Episodios

  • 090: Musician to Plaintiff’s Attorney to Practice Advisor: A Journey to Find Professional and Personal Happiness with Nora Riva Bergman

    090: Musician to Plaintiff’s Attorney to Practice Advisor: A Journey to Find Professional and Personal Happiness with Nora Riva Bergman
    Jul 29 2024
    Have you ever wondered how a personal tragedy can reshape your entire career? On this episode of Great Practice, Great Life, special guest Nora Riva Bergman takes us through her extraordinary journey from a musician to a plaintiff's attorney and finally to a practice advisor at Atticus Incorporated. Nora opens up about a pivotal personal tragedy that caused her to reevaluate her career path and find her true calling. Gain unique insights into how she now helps lawyers achieve a harmonious balance between their professional and personal lives. Throughout this episode, we explore how Nora has impacted the legal community. From her early experiences in employment law, which she likens to “corporate family law,” to her tenure as the St. Petersburg Bar Association executive director, Nora's path has been anything but conventional. Learn the importance of building the right team, implementing effective systems, and balancing financial goals with personal well-being to succeed. Nora also shares her experiences as an author and the significance of maintaining a professional online presence in today's digital age. Lastly, discover Nora's practical strategies for effective time management and mindfulness. She talks about the power of small, consistent changes and how they can transform your practice and life. Nora's actionable tips are designed to enhance productivity and well-being, from blocking dedicated work time to creating a “to-don't” list. Plus, hear about her ambitious goal of circumventing the world on her Peloton bike, reflecting her broader philosophy of sustainable transformation. Join us for an episode packed with wisdom and actionable advice that will inspire and equip you to make meaningful changes in your life. In this episode, you will hear: Nora Riva Bergman's career transformation from musician to plaintiff's attorney to practice advisor at Atticus Incorporated How a personal tragedy led Nora to shift from litigation to mediation and teaching Nora’s insights into effective marketing, time management techniques, and impactful daily habits The importance of developing the right team, implementing effective systems, and balancing financial goals with personal well-being The critical role of maintaining a professional online presence to support client trust Benefits of mindfulness meditation and the power of small, consistent changes over time Lessons from Nora’s book “50 Lessons for Lawyers,” focusing on self-management, marketing, and building resilience Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. If there’s a topic you would like us to cover on an upcoming episode, please email us at steve.riley@atticusadvantage.com. Supporting Resources: Nora Riva Bergman: Practice Advisor & Attorney: atticusadvantage.com/our-team/nora-riva-bergman One-on-One Coaching: atticusadvantage.com/what-we-do/tailored-coaching/one-on-one-coaching Disc Assessment: atticusadvantage.com/disc-assessment Nora’s Author Page at Amazon.com: amzn.to/46eRT9I Author: 50 Lessons for Lawyers: Earn more. Stress less. Be awesome. www.amazon.com/50-Lessons-Lawyers-Stress-awesome/dp/0997263709 Author: 50 Lessons for Women Lawyers - From Women Lawyers: Career and Life Lessons From 50 Successful Women Lawyers: www.amazon.com/50-Lessons-Women-Lawyers-Successful/dp/0997263717 Author: 50 Lessons for Happy Lawyers: Boost Wellness. Build Resilience. Yes, you can! www.amazon.com/Lessons-Happy-Lawyers-Wellness-Resilience-ebook/dp/B09TPJGN3L Lean Thinking: www.lean.org/explore-lean/what-is-lean Cocoanut Grove fire: en.wikipedia.org/wiki/Cocoanut_Grove_fire Article: Study on Lawyer Impairment: The Prevalence of Substance Use and Other Mental Health Concerns Among American Attorneys: www.americanbar.org/groups/lawyer_assistance/research/colap_hazelden_lawyer_study Article: Stressed, Lonely, and Overcommitted: Predictors of Lawyer Suicide Risk: www.ncbi.nlm.nih.gov/pmc/articles/PMC9956925 Book: The How of Happiness: A New Approach to Getting the Life You Want: www.amazon.com/How-Happiness-Approach-Getting-Life/dp/0143114956 Book: Happiness at Work: Be Resilient, Motivated, and Successful - No Matter What: www.amazon.com/Happiness-Work-Resilient-Motivated-Successful/dp/0071664327 Book: Getting Things Done: www.amazon.com/Getting-Things-Done/dp/0143573195 Great Practice. Great Life.® by Atticus® – 085: Exercise: Is it a Waste of a Billable Hour? with Jonathan White: atticusadvantage.com/episode085 Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, ...
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    1 h y 3 m
  • 089: Practical Tips to Building a Client-Centric Culture with Daniel Struna

