Paul Grieve is a regenerative farmer, entrepreneur, investor, and the founder of Pasturebird, the world's largest pasture raised poultry producer, Paul's team invented the automated range coop, which autonomously moves blocks of 6,000 broiler chickens to fresh pasture daily using a hundred percent solar power.

Pasturebird is one of the fastest growing brands in American retail meat. Join Paul in conversation with Analisa Winther to discuss Pasturebird’s startup journey, how they collaborated with Purdue to scale and have one of the largest exits in regenerative agriculture to date, as well as how they grew a family business into a movement to scale regenerative agriculture and pasture raised poultry in America and beyond.

What we cover:

• Paul's unique background: from Marine Corps sniper school to regenerative farming.
• The health journey that led Paul to discover the benefits of a paleo diet.
• The inception of Primal Pastures and the rapid growth of Pasturebird.
• Explanation of pasture-raised poultry and its role in regenerative agriculture.
• Paul's collaboration with Purdue and scaling regenerative agriculture.
• The importance of building strong company cultures anchored in values and vision.
• How regenerative agriculture serves as a patriotic act for future generations.

Related Links

Get Real Chicken

Tour of Pasturebird

Top 50 Farmers

Future food revolution keynote

Leadership coaching

Connect with Pasturebird

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About Analisa Winther
Analisa Winther is an ecosystem developer, consultant, and executive coach for leaders working on food system transformation. For more information on working together visit:

Website: www.analisawinther.com

Newsletter: www.analisawinther.substack.com

Instagram: @analisa.winther

Show Host: Analisa Winther

Hashtags:

FutureFood, RegenerativeAgriculture, Sustainability, Collaboration, InnovationLeadership

In my executive coaching practice, I work with leaders who are building a better future through food. Over time, I have noticed that the most visionary leaders have three building blocks in place. They know their vision, values, and zones of genius.

In this minisode, Analisa Winther talks through the 3 hidden keys to being a visionary leader. If you're working on food system transformation, you're not going to want to miss them.

You will learn:

• How having a clear vision for yourself and the business will make everything flow more easily
• The importance of knowing your values to make more aligned decisions, delegate with confidence, and create a strong company culture
• Why staying in your zones of genius amplifies your impact and makes it easier for your team to support you

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Related Links

1-1 Executive Leadership Coaching

Curious to join the Leadership Circle - a 3 month mastermind to delegate with ease? Send Analisa a message at analisa@analisawinther.com

About Analisa Winther

Analisa Winther is an ecosystem developer, consultant, and coach in the agrifood industry. Analisa⁠ ⁠⁠advises corporations⁠ on where to partner and invest in the agrifood space and is an executive coach for vision leaders working on food system transformation.

Website:⁠ ⁠⁠www.analisawinther.com⁠

Newsletter: www.analisawinther.substack.com

Instagram:⁠ ⁠⁠@analisa.winther⁠

Show Host:⁠ ⁠⁠Analisa Winther