We’re locking in and over the next 5-6 weeks you’re going to get into such a good content rhythm it becomes a habit. I’m bringing you part one of a two-part series designed to help you to become disgustingly good at social media, even during this busy holiday season! In this episode, we’ll focus on creating relatable scenarios your audience can see themselves in, whether you’re building a personal brand for product partnerships or delivering services as a pro. I’m sharing tons of real examples and scenarios, and a must try ChatGPT prompt so you can start with loads of ideas to help make content creation a habit, not a chore.

In this episode we’ll be covering:

• Simple and effective content creation strategies for busy entrepreneurs during the holiday season
• How to paint relatable situations and scenarios that help your audience see themselves in your social media content.
• Tips for full time content creators, lifestyle brands, product-based accounts and service providers to boost brand partnerships and sales.
• Why focusing on storytelling, emotion, and lived experiences makes content stand out.
• ChatGPT prompt to help get you started with lots of tailored content ideas.

Grab a seat at the Webinar!

Featured content in this episode:

• Trending_with_trina: Things I brought on my recent trip
• Askthedentist: Too tired to floss
• Sweatandtell: You don’t feel like cooking
• Crystal_paschall13: Niche local coffee shops
• Hauskrist: Favorite things party gifts I would steal
• Selfseekingschool: Anxiety is repressed anger
• Nail._.priere: Powder white
• Alexuscazares: 50 Healthy date ideas
• ShannonMckinstrie: You want social media to start paying you like it’s a job

Recommended episodes:

• Episode 043: We’re Getting Back to Basics and Loving Our Content
• Episode 044: Become Their Favorite Comfort Creator with Everyday Moments
• Episode 075: Here’s What I Would Post for You on Instagram This Week
• Episode 081: Your Next Powerful Piece of Content is Already on Your Phone
• Episode 086: Give Your Social Media Content a Holiday Twist
• Episode 088: Find Your Content Rhythm and Build a Simple Content Strategy

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Today, I’m bringing you some real talk about making content creation easy, especially with the holiday season in full swing. If you’re feeling overwhelmed by all the social media “rules,” you are not alone, that’s why I’m sharing my simple approach to building a content strategy that actually works. I’m breaking down my signature 4H Method framework (Heard, Helpful, Humor, and Happenings) so you can trade rigid content buckets for posts that always connect and resonate, so you can grow your business whether you’re posting once a week or three times a day. I’ll also discuss how to pick a posting rhythm that feels good for you, and be sure to stick around for some of my favorite hooks and ideas to get you started!

In this episode we’ll be covering:

• Dtiching the content creation overwhelm during the busy holiday season.
• Feeling stuck with content marketing buckets and rigid notions of when and how often to post.
• Tips for picking a posting rhythm that fits your lifestyle and goals.
• Creating content that evokes feeling, resonates and connects, leading to followers, authority, and conversions.
• How using any of the 4H’s can be nurturing and engaging.
• Examples of viral hooks and relatable content ideas to boost audience connection.

Featured content in this episode:

• Webinar: 4H Method Fix
• Dear Algorithm
• The hook that’s blowing up peoples accounts right now
• Birthday
• Scorpio Season
• Back with your long distance friend!

Recommended episodes:

• Episode 049: Relatable Humor That Says “They Get Me!”
• Episode 067: The Importance of Belonging on Social Media
• Episode 075: Here’s What I Would Post for You on Instagram This Week
• Episode 086: Give Your Social Media Content a Holiday Twist

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Let’s talk about real strategies for getting new Instagram followers, especially as social media has evolved and people have become a lot more selective when it comes to hitting that follow button. I’m breaking down what actually makes someone want to follow you, including how to optimize your bio, pinned posts, and stories to create a magnetic profile, and why trial reels are still one of the best tools for attracting fresh eyes, even if they don’t go viral.

In this episode we’ll be covering:

• How to think like a user, what makes you hit follow on an account?
• The strategy I use for trial reels that consistently brings in new followers to my account.
• Why is Instagram really giving those warning messages and should you be worried?
• How to prevent a trial reel from sharing to your account.
• Creating an irresistible Instagram profile with an optimized account bio, purposeful pinned posts, and daily engaging stories.

Don’t have access to Trial Reels yet? Try this hack and let us know if it works for you!

​​Step 1: Go to this URL on your phone (https://creators.instagram.com/blog/instagram-trial-reels?locale=en_GB)

Step 2: Click the ‘Create Reel’ button

Step 3: This will open IG to upload or create a video. Press next, make any edits, etc., then press next again to fill out the caption etc. You should see a toggle to select “Trial Reel” (This is a trial reel and will only be shown to non-followers at first.) Post when you’re ready!