    089: Practical Tips to Building a Client-Centric Culture with Daniel Struna
    Jul 22 2024
    Transform your law firm's client experience and watch your success soar! On this episode of Great Practice, Great Life, we unpack the secrets to creating a client-centric law firm with expert insights from Steve’s good friend and top practice advisor, Daniel Struna. You'll discover the importance of trust and cultural alignment within your team and how valuing your team members can lead to genuine care and empathy for clients. We also share practical tips and the three critical C's—Communication, Clarity, and Consistency—essential for this transformation. Plus, we introduce a powerful, actionable question you can implement immediately to start making a tangible difference in your practice. Shift your firm's focus from the lawyers to the clients and see the remarkable impact it can have. We delve into understanding the client's perspective and enhancing their journey from initial contact to resolution. Learn how improved processes can significantly impact client experience and retention. You'll hear about engaging the entire team in continuous improvement and setting actionable goals that make clients feel like the heroes of their own stories. These strategies boost client satisfaction and provide a competitive edge in the marketplace. Steve and Daniel also cover innovative communication strategies and the crucial role of direct client feedback. Turning constructive criticism into growth opportunities is a hallmark of a client-centric culture, and we highlight how to avoid common pitfalls. Listen as we discuss the relationship between client experience and pricing, showing how a premium, client-focused approach can lead to higher satisfaction and financial success. And don't miss our special mention of attorney Kent Burke, who is leveraging AI to complement his client-focused approach. This episode is packed with insights to help you transform your practice and achieve professional and personal fulfillment. In this episode, you will hear: The importance of trust and cultural alignment within the team for genuine client care The three critical C's—Communication, Clarity, and Consistency Understanding and enhancing the client's journey from initial contact to resolution Engaging the entire team in continuous improvement and setting actionable goals Innovative communication strategies and the role of direct client feedback The relationship between client experience and pricing, showcasing a premium, client-focused approach for higher satisfaction and financial success Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. If there’s a topic you would like us to cover on an upcoming episode, please email us at steve.riley@atticusadvantage.com. Supporting Resources: Daniel Struna: Practice Advisor & Attorney: atticusadvantage.com/our-team/daniel-struna One-on-One Coaching: atticusadvantage.com/what-we-do/tailored-coaching/one-on-one-coaching The Path to a Great Practice & Great Life: atticusadvantage.mykajabi.com/the-path-to-a-great-practice-and-great-life-workshop-landing Grow Your Law Practice With AI: atticusadvantage.mykajabi.com/the-power-of-AI-workshop Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results: www.amazon.com/Hug-Your-Customers-Personalize-Astounding/dp/1401300340 Great Practice. Great Life.® by Atticus® – 062: Is Gratitude a Growth Strategy? with Daniel Struna: atticusadvantage.com/episode062 Great Practice. Great Life. by Atticus – 078: Build a Better Law Firm Team: Save Time & Money with Steve’s Lessons: A Podcast Takeover with Daniel Struna: atticusadvantage.com/episode078 Great Practice. Great Life. by Atticus – 087: How Personalized Coaching for Attorney Matthew Kaufman Worked in 12 Months featuring Matt and his coach, Daniel Struna: atticusadvantage.com/episode087 Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
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    1 h
  • 088: 4 Levels of Team Empowerment with Patti Paz

