Do you feel anxious about being visible online? If you do, you're not alone. However, potential clients find photos and videos a helpful way to relate to therapists and lack of visibility may be hampering your marketing efforts. So this episode delves into how you can feel more comfortable with being on camera and how embracing your authentic self can help you connect with clients.

In today's episode:

• how perfectionism and imposter syndrome can hold you back but how making mistakes can actually inspire others and create connection
• why focusing on the message is more important than your appearance
• what the "Spotlight Effect" is and how it can help you feel more comfortable
• why self-consciousness isn't a bad thing

Chapters

00:00 Introduction: Fear of Being Seen

01:09 The Importance of Visual Content

04:54 Self-Consciousness: A Social Skill

07:30 Shifting Focus from Appearance to Value

08:30 Embracing Imperfections

13:20 Self-Compassion and Being Authentic

15:12 Closing Remarks

Keywords

camera shyness, anxiety, therapists, online presence, trust, perfectionism, imposter syndrome, self-compassion, authenticity

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

In this episode, Josephine shares her personal journey from being a social media novice to having a thriving online presence. She offers practical advice and encouragement for counsellors looking to overcome their fears and effectively use social media to attract clients.

In today's episode:

• Josephine's Transformation: From a stagnant Facebook business page to an active community with thousands of followers and an award-nominated podcast.
• Overcoming Fear: Addressing the common fears therapists have about being judged by peers, ethical dilemmas, self-disclosure, and making mistakes on social media.
• Ethical Marketing: How to ethically market your private practice on social media while maintaining professional boundaries.
• Imposter Syndrome: Combatting feelings of inadequacy by recognising your unique expertise gained through training and experience in therapy.
• Learning from Mistakes: Embracing errors as part of the learning process and knowing that your audience is forgiving.
• Public vs. Private Self: Balancing public-facing content with personal privacy, remembering you're more than just your online persona.
• Facebook Live as a Tool
• Content Ideas for August: Leveraging events like the Olympics closing ceremony; discussing A-level/GCSE results time stress; Happiness Happens Month themes and Romance Awareness Month

Chapters

00:00 Introduction and Personal Story

02:09 Overcoming Fears and Concerns About Posting on Social Media

03:33 Ethical Marketing and Building Trust with Potential Clients

05:01 Recognising Your Value and Overcoming Imposter Syndrome

07:23 Ideas for Social Media Posts in August

Keywords

social media, private practice, attracting clients, fear of judgment, ethical marketing, imposter syndrome, knowledge and skills, social media posts, Happiness Happens Month, Romance Month

Live Feed Challenge

Join the waitlist for the Live Feed Challenge HERE

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Emma Radway-Bright shares her journey of starting and growing her private practice. Emma specialises in working with women who have experienced gendered violence, carers of people with long-term conditions, and individuals who have had a baby that wasn't delivered to term.

In today's episode:

• Emma's work with therapist Babette Rothschild
• How Emma got started in private practice and bagged herself a free room
• Her "pay it forward" scheme that enables her to offer free counselling while still getting paid
• How an unexpected fire prepared her and her clients for lockdown
• How Emma used her coffee habit to create connections and referrals from the local community
• What's helped Emma attract clients through Instagram
• How Emma manages her diary and the importance of self-care
• Her discovery of tapping (Emotional Freedom Technique) and how it has become a valuable tool in her therapy sessions.
• Her journey into life coaching and the importance of having a clear business plan and utilising visual tools for planning and goal-setting.

Keywords

private practice, therapy, online therapy, business, marketing, mentoring, trauma, gendered violence, long-term conditions, miscarriage, abortion, supervision, burnout, self-care, private practice, relationships, marketing, referrals, social media, tapping, Emotional Freedom Technique, life coaching, business plan, visual tools, goal-setting

Chapters

00:00 Introduction and Setting Clear Goals

01:10 Emma's Private Therapy Practice and Specialisations

25:09 Building Relationships and Attracting Clients

27:20 Utilising Social Media for Engagement

36:33 The Power of Tapping (Emotional Freedom Technique)

37:59 Expanding into Life Coaching

44:10 The Importance of a Clear Business Plan

Emma's professional and personal focus is self care and she runs a monthly experiential group that’s focussed on Self Care for Helpers providing insight, support and tools to help therapists take better care of themselves. You can find out more HERE

For Josephine's Fee Calculator, click HERE

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website:

How do potential clients conduct their search for a counsellor when they're looking through a directory such as Psychology Today or Counselling Directory? And how can counsellors and psychotherapists optimise their profiles to appeal to different types of search behaviour?

