What if you hit every goal on your success scoreboard—income, title, house, car—only to realize it didn’t fix your health, your relationships, or your peace?

In this episode, Brian unpacks the Fulfillment Factor: the gap between the life you thought “winning” would give you and the life you actually want. Drawing from his journey from corporate ladder climbing at Wells Fargo to his season at Cross Country Mortgage and life as a dad, he shows how to move from chasing status to building a life by design.

You’ll hear why so many high achievers in business, mortgage, and real estate wake up frustrated after “making it,” and how to realign your work with service, purpose, and family. Brian talks about being present at his kids’ games, running with his son, investing in health, and modeling the kind of life you actually want your children to live. He also explores how faith, gratitude, and protecting your peace (inspired by Trent Shelton) can transform your definition of success.

If you’ve ever said, “When I get there, then I’ll be happy,” this episode will challenge you to rewrite that script and connect success and fulfillment today—not 5 or 10 years from now.

Timed highlights (chapter suggestions):
0:00 – Are you “winning” but still not fulfilled?
2:15 – Chasing titles, money, and the corporate ladder at Wells Fargo
4:10 – Why the dream business or production level doesn’t fix your whole life
6:00 – Life by design: loving your team and environment at Cross Country Mortgage
7:30 – Family, fitness, and being present: kids’ sports, travel, and setting the example
9:10 – Quitting drinking, prioritizing health, and what your kids actually notice
11:00 – Sales, service, and the X-factor of aligning your work with helping others
13:00 – From impressing people to serving people: shifting your scoreboard
14:45 – Faith, protecting your peace, and lessons from Trent Shelton
16:00 – Redefining success: your personal scoreboard and living in “flow”
17:30 – Daily gratitude, attacking today, and stacking small wins
19:00 – The challenge: connect success and fulfillment on your terms

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In this solo episode, Brian unpacks the idea of training for the life you’re praying for instead of just hoping things will change. He shares how physical fitness, mental conditioning, and uncompromising character work together to expand your capacity, attract new opportunities, and sustain a higher level of impact in business, faith, and family.

Brian dives into his own journey through Iron Tribe and CrossFit, the power of daily workouts to build resilience, and why your body often becomes the gateway to strengthening your mind. He also discusses the importance of reading, learning about money, understanding the economy (especially for mortgage professionals), and why your income rarely outgrows your thinking for very long. Finally, he addresses character as the ultimate separator, how hidden flaws can kill teams and culture, and why getting crystal clear on the life you truly want allows God to bless and expand your capacity.

Share this episode with someone who’s hungry for the next level and ready to start training for the life they’ve been praying for.

Timed Highlights:
0:00 – Why you must train for the life you’re praying for
1:05 – Training your body: Iron Tribe, CrossFit, and building daily discipline
2:40 – How physical workouts spill over into mental toughness
3:45 – Training your mind: books, podcasts, visualization, and growth mindset
5:05 – “Your income rarely outgrows your thinking” and why study matters
6:20 – Mortgage pros: understanding rates, the 10-year, and the economy
7:10 – The fatal flaw of high-performers: character when no one is watching
8:15 – Dealing with “cancers” on the team and extreme ownership
9:10 – Getting clear on the life you actually want, not what social media sells you
10:15 – Family, fitness, faith, and expanding capacity for greater impact
11:30 – How God uses people, podcasts, books, and events to shape your life
12:30 – Final challenge: What are you training for and what needs to change today?

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It’s halftime. Are you where you thought you’d be by mid-year? In this solo episode, Brian walks you through his RACE framework (Reset, Alignment, Commitment, Execution) so you can get brutally honest about where you are, refocus on what matters, and build a focused 90-day sprint that actually moves the needle.

You’ll learn how to reset by reflecting on your real wins so far, get aligned by matching your calendar and bank account to your stated priorities, move from being merely “interested” to truly committed, and finally execute at a higher level by sharpening your skills and closing the gaps in your process. Whether you’re in mortgage, real estate, or building a business in any industry, this is your mid-year gut check and playbook for the second half of the year.

Timed highlights

1:10 – The power of gratitude and recognizing wins you’ve already created
2:20 – Introducing the RACE framework: Reset, Alignment, Commitment, Execution
3:48 – R: Reset – reflecting on investments, health, business and team growth
5:05 – Refocusing your priorities for the next 90-day sprint
6:10 – A: Alignment – how diluted focus creates diluted results
7:20 – Matching your calendar and bank account to what you say matters
7:43 – C: Commitment – the danger of being merely “interested”
9:00 – Rating your commitment across faith, family, fitness and finances
10:05 – Avoiding the trap of being “seduced by success” at mid-year
11:00 – E: Execution – why skills, coaching and personal development matter
11:32 – Identifying your execution gaps and conversion “leaks”
12:05 – Using your unique gifts to serve people and stack daily wins
12:28 – Halftime pep talk and how to use the RACE framework with your team

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Are you really competing…or just participating?

