Click here to get Vince’s Black Friday 50 Strong Playbook — the full marketing campaign, emails, ads, scripts, and bonuses:
https://50strongplaybook.com/50-strong-podcast

Podcast Summary

In this episode of Business Secrets for Gym Owners, Vince pulls no punches — this one is a straight-up sales pitch for his Black Friday offer, the 50 Strong Playbook.

50 Strong is the exact marketing campaign Vince created for his gym when he needed something fresh to replace the “New Year Fat Loss Challenge.” Inspired by 75 Hard, he built a challenge that focused on accountability, toughness, and consistency — not weight loss — and it crushed.

The first time he ran it, 36 non-members joined and 29 converted to paid memberships. Since then, Vince has packaged the entire system so gym owners can plug it into their business and run it themselves, complete with email campaigns, ad copy, booklets, flyers, updated scripts, and bonus reactivation tools.

5 Key Points

1. A Proven Campaign You Can Use Every Year
   50 Strong isn’t a one-off promo — it’s a repeatable marketing asset you can dust off and relaunch annually for predictable results.
2. Turnkey Done-For-You Materials
   You get everything: emails, ads, booklets, flyers, follow-up scripts, and even updated ad copy for 2026. It’s plug-and-play.
3. Three High-Value Bonuses
   Vince includes the Reactivation Playbook, a ticket to a live event, and a full gym business audit call — all part of the Black Friday package.
4. Designed to Attract Non-Members AND Engage Current Ones
   Clients love the structure and challenge. It’s different from traditional fat loss programs and boosts retention and referrals.
5. It’s an Income-Producing Asset
   Vince emphasizes that 50 Strong is a long-term money maker — not a one-off gimmick. Run it again and again to generate revenue on repeat.

Click here to get Vince’s Black Friday 50 Strong Playbook — the full marketing campaign, emails, ads, scripts, and bonuses:
https://50strongplaybook.com/50-strong-podcast

Need help getting more leads, making more money, or buying your time back from your gym business?

Click here to schedule a free one on one strategy session!

If you don’t want to wing it for another year and you’re ready to map out the exact plan for your best year ever, join me for my Annual Planning Workshop.

Save your seat here:
https://live.vincegabriele.com/annualplanning

Podcast Summary

In this episode of Business Secrets for Gym Owners, Vince shares his ultimate formula for creating your best year ever — the exact process he uses every December with his private mastermind members during his Annual Planning Workshop.

After running this event for six straight years, Vince walks you through the structure of the day: reviewing the wins and lessons from the past year, identifying the most important data points in your business, and building a simple, clear one-year plan you can actually execute.

He also reveals the new additions for this year’s workshop, including AI-powered planning prompts, upgraded personal life planning, and the “Masogi” framework — choosing one year-defining challenge that raises your standards for the rest of your life.

Whether you're closing out your best year or your toughest year, this system gives you the clarity, confidence, and direction to walk into 2026 with momentum.

5 Key Points

1. The Value Is in the Process
   Planning forces clarity, reflection, and ownership — even if things don’t go exactly as mapped.
2. A Four-Part Framework
   You’ll build your strategy around business planning, personal goals, productivity, and Q1 marketing.
3. Keep It Simple
   Complex plans die. Simple, clear goals create action and consistency.
4. Choose Your Masogi
   One big annual challenge becomes the theme and highlight of your year — mentally and physically.
5. Live Option Added This Year
   For the first time, Vince is hosting the workshop live at the brand new FBU Headquarters, with limited in-person spots and unlimited virtual access.

If you don’t want to wing it for another year and you’re ready to map out the exact plan for your best year ever, join me for my Annual Planning Workshop.

Save your seat here:
https://live.vincegabriele.com/annualplanning

Need help getting more leads, making more money, or buying your time back from your gym business?

Click here to schedule a free one on one strategy session!

Sick of Being Stuck Under $25K a Month?
Click below to learn how to break past it in the next 60 days:
https://gymbizaccelerator.com/

Podcast Summary

In this episode of Business Secrets for Gym Owners, Vince breaks down 8 powerful ways to grow your gym’s revenue, inspired by Keith Cunningham’s classic The Road Less Stupid — plus the hard-won lessons Vince has learned from running and coaching hundreds of gyms across the country.

From retention to referrals, sales training to pricing, this episode gives you a simple framework to diagnose where your business is leaking money — and how to fix it. Vince explains why so many gym owners chase new leads before fixing their fundamentals, and how small improvements in your conversion rate or retention can add tens of thousands in annual profit.

Whether you’re doing $10K or $100K a month, this episode will help you identify which levers to pull first to grow faster — without adding more chaos.

