If there is one thing I want this summer, it is for you to actually enjoy creating content on Instagram ...but I know a lot of you are feeling really stressed or drained when it comes to content. So, today we’re going back to basics with a refresher on the four pillars I teach all my clients. I'm breaking down each of the Four H’s (Helpful, Heard, Humor and Happenings), how to start using them, and we are looking at actual reels going viral right now that fall under these four pillars. Let’s dive into the reels that are working right now in Summer 2024!

In this episode we’ll be covering:

• How to simplify your Instagram content with the Four H’s
• A quick tip on copyright infringement if it happens to you
• The pillar that has changed the most when it comes to creating content
• Keeping your content simple, shareable and specific
• The perfect timing for a one minute reel tutorial
• Creating simple behind the scenes content that people love to watch
• Changing and adapting older content to what works now

Grab the Freebie Reels that Pop Off for prompts and captions using the four pillars!

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Tune into Episode 2 to hear more about the Four H’s

Tune into Episode 5 to hear more about the Three S’s

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In this episode, we're unpacking the magic of creating reels with simple yet effective content ideas. Inspired by my own beach adventures, we're exploring the surprising benefits of going “rogue” when it comes to creating brand content and we'll discuss how giving your audience easy, relatable ideas can lead to viral content, even if it’s not directly related to your business. Plus, I'll share some genius, easy-to-implement examples I’m loving right now.

In this episode we’ll be covering:

• Using a simple idea to create relatable content
• Finding balance between fun and business-related posts
• Relatability to current trends such as summer or vacation mode
• Utilizing everyday moments for content creation
• Sharing simple hacks, ideas, and actionable tips
• Using specific, relatable phrases to connect with your audience

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What would I do if I was starting over at zero on social media? To start I would ignore all the fear tactics and conflicting advice that’s out there. Instead, I would take the time to observe and start to study what is actually working right now. Knowing your audience is key, the more you know them, the easier your content will flow. Let’s start creating good content!

In this episode we’ll be covering:

• Why timeless marketing strategies always win
• Knowing your capacity when you are creating content
• Doing your homework and getting to know your audience
• How to conduct effective market research and what to ask
• Tailoring trending content to fit your industry and brand
• Having fun on social media with your brand personality
• The importance of your core values and how they show up in your content

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Want to hear more about brand personalities? Dive into episode 6 “Selling a Lifestyle, Not Just a Product”

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Consider this the official summer episode. With summer in full swing, this episode is all about creating content that works for you, even on your days off. We’re talking about posting less this summer, how I prepare my own Instagram account for time away, and having fun with your content this summer.

In this episode we’ll be covering:

• Strategically using pinned posts and reels on your account
• Creating the summer content everyone wants to see right now
• Utilizing insights and creating content that works so you can post less this summer
• Having fun with your content while you’re on vacation
• How to make sure they know you’re coming back

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In a recent Reels Lab Q&A, I walked my students through several reels that are going viral right now. They left with so many new ideas, I thought I'd share some of those reels with you. I’m also going to address the misleading reels that “Instagram Coaches” are sharing right now. We’ll discuss the pitfalls of clickbait tactics and why ethical, specific, and engaging content is always your best bet for success. This ten minute episode is full of actionable tips to help you create genuinely good content that will actually resonate with your audience.

In this episode we’ll be covering:

• The misleading and unethical advice on Instagram on right now
• Creating ethical hooks vs unethical hooks in your content
• Real examples of using specificity that are actually working
• One simple thing I do to understand why a video is so successful
• How using specificity in your content creates a connection point

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If you’ve been stressing about your Instagram captions, you need to hear this episode! No more wondering how long a caption should be, I’m sharing an easy to remember formula with all the essentials. We’re discussing hooks and how to use them, the importance of your call to action (especially if your goal is to grow and sell!) with helpful examples to start writing your ideal caption.

In this episode we’ll be covering:

• The Instagram Creators account and "engagement bait"
• The essentials of writing an Instagram caption
• Captions vs on screen text
• Different types of hooks and when to use them
• Writing readable content that even skimmers won’t want to miss
• Keeping your caption simple to maximize engagement
• Important questions to ask yourself when writing a caption

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If you're feeling overwhelmed on Instagram, just know you're not the only one. It’s time to cut through the noise and bust some major social media myths that everyone is asking about. I’m calling out the biggest lies on Instagram right now (copy and pasting, editing and deleting, hashtags, and engaging with content outside your niche) and sharing the no-fluff advice you need to hear. I’ll talk about how instrumental Instagram stories have been to my business, how I use the “story test” and why you don’t need to post every single day. Remember, good content is good content, so let’s ditch the toxic advice and have fun on Instagram again!

In this episode we’ll be covering:

• Impactful ways to use stories for connection and content that resonates
• Encouragement to take days off from posting, without fear of penalties
• Practical tips to make social media less draining and more fun
• Common myths around content creation and posting on Instagram
• Avoiding toxic advice and following credible sources
• Joining the conversation for genuine connections and community-building
• Making sure social media is actually a fun experience

Missed a few episodes? Head back to the beginning to binge all the short, ten minute episodes while you're folding laundry, in the car, or by the pool - you'll be caught up in no time!

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How well do you know your audience? When you're creating good content, you have to know your audience. You have to know what they'll find funny. You have to know what their worries are. What are they searching for on the Internet? You have to know them that well. You may have seen these gurus saying, you have to do this, you have to stop doing this, you have to…I’m reminding you that you know your people best. There are no absolutes and what works for one person, doesn’t necessarily work for another. It’s all about what works for you and your goals.

In this episode we’ll be covering:

• Doing your homework as a business owner
• Not all market research has to be boring, you can make it fun!
• Marketing expert red flags
• The only rules you need to worry about on Instagram
• Do data backed opinions and observations make it a rule?
• How to know when you should throw out the “rules”

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