Grab your notebook because today we’re talking about nailing your messaging with the REP hook formula. I just spent some time in Indy with our mastermind and I’ve brought back some seriously powerful insights for you. In this episode, we’re getting into what makes content really click, and how nailing your messaging and understanding psychological triggers can transform your posts, reel in new followers, and boost your sales (like one mastermind participant who gained 600 followers and $500 in sales in less than 24 hours!). If you’re stuck on what to say in your hooks, feeling lost when it comes to filling in those blanks, or just frustrated that your Instagram isn’t delivering results, you’re going to hear proven strategies and prompts that are working right now.

In this episode we’ll be covering:

• A breakdown of my REP Hook Formula: relatable, expertise, and personal connection and how to apply each part to your own content.
• The importance of using relatable recognition and identity marketing when creating content and why words matter in your script, copy, and captions.
• Positioning yourself as a trusted source of insider knowledge, sharing your expertise as a job title or personal experiences.
• Highlighting the curiosity gap with personal words (like I, my, we, us) making hooks more personal to foster authority and relatability.
• Actionable hook prompts and how to personalize them (even if you feel stuck!) using specific, situational language to increase relevance and stakes.

Featured content in this episode:

• Shannonmckinstrie: Steal my proven hooks

Recommended episodes:

• Episode 060: Nail Your Short Form Videos with This Simple Formula
• Episode 061: Use The Relatable Expert Hook to Create Your Next Helpful Reel
• Episode 067: The Importance of Belonging on Social Media
• Episode 076: Create Content That Makes Them Want to Keeping Coming Back
• Episode 077: Simple B-Roll and Strong Hooks for Low-Effort, High-Impact Instagram Content

Send a message!

If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)

Join me in the Reels Lab!

Love this conversation? Make sure to follow and subscribe so you never miss an episode.

Connect with me on Instagram!

Creating your own signature series should not feel overwhelming, and if it does I’m here to change your mind because it is absolutely doable for you. In this episode, I’m breaking down how to create binge-worthy, repeatable content that's not only uniquely you, but also fits naturally into your business and life. I’m sharing tons of real-life examples and clever series ideas from all kinds of creators to inspire your own irresistible content, because we want your audience to seek you out, even if the algorithm isn’t cooperating.

In this episode we’ll be covering:

• How to create bingeable, return-worthy Instagram content your audience looks forward to every week.
• Simple, repeatable ideas for launching a content series that actually fits your brand.
• Tips for incorporating your personal journey or business process into a signature series.
• Real examples of successful series for artists, food bloggers, designers, and brick-and-mortars.
• Creative prompts and hooks for building a series that attracts your target audience and increases visibility.

Featured content in this episode:

• Vnessali: Day one of trying a new hobby to recover from burnout
• Ella_mobbs_art: Revealing my art until it reaches my audience
• Zarasmixtapes: Albums every music lover should listen to
• Orenmeetsworld: Are you buying the product or are your buying the brand
• Ingrid.j.j: If you’re naturally attracted to these types of men
• Eatingwellish: Great American Restaurants
• Littlejoycoffee: Day one of trying new drinks for our fall menu
• Calebulf: Little luxuries: $500 Smart Lamp
• Jenneatsgoood: 10 Days of fall dinner

Recommended episodes:

• Episode 069: Why Slow Summer Vibes and 90’s Nostalgia are Stopping the Scroll This Summer
• Episode 074: How to Humanize Your Account When You Feel Stuck in Business Mode
• Episode 076: Create Content That Makes Them Want to Keeping Coming Back
• Episode 078: Your Winning Content Strategy is Hiding in Plain Sight
• Episode 081: Your Next Powerful Piece of Content is Already on Your Phone

Send a message!

If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)

Join me in the Reels Lab!

Love this conversation? Make sure to follow and subscribe so you never miss an episode.

Connect with me on Instagram!

Your next incredible piece of content is probably already hiding in your camera roll. In this episode, we’re talking about the B-roll moments that are already on your phone, how to use simple visuals to tell stories, and the magic of finding the right identifiers (aka the words and phrases that make your audience feel truly seen). We’ll dive into those identifiers, exploring what your community calls themselves, how to call them out directly in your content, and why that can boost your engagement, reach, and sales to the next level.

In this episode we’ll be covering:

• The importance of B-roll and using video clips or photos that tell a story, making your content feel more relatable and engaging.
• Tips and examples for creating high-performing Instagram reels that call out your target audience to boost engagement and reach.
• Using ChatGPT, real conversations from DM’s, and testimonials to discover the exact language your audience identifies with.
• How to use those identifiers and specific language that will help your followers feel seen and connected.
• The impact of creating a sense of community and belonging in your social media strategies.