5 Key Points

1. Keep More Clients
   Your retention rate is the single most important metric in your business. Keep attrition under 5%, and ideally between 2–3%, to ensure long-term stability.
2. Referrals Don’t Just Happen — They’re Engineered
   Build structured referral systems like quarterly “bring-a-friend” weeks, not just accidental word-of-mouth.
3. Define and Deliver Client Success
   Schedule regular goal reviews or check-ins so clients stay engaged and get the results they came for.
4. Get Better at Sales
   Train yourself (and your team) to follow a clear process from lead to consultation to close — even small improvements can mean big revenue gains.
5. Raise Prices and Create High-Value Offers
   The fastest way to grow your gym’s profit is by increasing your transaction size — without adding more clients or hours.

Sick of Being Stuck Under $25K a Month?
Click below to learn how to break past it in the next 60 days:
https://gymbizaccelerator.com/

Need help getting more leads, making more money, or buying your time back from your gym business?

Click here to schedule a free one on one strategy session!

Sick of Being Stuck Under $25K a Month?
Click below to learn how to break past it in the next 60 days:
https://gymbizaccelerator.com/

Podcast Summary

In this episode of Business Secrets for Gym Owners, Vince interviews Marty Musicant, owner of Active Life Fitness in New Jersey, who went from struggling to make $18,000/month and working 70-hour weeks to running a $60,000/month gym with six employees, strong profit margins, and real freedom.

Marty and his wife Kim share their remarkable journey — from losing their first gym to a fire, selling their home to keep the business alive, and battling burnout, to finally building a thriving, system-driven business that supports their dream life.

Through consistent marketing, hiring strategically, and developing the right mindset, Marty and Kim transformed Active Life Fitness into one of SPF’s most successful case studies.

5 Key Points

1. From Burnout to Breakthrough
   In 2018, Marty and Kim were stuck at $18K/month, working split shifts, and running nearly every session themselves. Joining SPF changed everything.
2. Marketing Consistency Wins
   Daily emails, structured social posts, and a planned marketing calendar created consistent lead flow — no more “hope marketing.”
3. Hiring the Right People Early
   Bringing on a full-time coach and part-time admin gave them the time and space to grow. Within a year, revenue jumped 40%.
4. Smart Price Increase, Big Payoff
   With Vince’s guidance, they raised prices across the board — only three members canceled, and revenue grew by $3,000 in monthly EFT.
5. Abundance Over Scarcity
   Marty’s biggest breakthrough was mental. Shifting from fear and competition to generosity and abundance unlocked both personal and business growth.

Sick of Being Stuck Under $25K a Month?
Click the link below to learn how to break past it in the next 60 days:
https://gymbizaccelerator.com/

Need help getting more leads, making more money, or buying your time back from your gym business?

Click here to schedule a free one on one strategy session!

Sick of Being Stuck Under $25K a Month?
Click below to learn how to break past it in the next 60 days:
https://gymbizaccelerator.com/

Podcast Summary

In this episode of Business Secrets for Gym Owners, Vince sits down with Oliver Nam, owner of Thrive Training in Irvine, California, who went from being a burned-out 1-on-1 trainer working 70-hour weeks to running a $50,000/month gym that practically runs itself.

Oliver shares the real story behind his transformation—from renting space and juggling three jobs to opening his own studio, building a team of five trainers, and creating freedom in both his business and personal life. His journey is a perfect example of what happens when you trade hustle for leadership and start playing the long game.

5 Key Points

1. From Burnout to Breakthrough
   Oliver spent years grinding 10+ hours a day doing 1-on-1 sessions and house calls. The turning point came when he realized he could no longer trade time for money.
2. The Power of One Hire
   His first big move was hiring an admin. That single decision freed his time, created structure, and set the stage for real growth.
3. Opening During a Pandemic
   In July 2020, at the height of COVID, Oliver signed his first lease. The risk paid off — his studio became profitable and scalable within its first year.
4. Building a Marketing Machine
   By consistently sending five emails per week and using joint ventures to form community partnerships, Oliver created predictable lead flow and client retention.
5. From Trainer to Leader
   Today, Oliver runs a 50K/month business with strong margins, five loyal trainers, and a clear plan to open multiple locations across California — all while being fully present with his family.

Sick of Being Stuck Under $25K a Month?
Click the link below to learn how to break past it in the next 60 days:
https://gymbizaccelerator.com/

Need help getting more leads, making more money, or buying your time back from your gym business?

Click here to schedule a free one on one strategy session!

If you’re looking for a digital marketing agency to help you generate leads while you sleep and will get the job done right, click the link below to see if any spots are left to get $500 off your first month.

https://join.gymmembermachine.com/vince/

Podcast Summary

In this episode of Business Secrets for Gym Owners, Vince breaks down three powerful marketing levers every gym owner needs to master to create consistent, predictable leads that come in while you sleep.

Fresh off selling his marketing agency, KISS Marketing, Vince shares what he’s learned from helping hundreds of gyms build systems that generate leads automatically, convert better, and give owners their time back.

He walks through the three pillars of smart digital marketing — ads, websites, and CRM systems — explaining why most gym owners overcomplicate them and how to simplify the process for maximum results.

