• From F1 to Manchester United: How marketing drives success in the worlds most elite teams - Ellie Norman

  • Jul 10 2024
  • Duración: 50 m
  • Podcast

From F1 to Manchester United: How marketing drives success in the worlds most elite teams - Ellie Norman Por arte de portada

From F1 to Manchester United: How marketing drives success in the worlds most elite teams - Ellie Norman

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  • Resumen

  • Ellie Norman has been at the top end of some of the biggest organisations in the world, having held senior marketing roles at Formula 1 and Virgin Media. Most recently, Ellie has been the Chief Communications Officer of Manchester United, one of the most high-pressure jobs in the world. In this episode I talk to Ellie about what it takes to drive success at the very top of your game.

    Timestamps

    • 00:00 - Intro
    • 00:48 - Celebrating Southampton FC
    • 03:12 - Ellie’s marketing background
    • 07:29 - Virgin Media campaign with Usain Bolt
    • 12:09 - Why Ellie moved to Formula 1
    • 15:12 - How Formula 1 owns the brand
    • 17:51 - The Drive to Survive partnership with Netflix
    • 25:59 - Moving to work for Manchester United
    • 29:51 - Goals for the CMO of Manchester United
    • 31:23 - When do people choose the club they support
    • 32:59 - What role does social media play for Manchester United
    • 35:01 - Dealing with scrutiny as a huge brand
    • 37:10 - How Manchester United work with huge sponsor deals
    • 41:39 - How do you do a great brand partnership
    • 47:59 - Ellie’s one peice of advice for marketers
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