    088: 4 Levels of Team Empowerment with Patti Paz
    Jul 15 2024
    Empowering and growing your team is a cornerstone of building a successful law practice, yet many attorneys overlook it. On this episode of Great Practice, Great Life, we explore how to transition from delegating tasks to enabling your team members to make strategic decisions and think critically. Steve welcomes Patti Paz, a seasoned paralegal and team leader, who shares her expertise on the four stages of empowerment from the Atticus curriculum. Patti provides actionable steps to enhance your team's effectiveness and confidence. We also discuss Patti's journey from a paralegal in an estate planning practice to a team leader despite initial resistance and skepticism. Patti reveals the differences between an office manager and a team leader, emphasizing the strategic leadership and empowerment the latter role requires. With insights from the Team Leader Certification Program she co-created, Patti offers new team leaders the tools and strategies they need to succeed, sharing lessons from her experiences and common mistakes lawyers make in treating their team members. Steve and Patti outline the four levels of empowerment and trust within a team structure, detailing how attorneys can accelerate their team's development through dedicated training and structured time management. By exploring each stage—from gathering facts to achieving a self-managing team—we highlight the lawyer's evolving role in managing a team and ultimately managing managers. Finally, Steve and Patti focus on maintaining a united leadership front, the value of the Team Leader Program, and appreciation for Patti's exceptional coaching skills and contributions to the Atticus community. Discover how to invest in your team's growth and create a thriving, empowered law practice. Sign up for the Team Leader Certification Program and enter the code TLC500 for a discount. In this episode, you will hear: The importance of empowering and growing your legal team for practice transformationTransitioning from task delegation to strategic decision-makingAn overview of the four stages of empowerment from the Atticus curriculumDistinguishing between an office manager and a strategic team leaderPatti Paz's journey from skepticism to leadership in law practicesSome practical steps for enhancing team effectiveness and confidenceThe key role of dedicated training and structured time managementBenefits of the Team Leader Program and its impact on law firmsCommon mistakes lawyers make that disempower their teamsEmpowerment levels: From task training to self-managing unitsStrategies for attorneys to evolve from managing tasks to managing managers Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. If there’s a topic you would like us to cover on an upcoming episode, please email us at steve.riley@atticusadvantage.com. Supporting Resources: Patti Paz: Practice Advisor, Paralegal and Certified Team Leader: atticusadvantage.com/our-team/patti-paz Team Leader Certification: atticusadvantage.com/what-we-do/team-leader-certification Get $500 off your Team Leader Certification Program! Use promo code: TLC500 Guidelines for Levels of Trust and Empowerment Diagram: atticusadvantage.com/wp-content/uploads/2024/07/guidelines-for-levels-of-trust-and-empowerment.pdf 010: Is it Possible for Non-Lawyers to do Initial Meetings? with Patti Paz: atticusadvantage.com/episode010 019: What is a Team Leader? Do I Need One? with Patti Paz: atticusadvantage.com/episode019 Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
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    43 m
  • 087: How Personalized Coaching for Attorney Matthew Kaufman Worked in 12 Months Featuring Matt and His Coach, Daniel Struna

    087: How Personalized Coaching for Attorney Matthew Kaufman Worked in 12 Months Featuring Matt and His Coach, Daniel Struna
    Jul 8 2024
    What if the keys to transforming your legal practice were right at your fingertips but hidden behind mental barriers and poor management skills? On this episode of Great Practice, Great Life, join Steve as he sits down with Matthew Kaufman, an employment lawyer from Thousand Oaks, California, who shares his journey with Atticus Coaching. Matthew reveals how early financial success masked underlying business issues that came to light during the pandemic. With the help of his coach, Daniel Struna, Matthew dismantled these obstacles and emerged with improved business acumen, better staff management, and a renewed vision for his practice. Accountability, team check-ins, and efficient client intake systems are more than business jargon—they're the foundation for a thriving law firm. We discuss practical tips for hiring the right staff, leveraging common sense in problem-solving, and balancing work with personal life. You'll learn how simple, actionable ideas can create significant improvements and why persistence is key to building a successful practice. From time management tools to the power of delegation, we explore strategic growth concepts that can elevate any legal practice. Discover the benefits of the time map and value-of-time worksheet, and hear personal reflections on the challenges and rewards of maintaining a positive work culture. Matthew's heartfelt gratitude for Atticus Coaching and his inspiring stories remind us that professional success is achievable through persistence, gratitude, and the willingness to break down mental barriers. In this episode, you will hear: The impact of Atticus Coaching on Matthew Kaufman's employment law practiceOvercoming staff management challenges and improving business skills with the help of coach Daniel StrunaThe importance of accountability, strategic planning, and common sense in solving business problemsTips for hiring the right staff and fostering a positive office cultureEssential tools like time maps and value-of-time worksheets for effective time managementPersonal and professional growth strategies, including delegation and maintaining a positive mindsetAchieving success through persistence, application of knowledge, and strategic guidance Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. If there’s a topic you would like us to cover on an upcoming episode, please email us at steve.riley@atticusadvantage.com. Supporting Resources: Danial Struna: Certified Practice Advisor & Attorney: atticusadvantage.com/our-team/daniel-struna One-On-One Coaching: atticusadvantage.com/what-we-do/tailored-coaching/one-on-one-coaching Disc Assessment: atticusadvantage.com/disc-assessment My Great Life® Planner: atticusadvantage.com/product/my-great-life-planner The Summit: nsslfc.com The Kaufman Law Firm: harriskaufman.com Matthew Kaufman Bio: harriskaufman.com/matthew-a-kaufman.shtml Daniel Struna’s previous episodes: Great Practice. Great Life.® by Atticus® – 078: Build a Better Law Firm Team: Save Time & Money with Steve’s Lessons: A Podcast Takeover with Daniel Struna atticusadvantage.com/episode078 Great Practice. Great Life.® by Atticus® – 062: Is Gratitude a Growth Strategy? with Daniel Struna atticusadvantage.com/episode062 Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
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    1 h y 5 m
  • 086: How to Win with Juries and with Your Family featuring Sean Lyons