Featured content in this episode:

• Prestonkonrad: If you want your bedroom to look…
• Thewed: Groom Portrait Ideas
• Bylillianzhang: Four things you need to start doing…

Recommended episodes:

• Episode 019: Convert Viewers to Followers with the “That’s Me” Reel
• Episode 042: Your Simple B-Roll Can Become Easy Reels That Actually Convert
• Episode 049: Relatable Humor That Says “They Get Me!”
• Episode 053: Use Customer Insights to Create Reels That Attract and Convert
• Episode 067: The Importance of Belonging on Social Media
• Episode 077: Simple B-Roll and Strong Hooks for Low-Effort, High-Impact Instagram Content

Send a message!

If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)

Join me in the Reels Lab!

Love this conversation? Make sure to follow and subscribe so you never miss an episode.

Connect with me on Instagram!

Today, I’m giving you the ultimate ten minute crash course in social media marketing. We’re diving into the real differences between traditional marketing (think billboards, sales copy, and campaigns) and the world of social media, where connection, community, and belonging matter more than ever. I’ll share why selling shouldn’t be your primary focus on social platforms and how to shift your mindset to prioritize genuine human connection, because showing up as yourself is the fastest way to grow.

In this episode we’ll be covering:

• How social media marketing is about building connection and belonging, not just making sales.
• Traditional marketing vs Social Media marketing, moving beyond features and benefits into storytelling and connection.
• Social media users want to feel something, seeking entertainment or connection, not just sales pitches.
• Creating content that reflects your core values and personal stories while building trust and authority with followers.
• Mixing humor, tips, and authenticity creates a sense of community and makes your audience feel seen.
• Leading with connection in your content, driving better results on your favorite social platforms.

Featured content in this episode:

• Readyjetroam: Eight apps we never travel without
• _wildgreens: Life with plants
• Elevateetiquette: I may know the difference between

Recommended episodes:

• Episode 032: We All Start at Zero: Embrace Storytelling to Connect with Your Community
• Episode 040: Build More Connections with Everyday Moments
• Episode 054: Is There Enough “You” In Your Content?
• Episode 056: ​​The Reel That Had Me Clicking Buy Immediately
• Episode 067: The Importance of Belonging on Social Media
• Episode 073: Staying Top of Mind with Instagram Stories
• Episode 074: How to Humanize Your Account When You Feel Stuck in Business Mode

Send a message!

If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)

Join me in the Reels Lab!

Love this conversation? Make sure to follow and subscribe so you never miss an episode.

Connect with me on Instagram!

Social media isn’t just about churning out endless posts, it’s also about genuine engagement and community building. Even if you only have a few minutes a day, you can still build engagement into your daily routine. I'll walk you through my signature 10-10-10 Method aka The Shannon Method, for intentional engagement, and share stories of how meaningful conversations, (yes, real convos in the DMs!) can lead to unexpected friendships, collaborations, and business growth. Whether you’re managing a brand, just starting out, or simply feeling overwhelmed with social media, you can take this simple engagement strategy, customize it, and run with it!

In this episode we’ll be covering:

• My 10-10-10 Method for Instagram engagement and community building, breaking down each step.
• Sparking real conversations and connections with meaningful comments instead of boring generic comments that get overlooked.
• How daily, consistent engagement still leads to account growth with minimal posting.
• Engaging with hashtags and accounts your target audience follows, including local businesses or influencers.
• Building genuine relationships through the DMs and connecting over shared experiences or interests.
• Thinking of social media as a networking opportunity and perfect for introverts wanting to grow their business.

Recommended episodes:

• Episode 034: Is Engagement the Most Important Metric on Instagram?
• Episode 043: We’re Getting Back to Basics and Loving Our Content
• Episode 062: Why You Don’t Need Fancy Content to Stand Out
• Episode 070: Instagram Growth Hacks That Actually Work and Give Your Account Personality

Send a message!

If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)

Join me in the Reels Lab!

Love this conversation? Make sure to follow and subscribe so you never miss an episode.

Connect with me on Instagram!

If you’ve been looking for your winning content strategy: it’s hiding in plain sight! We’ll discuss our favorite type of content right now: personal and less polished, while we break down real examples with viral hooks. Plus, I'm going beyond just Instagram today, I’ll let you in on my favorite carousels taking both Instagram and TikTok by storm (with links!) and we’ll talk about studying your own scrolling and buying habits to unlock the kind of content that drives engagement and sales, all while keeping things authentic and fun.

In this episode we’ll be covering:

• Discovering your winning content strategy through observation, leaning into what's already working on Instagram and TikTok.
• A real-life listener success story: growing to 126,000 followers in just one year using content hooks I’ve shared on this podcast!
• How to analyze viral brands outside your niche to inspire fresh and effective content ideas.
• The Nitro Bar's repeating, human-focused content formulas that keep outperforming the typical marketing guru advice.
• Creating your own carousel posts with candid photos and overlaying text.
• Human connection, emotional storytelling, and authenticity are more powerful than overly-polished, scripted posts.
• A little self-reflection on your own buying and scrolling behavior to help shape your unique content strategy.