Step 4: Repeat the process and upload as many as you want. After a while the feature will just be on your account.

Additional step: if you ever lose the feature after you had it, just repeat the step-by-step and you’ll get access to it again.

Recommended episodes:

• Episode 019: Convert Viewers to Followers with the “That’s Me” Reel
• Episode 020: SEO Strategies to Optimize Your Instagram Content
• Episode 040: Build More Connections with Everyday Moments
• Episode 050: Stories Work! Here’s how to make them work for YOU
• Episode 071: Start a New Instagram Account From Scratch (or Refresh Your Current One)
• Episode 073: Staying Top of Mind with Instagram Stories

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Ready or not, the holiday season is here! Let’s dive into holiday content ideas that will spark your creativity, no matter what your niche may be. From trending buzzwords to repurposing your best-performing posts with a seasonal twist, I’ll walk you through tons of actionable hooks, scenarios, and brand-specific concepts to help your content stand out this time of year. Whether you’re in real estate, food, home interiors, writing, or even a lawyer or pediatrician, I’ve got strategies that you can use too. This season can feel chaotic and stressful, but I want it to be fun!

In this episode we’ll be covering:

• How to train your Instagram algorithm for holiday sales and trending topics discovery.
• Three strategies for viral holiday reels: scenarios, buzzwords, and relatable identifiers.
• Ideas and examples for home decor, food, real estate, and authors to maximize holiday engagement.
• Tips for updating previous posts with a seasonal twist for winter, Christmas, Hanukkah and beyond..
• Local marketing suggestions: spotlighting holiday events, markets, and must-visit spots in your city.

Featured content in this episode:

• Interiorjems: Ralph Lauren Christmas decor you haven’t seen
• Beyond_gray: Decorate your stair railing like a pro
• Beyond_gray: How do you hang your window wreaths?
• Lifebyleanna: Above sink garland hack
• Life_of_glow: How do you get your dried citrus so perfect?
• Miriamobrien_: Ralph Lauren inspired Christmas on Amazon
• Drinkswithdanica: Your new favorite holiday cocktail
• Simplyeverydayliving: Christmas Shirley Temple
• Leahsguides: Books that make you feel like you're in a Hallmark movie
• Xchristmas365x: Christmas breakfast ideas
• Jingle.all.year: Ultimate Christmas movie calendar
• Emilywelchstyle: Soon life will feel like an early 2000’s Holiday rom-com
• Lindsforthegirls: Perfect Christmas fleece
• Cozycornerkai: How we’re surviving darker days
• Lex_nicoleta: Gifts for the coolest girl you know
• Leannebarlow: Picky girl christmas
• Katiegeorges: Gifts people actually want under $25
• Krystaldunn_: Girls craft night

Recommended episodes:

• Episode 057: Repurpose Your Content for More Impact with Less Effort
• Episode 067: The Importance of Belonging on Soc

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This episode is all about helping you think like a marketer, not just in theory, but in a way that’s practical and approachable. I’m breaking down how to connect deeply with your audience by moving beyond those generic identifiers and tapping into real-life scenarios, emotions, and storytelling that makes your content truly resonate. We’ll discuss the psychology behind great content, learn how to speak directly to your audience’s lived experiences, and you’ll leave with a quick win you can put into action this week. Whether you’re selling a product, a service, or simply trying to grow your presence on social media, the goal is to build genuine connection, community, and belonging through every piece of content you share.

In this episode we’ll be covering:

• How to think like a marketer by knowing and understanding your audience almost as well as you know yourself.
• Practical tips for creating relatable content that focuses on real-life moments and scenarios that can be used in any industry.
• The why behind specific identifiers vs generic labels like “busy mom” or “small business owner”
• The key reasons people choose to follow and buy: connection, community, and belonging, and making sure they are in any content you create.

Featured content in this episode:

• Masseya: Home cooked meal for your kids

Recommended episodes:

• Episode 042: Your Simple B-Roll Can Become Easy Reels That Actually Convert
• Episode 067: The Importance of Belonging on Social Media
• Episode 076: Create Content That Makes Them Want to Keeping Coming Back
• Episode 080: A Crash Course in Social Media Marketing

Send a message!

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How do we get the algorithm to be your hype man? You make it easy for the algorithm to know exactly who to show your content to. I’m breaking down how the algorithm actually works and sharing practical tips so you can train it to be your ultimate hype man. We’ll talk about how Instagram’s shift toward interest-based content is shaping what you see in your feed, why keywords and identifiers are more powerful now than ever, and how using strategic hooks, hashtags, and local references can get your posts seen by the audience who really wants them. With a few simple tweaks, you’ll be equipped to make the algorithm work for you.

