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What does regenerative agriculture really mean? How can farmers and consumers alike make a difference? What can we expect from the new Common Ground film?

With the UK premier of Common Ground - the sister film to the Kiss the Ground documentary- showing this week, we welcome Finian Makepeace , co-founder and producer onto the podcast to talk about regenerative agriculture.

In 2020, the first film, Kiss the Ground (directed by Josh and Rebecca Tickell), gained over 10 millions viewers , a position on Netflix and a score of over 88% on Rotten Tomatoes as it shared the compelling stories of farmers on the ground.

Now, four years on, Common Ground continues the conversation.

Talking all things regenerative practices, the differences and similarities between farmers across the globe and the power of the soil, Finian discusses just how the films and movement have captivated audiences across the world.

We delve into what regeneration looks like in practice, how businesses need to take a lead and the impact that farming challenges can have on mental health.

Plus, we learn more about why stars such as Woody Harrelson and Ian Somerhalder play a crucial role in spreading the messages of the project and how everyone can be a contributor to the regeneration of the world.

With regenerative agriculture at the heart of so many conversations right now, this is an episode you don’t want to miss.

If you’d like to learn more about the films and movement, you can do so here:

https://kisstheground.com/advocacy/


With thanks to our podcast sponsor Howden Rural.