Episodios

  • 565: Active nutrition - different strategies for different generations

    565: Active nutrition - different strategies for different generations
    Jun 30 2025
    How do we create nutrition products that resonate with every generation? It's a complex challenge but one that's becoming increasingly important as the active nutrition market evolves.

    The sports nutrition industry has traditionally focused on hardcore athletes, but we're seeing a fundamental shift towards "active nutrition" – products designed for consumers of all ages who want to stay healthy and physically active.

    We know that different generations have vastly different health priorities, communication preferences, and product format needs.

    In this episode of the Food Matters Live podcast, recorded at our event in Manchester in May 2025, we explore how brands can successfully navigate these generational differences to create products that work across multiple demographics, from understanding what drives each age group to practical formulation strategies.

    And we examine real-world examples of how ingredients like protein and creatine can be positioned differently for various life stages, while maintaining scientific integrity and regulatory compliance.

    Guest:
    Mark Evans, Senior Scientist, Holland & Barrett
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    20 m
  • 564: From rocket stoves to regenerative farming: Real stories of sustainability

    564: From rocket stoves to regenerative farming: Real stories of sustainability
    Jun 23 2025
    What does meaningful progress towards sustainability in the food industry actually look like?

    Is it setting ambitious targets and regular transparent reporting? Possibly.

    But the key thing is how those targets affect things on the ground, the tangible benefits we see as a result.

    In this episode of the Food Matters Live podcast, made in partnership with AAK, we look at targeted initiatives that are creating impact at scale, while also addressing some of the sector’s most complex challenges.

    We learn about efforts to empower women in West Africa (and find out all about rocket stoves), how data is being used to drive regenerative agricultural practices in Swedish Rapeseed, and we tackle the tough questions around palm oil.

    AAK are a lead partner for the Food Matters Live events in Rotterdam and Ascot.

    AAK

    AAK are experts in plant-based oils and fats, the value-adding ingredients in many products people love to consume. They make these products better tasting, healthier, and more sustainable.

    At the heart of AAK’s offer is Customer Co-Development, combining their desire to understand what Making Better Happen™ means for each customer, with the unique flexibility of their production assets, and deep knowledge of products and industries, including Chocolate & Confectionery, Bakery, Dairy, Plant-based Foods, Special Nutrition, Foodservice, and Personal Care.

    Meet AAK at Food Matters Live in Ascot and Rotterdam where they will be showcasing their innovative ingredient solutions in their technical tasting and insight session.
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    34 m
  • 563: What’s shaping the active nutrition sector? From the lab to the track

    563: What’s shaping the active nutrition sector? From the lab to the track
    Jun 16 2025
    What happens when a booming sports nutrition market collides with regulatory reality and patchy evidence?

    In this episode of the Food Matters Live podcast, recorded at our event in Manchester in May 2025, a panel of industry experts delve into the commercial realities facing sports nutrition brands today.

    They discuss health claims, the novel foods approval process, and maximum vitamin limits.

    But it's not all about regulation. This episode covers the latest active nutrition trends and consumer behaviours.

    Active nutrition now covers everyone from couch-to-5K runners to elite athletes, but what they want and need can vary greatly.
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    33 m
  • 561: What’s overhyped or underestimated in food NPD trends?

    561: What’s overhyped or underestimated in food NPD trends?
    Jun 9 2025
    When it comes to new product development, trends are a huge factor in what gets made and what doesn't. But which food trends deserve the hype and which are flying under the radar?

    In this episode of the Food Matters Live podcast, recorded at our event in Manchester in May 2025, we gather a panel of industry experts to discuss what's overhyped and underestimated in NPD right now.

    Our panellists pull no punches: artificial sweeteners have failed to tackle obesity, lion's mane mushrooms are being oversold as superfoods, and the protein obsession on TikTok is driving meat consumption back up for the first time in years.

    Meanwhile, fermentation remains criminally underestimated as the missing piece in our nutritional puzzle, and pulses offer untapped potential for both human and planetary health.