Featured content in this episode:

• Cozycornerkai: Solo dates I love
• AshleyKburns: The stuff Zillow won’t tell you
• Kaylaskitchandfix: Carousel day
• Chacekitchen: Soup season Carousel
• Courthaynes4: How to heal from anxiety
• Btswsuki: Websites I can’t live without
• Mita.studioo: Next projects on my sewing list
• Inspirewithyas_: Books I think every highly sensitive girl should read
• Annnamiller: Top books I recommend as a Christian therapist

Recommended episodes:

• Episode 062: Why You Don’t Need Fancy Content to Stand Out
• Episode 074: How to Humanize Your Account When You Feel Stuck in Business Mode
• Episode 076: Create Content That Makes Them Want to Keeping Coming Back
• Episode 077: Simple B-Roll and Strong Hooks for Low-Effort, High-Impact Instagram Content

Send a message!

If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)

Join me in the Reels Lab!

Love this conversation? Make sure to follow and subscribe so you never miss an episode.

Connect with me on Instagram!

Sometimes creating new, original content just isn’t in the cards. It’s been a busy, chaotic week here, so I’m sharing my go-to for creating content when life gets too busy to plan, edit, and create something new. I’m sharing how I use intentional B-roll days, compelling hooks, and the magic of repurposing to consistently show up on social media without burning out. We’ll discuss practical tips for capturing your own engaging B-roll, along with tons of examples using my favorite hooks that will help you feel inspired, no fancy editing or crazy carousel posts required.

In this episode we’ll be covering:

• Tips for creating easy, low-effort Instagram and TikTok content using simple B-roll footage.
• How to plan and schedule B-roll days for consistent, stress-free social media posts when you don’t have the time.
• Repurposing old captions and footage to save time and consistently post “new” content.
• Viral B-roll content ideas for business owners with limited time for social media.
• Using relatable, human moments and industry-specific B roll to boost engagement.
• Effective examples of hooks and captions that connect with viewers and continue to drive followers into your funnel.

Featured content in this episode:

• Onebodycoaching: Full disrespect…
• Wildzanksy: You want to stop being a miserable mom?
• Jonwilliamsfitness: Protein bowls I eat on repeat…
• Flashesofstyle: It’s ok diva fall is coming
• Shannonmckinstrie: Batch record B-roll with me

Recommended episodes:

• Episode 041: Let’s Make Content Creation the Easiest Thing on Your To Do List
• Episode 042: Your Simple B-Roll Can Become Easy Reels That Actually Convert
• Episode 055: We Love B-Roll Because Simple, Shareable Content Never Goes Out of Style
• Episode 057: Repurpose Your Content for More Impact with Less Effort
• Episode 075: Here’s What I Would Post for You on Instagram This Week

Send a message!

If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)

Join me in the Reels Lab!

Love this conversation? Make sure to follow and subscribe so you never miss an episode.

Connect with me on Instagram!

This episode is an absolute wake-up call for anyone feeling overwhelmed, bored, or even frustrated by the never-ending content creation cycle. I’m not here to make you feel like you’re doing something wrong, because you’re not! Instead, I want to get real about what’s actually working in the world of content right now. Spoiler: it’s not hacks or gimmicks, and it’s definitely not boring, impersonal posts. Instead, we’re talking about humanizing your brand, sharing your vibe, and making your account feel like the kind of place people genuinely want to keep coming back to. I’m sharing lots of examples of content that’s resonating right now (find the links below!), explaining why building community is key, and giving you permission to have some honest, authentic fun online.

In this episode we’ll be covering:

• Breaking free from the basic level content creation with real, personal, and humanized social media strategies that I see working right now.
• Building a genuine online community instead of chasing empty follower numbers, because we don’t need more unengaged followers.
• Start using more “me-centric” hooks and personal stories that boost engagement with examples.
• Simple steps to start showcasing your vibes, style, and personality on your business account to make your content more relatable and shareable.
• How to grow your brand with a little more fun and individuality, because we love to see it!

Featured content in this episode:

• mimi_drabik: Dumb things that make life more fun
• justina.franklin: Here’s how you're instantly going to make your life better
• tara_langdale: Things I find incredibly unchic
• candicedenise: Here’s some things you need to do to level up
• outsideeric: Making life a little more joyful
• courtney_hirsch: I don’t do it all

Recommended episodes:

• Episode 005: Create Shareable Content to Increase Your Reach with the 3 S’s
• Episode 006: Selling a Lifestyle, Not Just a Product
• Episode 018: The 4 H’s Are the Only Content Pillars You Need for Reels
• Episode 024: Is Storytelling the Missing Piece in Your Content?
• Episode 053: Use Customer Insights to Create Reels That Attract and Convert
• Episode 061: Use The Relatable Expert Hook to Create Your Next Helpful Reel
• Episode 062: Why You Don’t Need Fancy Content to Stand Out

Join my Broadcast Channel on Instagram where we break down even more viral reels!

Send a message!

If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)

Join me in the Reels Lab!

Love this conversation? Make sure to follow and subscribe so you never miss an episode.

Connect with me on Instagram!