In this episode of the Competitive Edge Podcast, Brian Covey sits down with sports psychologist Dr. Haley Perlus (20+ years working with elite athletes and corporate high performers) to break down how top performers think, train, and handle pressure without burning out.

You’ll learn:

- The difference between true competition vs toxic comparison

- How to re-ignite your competitive fire in business, fitness and life

- Simple “mental games” to push for one more rep, one more email, one more call

- How to use flow, arousal, and control zones to perform on demand

- Practical one-liners you can use to instantly shift your mindset

- How to build a healthy relationship with failure and past setbacks

- Why focus is a superpower in an age of AI and information overload

- The difference between being emotional vs performing with emotion

- How to anchor your identity in who you are, not just in your roles and titles

If you’ve ever felt like you “used to be competitive” or that your mindset is the only thing keeping you from your next level, this conversation will give you the tools to get back in the arena.

No matter if you’re an athlete, entrepreneur, sales leader, or parent, you’ll walk away with practical phrases, frameworks, and stories you can use today.

2:17 – Dr. Haley Perlus on why competition gets a bad rap

3:25 – Coopetition: Thanking your opponent and using competition to elevate your game

5:22 – How to start competing again when you feel “off your game”

6:22 – Micro-challenges: five more emails, a few more reps, one more call

10:06 – Flow, arousal and control zones explained in simple terms

11:45 – Bike ride story: choosing arousal vs control and finding another gear

12:58 – Can mental toughness really be trained, or is it just talent?

14:28 – Reps, visualization, and planting “thought seeds” in your brain

17:19 – “Neurons that fire together wire together” and why one-liners work

17:55 – Family mantra: “We do hard things” and how to use phrases under pressure

18:58 – Powerful one-liners: “Let’s see what can happen when I…” and “What does this moment need from me?”

21:22 – Stuck on outcomes? How to shift back to process and your strengths

23:20 – Finding your top 3 strengths without personality tests

25:16 – Why too many options kill performance (psychology of persuasion)

27:27 – Making peace with past failures: informational vs nonsense

30:04 – Processing emotions vs overanalyzing game tape

31:15 – Social comparison vs real competition in the Instagram era

33:58 – AI, noise, and why focus is now an elite competitive advantage

36:04 – Concentration as the underrated mental skill for high performers

37:57 – “Not for me” focusing cue and the For Love of the Game “clear the mechanism” moment

39:02 – Teaching kids to refocus and compete in chaotic environments

40:52 – Emotional vs performing with emotion: using anger and energy wisely

42:26 – Butterflies in formation: turning nerves into fuel

43:47 – Pressure as an invitation: the $100 ski race story that changed Haley’s life

46:26 – When to drop unnecessary pressure and when to embrace it

48:29 – Coaches who bet on you before you believe in yourself

49:54 – Rebuilding confidence: writing down your wins and proof

51:11 – Identity vs roles: who you are beyond titles, careers and seasons

52:27 – Applying your core identity to every role in life

53:30 – Brian’s closing challenge: take one idea, implement it, and go compete

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In this solo episode, Brian unpacks the concept of "borrowed belief" and how the right mentors, coaches, and leaders can help you create your next big breakthrough. He shares personal stories from his early days at Wells Fargo to building a new team from scratch, and explains how surrounding yourself with the right people can transform your faith, family, fitness, and finances.

You’ll learn how to spot limiting beliefs, why aggressive patience matters, and how to step into rooms where people see more in you than you currently see in yourself. If you’ve ever felt stuck, this episode will help you borrow belief until you fully believe it’s possible for you.

1:10 – The people who pull you out of tough seasons and change your perspective

2:20 – Lessons from mentors, Wells Fargo, and learning P&Ls and leadership

3:58 – Borrowing belief in wealth building and investments with real examples

5:05 – The missing step: believing it is possible for you, not just others

6:10 – Faith, family, fitness, finances: where limiting beliefs are holding you back

7:26 – Getting in rooms where people dream bigger and see your potential

8:15 – Aggressive patience: stacking daily wins and playing the long game

9:10 – Every setback prepared you for this season and what’s ahead

10:10 – Why this podcast exists and how you can help it impact more people

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Entrepreneurs are told to chase more “doors” in real estate, but what if you’ve been playing in the wrong asset class? In this episode of the Competitive Edge Podcast, Brian sits down with storage entrepreneur Joe Downs to unpack why self storage and storage niches can beat traditional residential and multifamily on cash flow, scalability, and quality of life.