    And, of course, the topic of AI comes up - just how much of an impact is it having (and will it have) on NPD in the food sector?
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    56 m
  • 560: Future foods - how to revolutionise food production

    560: Future foods - how to revolutionise food production
    Jun 2 2025
    Have you ever wondered what it would take to feed 10 billion people without destroying the planet?

    In this episode of the Food Matters Live podcast, recorded at our event in Manchester in May 2025, we tackle this question head-on with a leading researcher from the Bezos Centre for Sustainable Protein at Imperial College London.

    Dr Rodrigo Ledesma-Amaro breaks down the uncomfortable truths about our current food system: agriculture accounts for 33% of global greenhouse gas emissions, we are wasting 30% of everything we produce, and yet demand is skyrocketing as the world population heads toward 10 billion by 2050.

    He explores three game-changing approaches to alternative proteins that could solve this puzzle, and reveals how cutting-edge science is making the impossible possible, including yeast that's been launched to space to tackle the cost of feeding astronauts.

    But the real story is how these breakthrough technologies could transform food production right here on Earth.

    Guest:
    Dr Rodrigo Ledesma-Amaro, Director, the Bezos Centre for Sustainable Protein
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    23 m
  • 559: Can you say that? Navigating the maze of nutrition regulations

    559: Can you say that? Navigating the maze of nutrition regulations
    May 27 2025
    Picture yourself standing in the supermarket aisle, reading a food label that promises the world: "Boosts immunity!", "Burns fat naturally!", "Scientifically proven results!" - and finding yourself wondering: "Wait, can they actually say that?"

    In this episode of the Food Matters Live podcast, recorded at our event in Manchester in November 2024, we tackle a deceptively simple question: Who's actually watching what food companies say about nutrition, and are the current rules fit for purpose in our digital age?

    Our guest speaker unpacks the world of nutrition regulations, from the glaring gaps in current legislation to the wild west of social media marketing.

    We explore how traditional advertising rules are being challenged by Instagram stories and TikTok videos, and whether artificial intelligence might hold the key to monitoring the millions of nutrition claims made every day across digital platforms.

    Lewis Wallis, Regulatory Affairs Advisor, Campden BRI
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    31 m
  • 558: Is the food industry playing it safe with new products?

    558: Is the food industry playing it safe with new products?
    May 19 2025
    Think back to the times in your life when you saw a food product on a shelf that really stopped you in your tracks and made you say "wow".

    Maybe it even ended up disrupting a whole sector, with competitors rushing to emulate the success of that particular product.

    In this episode of the Food Matters Live podcast, made in partnership with Raps, we ask a simple question: Are we seeing enough genuine innovation in the food and drink sector, or is the industry playing it safe?

    We discuss the challenges of new product development, the importance of genuine innovation, and the role of consumer trends in shaping food products.

    Along the way, we delve into some of the complex questions around product formulation and the need for culinary creativity to meet evolving consumer demands and eating habits

    Raps is taking on a key role at Food Matters Live in Ascot in October 2025.

    Guests:
    Leo Bewers, Business Development Chef, Raps UK
    Leila Lawrence, Market Development Manager, Raps UK
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    30 m
  • 557: The role of data in reducing emissions in the food industry

    557: The role of data in reducing emissions in the food industry
    May 12 2025
    It is clear that having access to good data is a key requirement for any food business trying to reach sustainability targets, but what does that look like in practice?

    In this episode of the Food Matters Live podcast, recorded live at our event held in Manchester in November 2024, we hear from a leading figure about their journey with data and sustainability.

    Meredith Ford is Head of Sustainability for the UK and Ireland at SSP International, a food service provider operating in airports and train stations all around the world.

    Meredith shares insights on leveraging data to analyse carbon footprints, the importance of prioritising actions based on data, and the challenges of changing consumer perceptions about sustainability.

    She also highlights various experiments conducted to optimise menus and product ranges for lower carbon impact, emphasising the alignment of sustainability with commercial goals.
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    25 m