In this episode:

• How different types of search behaviour can influence choice of therapist
• How counsellors can improve the likelihood of being noticed
• What type of content to include to appeal to different types of people
• How to structure content to reach more potential clients

Chapters

00:00 Understanding Client Search Behaviour

03:33 Different Client Behaviours

05:55 Writing for "Idle Scrollers"

07:21 Attracting Clients with Clear Communication

09:13 Helping Emotional Searchers

11:31 Putting Yourself in the Shoes of Potential Clients

Keywords

directory profiles, therapist search behaviour, optimising profiles, attracting clients, clear communication

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

How do you find the self-belief to keep going in your private practice marketing when it doesn't seem to be working? And how can you find the courage to continue to try and reach clients?

In this episode:

• How reflecting on your past helps you to find the inner strength to cope with present difficulties
• An exercise to explore past strategies for overcoming challenges so that you can apply them now
• Identifying your motivation and goals - so you can maintain your determination
• The importance for self-compassion of acknowledging feelings around setbacks
• The role of community in supporting your resilience
• How to reframe the difficulties you're experiencing as a normal part of private practice development

Chapters

00:00 Introduction: The Challenges of Developing a Counseling Practice

02:06 The Importance of Counseling and Making a Difference

03:04 Drawing on Resilience: Overcoming Challenges

05:00 Accessing Resilience: Reflection and Self-Support

10:20 Maintaining Motivation: Goals and Values

11:45 Reframing Setbacks: Turning Challenges into Opportunities

13:41 Building Support Networks: Communities and Networks

14:10 Conclusion: Every Step Gets You Closer to Your Dream

Keywords

counselling, practice development, challenges, resilience, motivation, support

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Is it really worth bothering with social media or is it better to advertise on commercial directories? Listen to this episode to find out:

• the advantages of social media over traditional advertising methods
• how you can use your authentic self to connect with potential counselling clients
• how you can establish yourself as the counsellor for clients to turn to
• what to say in sales posts

Learn how to use the following social media dates.

July's themed posts:

• Bereaved Parents Month
• Alcohol Addiction Week
• UEFA Euro 2024
• Wimbledon
• Paris Olympics
• Pets Remembrance Day
• World Listening Day
• Samaritans Awareness Day

To join the Make Your Profile Work training in Therapy Growth Group, please click HERE

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

How can counsellors navigate their self-doubt and their inner critical voice as they deliver therapy? Hear from Joshua Fletcher, author of And how does that make you feel? in this wide ranging interview which discusses his motivation, his life as a therapist and author and the vital importance of authenticity.

In today's episode:

• Who's Daphne?
• Client confidentiality and the ethics of publishing a counselling book with case studies
• Therapist inner voices and mistakes in therapy
• Working with celebrities and the impact of client expectations on celebrity therapists
• How Josh grew his Instagram following
• How vulnerability and authenticity speaks to potential clients
• Josh's motivation following the death of his brother, Harry

You can find Josh on instagram @anxietyjosh and his book And how does that make you feel is published by Orion and is available in traditional and audio format.

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

How do you create effective profiles for directories such as Psychology Today, Counselling Directory or BACP Find a Therapist? This episode encourages counsellors and psychotherapists to think about what their clients need to hear in order to be able to choose them.

In today's episode:

• the power of a good profile and how it will help your private practice
• why talking about your modality doesn't help
• the importance of taking reading age into consideration
• avoiding technical language and industry jargon
• what frightens clients away
• qualifications versus connection and relatability
• understanding client search behaviour

Click HERE to learn more about Therapy Growth Group. The next Make Your Profile Work challenge takes place in June 2024.

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.