View the complete show notes for this episode.

Connecting with consumers is key to building effective product positioning. Kathy Guzmán Galloway offers expert advice on how to identify and avoid three major pitfalls to branding and positioning an F&B product. She discusses effective branding, establishing a strong identity, fostering memorable brand name recall, and connecting with consumers on an emotional level. The challenge of brand positioning is never done, but you can evolve with your consumers and stay front and center on the shelves.

What you’ll learn

• Learning About Your Consumer: Insights into how a company can get to know its consumers well enough to successfully position its brand in the market.
• Effective Research: Tips on how to do effective consumer research with any budget from $0 on up.
• Knowing What Makes You Different: Find the difference that consumers care about enough to compel them to switch to your product.
• Brand Promise: That one thing that the consumer cares about enough to choose your product over another.

Want More? Related Resources:

• Crossroads: Deciding to Sell Your Business vs. Doubling Down
• Should I Sell My Business?

Additional Resources:

• Planning to sell your business? Schedule a free consultation today.
• Download a free PDF copy of The Art of The Exit: The Complete Guide to Selling Your Business, Acquired: The Art of Selling a Business With $10 Million to $100 Million in Revenue, and Food and Beverage M&A: An Insider’s Guide to Selling a Food or Beverage Manufacturing, Distribution, or Grocery Business.
• Purchase your copy now of A Beginner’s Guide to Business Valuation | The Exit Strategy Handbook | Closing the Deal

Listen to Other Episodes:

• Creating Unforgettable Branding for the F&B Consumer with Alexandra Liebler
• How To Avoid Launching a Product No One Wants To Buy with Bernard Verkaaik
• Building a Brand for Success: Prioritizing Consumers Over Investors with Chris Hunter