It’s been said that dreams stay dreams until we wake up to execute. For effective execution, OKRs — Objectives and Key Results — simplify complex missions or goals into manageable, achievable and measurable milestones. On this episode of the Georgian Growth Show, Debbie Landers shares on how to create effective OKRs within organizations and the pitfalls to avoid.

In this podcast, Head of Customer Success and Corporate Development at Georgian, explains how she approaches value creation, an intentional pursuit that can increase your chances of securing a successful exit. She builds relationships with many companies at the same time, and works with them on their unique challenges and opportunities. 

In this podcast, you’ll learn:

• What is value creation?
• The value creation framework we use at Georgian (read more about it here: https://georgian.io/an-executive-framework-for-value-creation-and-strategic-planning/)
• How Christen works with companies
• The common challenges she’s observed between companies
• How CEOs can think like a buyer

While securing your first customers and finding your product-market fit is a major milestone, building a customer journey can be challenging. There are questions about how to create a customer journey that’s repeatable and keep them coming back.

Peter Szary, Georgian’s Head of Customer Success, explains some key steps to know to build your customer journey. He references Dan Steinman’s 10 Laws of Customer success, which you can find here: https://www.cmswire.com/cms/customer-experience/10-laws-of-customer-success-pulseconf2015-029173.php

Listen in on this podcast where Peter will explain:

• Processes to make your customer journey repeatable
• Knowing when to hire
• Peter’s biggest lessons learned
• The differences between sales-led, product-led and founder-led growth
• Why sales-led growth could be threatened by Web3