Joe shares how he escaped “shiny object syndrome” by niching down into storage, then going deeper into pro storage, boat/RV storage, truck parking, and industrial outdoor storage (IOS). He explains why now is one of the best times to buy storage based on real trailing-12 performance, how SBA loans give storage investors an unfair advantage over multifamily, and why storage delivers strong returns without the 2 a.m. toilet calls.

If you’ve ever thought about getting into real estate, are tired of fighting over the same red-ocean multifamily deals, or want more freedom and less tenant drama, this conversation will open your eyes to the “blue ocean” of storage.

Timed Highlights:
1:20 – Joe’s journey into storage and discovering “niches within the niche”
3:35 – From self storage to pro storage, boat/RV, small bay flex, parking, and IOS
5:00 – How e‑commerce and logistics are driving massive demand for storage and truck parking
8:06 – Why there’s never been a better time for self storage (and why everything’s “on sale”)
10:29 – Real student case study: turning $64K and $115K into seven-figure storage assets
12:26 – The SBA advantage: 90% financing and why multifamily can’t compete
13:59 – Multifamily vs. self storage: down payments, headaches, and upside compared
16:05 – “Blue ocean” vs. “red ocean” investing and why door count is the wrong metric
18:08 – Tax advantages: cost segregation and depreciation in storage vs. residential
19:56 – Why storage revenue is more flexible: dynamic pricing and monthly contracts
21:40 – The “gym membership” effect and why self storage customers rarely move out
22:42 – Quality of life: no emergencies, minimal drama, and tech-enabled management
24:19 – Extra profit centers: insurance, late fees, boxes/locks, U-Haul, propane and more
26:22 – RV parks and why Joe is intrigued by short-term, high-margin “mini Buc-ee’s”
29:58 – The shocking supply-demand gap in boat/RV storage (600K vehicles vs 20–25K spots)
31:35 – The “silver tsunami”: 2.4M small businesses changing hands and what it means for storage
32:40 – Practical ways to find deals: brokers, off-market owners, Google Maps, NAICS codes
39:35 – How the Storage Moguls Academy uses AI to compress years of learning into weeks
43:58 – Relationship-based deal flow: why Joe nurtured a seller for three years to close a deal

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On this episode of the Competitive Edge Podcast, Brian Covey sits down in Nashville with legendary pitch queen and infomercial icon Forbes Riley. From a painful, insecure childhood and a devastating family tragedy to TEDx stages, fitness fame, and over $2.5 billion in product sales, Forbes breaks down how she turned her story into a superpower.

She shares how to pitch anything without sounding salesy, why features and benefits are killing your message, and the simple shift that makes people lean in and say “tell me more.” You’ll also hear the wild backstory behind her SpinGym, how she helps others become millionaires, and why most avatar advice is dead wrong.

Whether you’re an entrepreneur, creator, or just someone who needs to introduce themselves better, this conversation will change how you talk about who you are and what you do.

TIMED HIGHLIGHTS

01:56 Getting rejected by TED… then landing multiple TEDx talks

03:30 The brown eyes vs. blue eyes experiment and learning about prejudice

04:18 Raising Dexter and the tragedy that shaped her mission

05:27 Braces, headgear, and becoming an awkward loner

06:41 Visiting dad in the hospital and dreaming of the “rich people house”

07:21 Pageants, a nose job, and winning a scholarship to college

08:50 Brand Builders Group ad/read

10:00 Wanting to be a lawyer but secretly dreaming of the Oscars

10:45 Landing her first starring movie role in Splatter University

11:57 Being “too chunky” for Hollywood and becoming a fitness expert

13:17 The legendary “sell me this pen” audition that changed everything

15:00 Why people fail at pitching: features, benefits, and bad intros

16:21 What to really say when someone asks, “So what do you do?”

18:01 Live SpinGym example: how Forbes makes you want the product

19:24 SpinGym workout demo: instant intrigue and social proof

20:45 How Forbes sells anywhere (including the sauna)

21:03 Applying pitch skills to everyday life, dating, and conversations

21:38 Words that kill your credibility: actually, basically, like, you know

21:54 The Forbes formula: hub, discovery, relatability, and more

22:54 Using Shark Tank to understand your product and your gaps

23:25 Flipping the problem to call out your ideal client in real time

24:13 Forbes’ free weekly Pitch Secrets Training

24:34 Why your “perfect avatar” might be total nonsense

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