In this week's episode of The Edge Effect, your host Caroline Crawford shares how you can convert followers into sales. This episode provides valuable insights on effective marketing strategies aimed to accomplish your specific goals, increase sales conversions, and understanding marketing channels through the conversion lens.

Key Takeaways:

1. Exploring Growth Strategies (05:30-12:33)

2. Marketing Goals and Prioritization (00:12:33-20:01)

3. Conversion Strategies with Email Marketing (20:01-22:08)

4. Optimizing Website for Conversions (22:08-23:54)

5. Leveraging Social Media for Sales 00:23:54-00:26:26

6. Building Brand Awareness through Press 00:26:26-00:27:08

7. Using Advertising for Sales Conversion (27:08-29:06)

Listen to this episode to learn how to prioritize your business goals in a way that connects marketing and sales, leverage marketing channels based on your goals, and optimize your content for conversions.

Helpful Resources:

• Download the Free Guide: Cultiveight Your Competitive Edge (with Self-Audit Exercises) https://www.cultiveightcommunications.com/competitive-marketing-guide

• Have topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.com

• Follow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/

• Learn more about Cultiveight Communications: www.cultiveightcommunications.com

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