If there is one thing I want this summer, it is for you to actually enjoy creating content on Instagram ...but I know a lot of you are feeling really stressed or drained when it comes to content. So, today we’re going back to basics with a refresher on the four pillars I teach all my clients. I'm breaking down each of the Four H’s (Helpful, Heard, Humor and Happenings), how to start using them, and we are looking at actual reels going viral right now that fall under these four pillars. Let’s dive into the reels that are working right now in Summer 2024!

In this episode we’ll be covering:

• How to simplify your Instagram content with the Four H’s
• A quick tip on copyright infringement if it happens to you
• The pillar that has changed the most when it comes to creating content
• Keeping your content simple, shareable and specific
• The perfect timing for a one minute reel tutorial
• Creating simple behind the scenes content that people love to watch
• Changing and adapting older content to what works now

Grab the Freebie Reels that Pop Off for prompts and captions using the four pillars!

Missed something?

Tune into Episode 2 to hear more about the Four H’s

Tune into Episode 5 to hear more about the Three S’s

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In this episode, we're unpacking the magic of creating reels with simple yet effective content ideas. Inspired by my own beach adventures, we're exploring the surprising benefits of going “rogue” when it comes to creating brand content and we'll discuss how giving your audience easy, relatable ideas can lead to viral content, even if it’s not directly related to your business. Plus, I'll share some genius, easy-to-implement examples I’m loving right now.

In this episode we’ll be covering:

• Using a simple idea to create relatable content
• Finding balance between fun and business-related posts
• Relatability to current trends such as summer or vacation mode
• Utilizing everyday moments for content creation
• Sharing simple hacks, ideas, and actionable tips
• Using specific, relatable phrases to connect with your audience

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What would I do if I was starting over at zero on social media? To start I would ignore all the fear tactics and conflicting advice that’s out there. Instead, I would take the time to observe and start to study what is actually working right now. Knowing your audience is key, the more you know them, the easier your content will flow. Let’s start creating good content!

In this episode we’ll be covering:

• Why timeless marketing strategies always win
• Knowing your capacity when you are creating content
• Doing your homework and getting to know your audience
• How to conduct effective market research and what to ask
• Tailoring trending content to fit your industry and brand
• Having fun on social media with your brand personality
• The importance of your core values and how they show up in your content

Links + Resources:

Want to hear more about brand personalities? Dive into episode 6 “Selling a Lifestyle, Not Just a Product”

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