But don’t worry. In today’s show, I’ll tell you how to prove whether you actually have imposter syndrome or not. And how to stop using it as an excuse if you don’t.

Listen now.

Show highlights include:

• How labeling yourself can conspire forces against you (instead of helping you) (1:33)
• Why do so many financial advisors think they have imposter syndrome? Here’s the hard truth… (3:28)
• 2 extreme, borderline impossible examples that will help you realize if you have imposter syndrome or if you’re faking (3:48)
• Why blaming your imposter syndrome for your lack of success is the worst kind of excuse (7:40)
• Mark Twain’s secret for eliminating your worries (12:48)
• An instant solution if you always think you’re going to be exposed as a fraud (and a longer-term solution to forever rid of you this thought trap) (13:01)

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

Subscribe to my email newsletter and get a free copy of 57 of my favorite financial advisor marketing ideas here: https://TheAdvisorCoach.com/57MT