5 Key Points

1. Facebook and Instagram Ads = Present and Future Bank
   Ads aren’t about instant sales — they’re about building both short-term and long-term lead flow that fuels your business month after month.
2. Leads While You Sleep
   Paid ads create leverage. Once they’re set up right, they generate opportunities 24/7, giving you breathing room to focus on your clients.
3. Your Website Must Convert
   Your website isn’t a brochure — it’s a lead machine. It should capture names, emails, and phone numbers daily or it’s costing you money.
4. The Fortune Is in the Follow-Up
   A clean CRM helps you organize leads, automate outreach, and ensure no potential member slips through the cracks.
5. High Leverage = High Freedom
   Ads bring leads, websites turn them into conversations, and CRMs turn conversations into clients — giving you both revenue and freedom.

If you’re looking for a digital marketing agency to help you generate leads while you sleep and will get the job done right, click the link below to see if any spots are left to get $500 off your first month.
https://join.gymmembermachine.com/vince/

Need help getting more leads, making more money, or buying your time back from your gym business?

Click here to schedule a free one on one strategy session!

If you’re looking for a digital marketing agency to help you generate leads while you sleep and will get the job done right, click the link below to see if any spots are left to get $500 off your first month.
https://join.gymmembermachine.com/vince/

Podcast Summary

In this episode of Business Secrets for Gym Owners, Vince reconnects with GR Hoff, founder of Gym Member Machine — one of the top-performing marketing agencies in the fitness industry.

GR was Vince’s first-ever ad manager back in 2015, and the two share the story of how a single sweepstakes campaign added $200,000 in annual revenue to GFP in one year. That campaign laid the foundation for what would eventually become Gym Member Machine — now serving over 350 gyms worldwide with an industry-best 2% churn rate.

Vince also reveals why he decided to sell KISS Marketing to GR and GMM, breaking down the lessons learned from running and exiting a multimillion-dollar agency. Together, they discuss what’s working right now in gym marketing, why trust is the new currency, and how GMM continues to help gyms grow with honesty, strategy, and real results.

5 Key Points

1. From Coaching to Partnership
   GR went from being Vince’s ad manager to acquiring his agency — a full-circle partnership built on trust, performance, and shared values.
2. The $200K Sweepstakes Campaign
   Their original “six-week sweepstakes” promo became one of GFP’s most successful campaigns ever, showing the power of smart, risk-taking marketing.
3. The Truth About Paid Ads
   Every market is different — there’s no one-size-fits-all solution. Success depends on consistent follow-up, good offers, and strong local credibility.
4. Rebuilding Trust in the Industry
   After years of fake “free” challenges, GR and Vince explain how to market with authenticity, real proof, and ethical offers that last.
5. Why GMM Wins
   With a full-service team, proven systems, and lightning-fast support, GMM has become the go-to agency for gym owners who want results without the BS.

If you’re looking for a digital marketing agency to help you generate leads while you sleep and will get the job done right, click the link below to see if any spots are left to get $500 off your first month.
https://join.gymmembermachine.com/vince/

Need help getting more leads, making more money, or buying your time back from your gym business?

Click here to schedule a free one on one strategy session!

Sick of Being Stuck Under $25K a Month?
Click below to learn how to break past it in the next 60 days:
https://www.gymbizaccelerator.com

Podcast Summary

In this episode of Business Secrets for Gym Owners, Vince joins Mark Fisher, Rachel Cosgrove, and Julian Barnes from Boutique Fitness Solutions for a roundtable discussion on the Path to Profitable Strength Studios.

This deep-dive webinar, hosted in partnership with Perform Better, breaks down new industry data from over 1,000 profitable gyms and reveals what’s really driving growth in 2025 — from lead generation and referrals to conversions, retention, and churn.

Vince shares hard-hitting insights about lead follow-up, sales conversations, and the importance of mastering the “speed to lead” mindset — while Mark and Rachel unpack what the best gyms in the country are doing to consistently stay profitable, grow memberships, and retain clients year after year.

5 Key Points

1. Profitable Gyms Generate 50+ Leads a Month
   The data doesn’t lie — studios that grow quickly generate consistent lead flow and have a follow-up system to match.
2. Referrals Are Still the #1 Source of Quality Leads
   Simple, systemized referral programs outperform paid ads when executed correctly — and they keep your best clients engaged.
3. Intro Offers Need Variety
   The most successful gyms rotate offers every few months. What works once won’t work forever. The key is keeping your sales process consistent, not your promotion.
4. Conversion Comes Down to Conversations
   Scripts and automations help, but nothing beats a genuine, curious phone call that makes prospects feel understood.
5. Retention Under 5% Churn Is the Mark of a Healthy Gym
   The best gyms aren’t just great at sales — they’re great at keeping clients for years through connection, accountability, and community.

Sick of Being Stuck Under $25K a Month?
Click the link below to learn how to break past it in the next 60 days:
https://www.gymbizaccelerator.com

Need help getting more leads, making more money, or buying your time back from your gym business?

Click here to schedule a free one on one strategy session!