In this episode we’ll be covering:

• Understanding the Instagram algorithm shift from relationship-based to interest-based content delivery.
• How to train the Instagram algorithm to become your personal hype man, getting your content in front of more right fit people.
• Using identifiers and keywords to find and connect with your ideal audience.
• Leveraging SEO strategies (keywords, hashtags) to help Instagram categorize and serve your content.
• Real-time examples showing how Instagram algorithm recommendations reflect user behavior and interests.

Featured content in this episode:

• Nataliembode: Fall wardrobe upgrades
• Inourhouseandhom: One sentence response
• Saraparkerdesign: Your interior design style
• Shannonmckinstrie: The thing people won’t tell you

Recommended episodes:

• Episode 064: POV: They’re hitting follow… Immediately.
• Episode 067: The Importance of Belonging on Social Media
• Episode 069: Why Slow Summer Vibes and 90’s Nostalgia are Stopping the Scroll This Summer
• Episode 081: Your Next Powerful Piece of Content is Already on Your Phone

Send a message!

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Grab your notebook because today we’re talking about nailing your messaging with the REP hook formula. I just spent some time in Indy with our mastermind and I’ve brought back some seriously powerful insights for you. In this episode, we’re getting into what makes content really click, and how nailing your messaging and understanding psychological triggers can transform your posts, reel in new followers, and boost your sales (like one mastermind participant who gained 600 followers and $500 in sales in less than 24 hours!). If you’re stuck on what to say in your hooks, feeling lost when it comes to filling in those blanks, or just frustrated that your Instagram isn’t delivering results, you’re going to hear proven strategies and prompts that are working right now.

In this episode we’ll be covering:

• A breakdown of my REP Hook Formula: relatable, expertise, and personal connection and how to apply each part to your own content.
• The importance of using relatable recognition and identity marketing when creating content and why words matter in your script, copy, and captions.
• Positioning yourself as a trusted source of insider knowledge, sharing your expertise as a job title or personal experiences.
• Highlighting the curiosity gap with personal words (like I, my, we, us) making hooks more personal to foster authority and relatability.
• Actionable hook prompts and how to personalize them (even if you feel stuck!) using specific, situational language to increase relevance and stakes.

Featured content in this episode:

• Shannonmckinstrie: Steal my proven hooks

Recommended episodes:

• Episode 060: Nail Your Short Form Videos with This Simple Formula
• Episode 061: Use The Relatable Expert Hook to Create Your Next Helpful Reel
• Episode 067: The Importance of Belonging on Social Media
• Episode 076: Create Content That Makes Them Want to Keeping Coming Back
• Episode 077: Simple B-Roll and Strong Hooks for Low-Effort, High-Impact Instagram Content

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Creating your own signature series should not feel overwhelming, and if it does I’m here to change your mind because it is absolutely doable for you. In this episode, I’m breaking down how to create binge-worthy, repeatable content that's not only uniquely you, but also fits naturally into your business and life. I’m sharing tons of real-life examples and clever series ideas from all kinds of creators to inspire your own irresistible content, because we want your audience to seek you out, even if the algorithm isn’t cooperating.

In this episode we’ll be covering:

• How to create bingeable, return-worthy Instagram content your audience looks forward to every week.
• Simple, repeatable ideas for launching a content series that actually fits your brand.
• Tips for incorporating your personal journey or business process into a signature series.
• Real examples of successful series for artists, food bloggers, designers, and brick-and-mortars.
• Creative prompts and hooks for building a series that attracts your target audience and increases visibility.

Featured content in this episode:

• Vnessali: Day one of trying a new hobby to recover from burnout
• Ella_mobbs_art: Revealing my art until it reaches my audience
• Zarasmixtapes: Albums every music lover should listen to
• Orenmeetsworld: Are you buying the product or are your buying the brand
• Ingrid.j.j: If you’re naturally attracted to these types of men
• Eatingwellish: Great American Restaurants
• Littlejoycoffee: Day one of trying new drinks for our fall menu
• Calebulf: Little luxuries: $500 Smart Lamp
• Jenneatsgoood: 10 Days of fall dinner

Recommended episodes:

• Episode 069: Why Slow Summer Vibes and 90’s Nostalgia are Stopping the Scroll This Summer
• Episode 074: How to Humanize Your Account When You Feel Stuck in Business Mode
• Episode 076: Create Content That Makes Them Want to Keeping Coming Back
• Episode 078: Your Winning Content Strategy is Hiding in Plain Sight
• Episode 081: Your Next Powerful Piece of Content is Already on Your Phone

Send a message!

If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)

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Love this conversation? Make sure to follow and subscribe so you never miss an episode.

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