    086: How to Win with Juries and with Your Family featuring Sean Lyons
    Jul 1 2024
    Sean Lyons, one of Texas's top trial attorneys, joins Steve to share his remarkable path into law, shaped by his father’s legacy as a civil rights activist. On this episode of Great Practice, Great Life, Sean opens up about his crusade against bullies and large corporations, highlighting the emotional and financial balancing act of running a legal practice. His insights into case selection and professional discipline offer lessons for avoiding burnout and staying true to one's passion for justice. Steve and Sean’s conversation takes a deeper dive into the specialized nature of Sean's practice. They discuss the “expert's expert” model that focuses on referrals from other attorneys and the selective intake of high-stakes cases. Sean explains the intricate steps of case preparation and the importance of maintaining a sterling reputation in the legal field. He also underscores the rigorous demands of facing formidable defense teams and the criticality of thorough case evaluation. Finally, Sean illuminates the crucial balance between work, family, and self-care in a high-pressure career. He shares personal strategies for emotional resilience, scheduling family time, and making data-driven decisions. From effective time management techniques to building a values-driven law practice, Sean’s advice guides aspiring and seasoned lawyers striving to excel while maintaining a fulfilling personal life. Join us for this conversation with a legal luminary dedicated to professional excellence and personal authenticity. In this episode, you will hear: Sean Lyons' journey into law that was influenced by his civil rights activist father Balancing emotional drive and financial realities in a legal practice Strategies for maintaining professional discipline and avoiding burnout The “expert's expert” model and selective case intake The importance of thorough case evaluation and preparation Techniques for balancing work, family, and self-care Lessons on strategic self-care, performance optimization, and effective business management in a legal career Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. If there’s a topic you would like us to cover on an upcoming episode, please email us at steve.riley@atticusadvantage.com. Supporting Resources: Dominate Your Market®: atticusadvantage.com/what-we-do/dominate-your-market The Path to a Great Practice & Great Life: atticusadvantage.mykajabi.com/the-path-to-a-great-practice-and-great-life-workshop-landing Get $500 off your registration to The Path to a Great Practice & Great Life workshop! Use promo code: Podcast500 The Daily Focuser: atticusinc.box.com/s/mgjgsb7c0w1vlu5f8h67mzd975faupqw Weekly Cash-Flow Focuser: atticusadvantage.com/wp-content/uploads/2022/06/Weekly-Cash-Flow-Focuser-PDF.pdf The Effective Executive: The Definitive Guide to Getting the Right Things Done by Peter F. Drucker: a.co/d/0cLgO9nd Hire Slow. Fire Fast: A Lawyer’s Guide to Building a High Performance Team by Mark Powers & Shawn McNalis: atticusadvantage.com/product/hire-slow-fire-fast Lyons & Lyons: lyonsandlyons.com Sean Lyons Bio: lyonsandlyons.com/our-practice/our-attorneys/sean-michael-lyons Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
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    1 h y 2 m
  • 085: Exercise: Is it a Waste of a Billable Hour? with Jonathan White

    085: Exercise: Is it a Waste of a Billable Hour? with Jonathan White
    Jun 24 2024
    When Jonathan White, a Massachusetts-based estate planning attorney and former college hockey player, felt the pressure of his expanding practice and the pandemic’s toll on his well-being, he returned to a familiar ally: exercise. On this episode of Great Practice, Great Life, Steve and Jonathan’s conversation dives into Jonathan’s path from grappling with the anxiety of hiring his first employee to re-embracing fitness routines that brought balance back into his life. We unearth the moments where he chose health over more billable hours, demonstrating that prioritizing personal well-being is necessary for sustained professional success. Steve recounts his fitness odyssey that began during the lockdowns of COVID-19, transforming an overloaded work schedule into a 209-week streak of Peloton workouts. Jonathan and Steve dissect the trade-offs between potential billable hours and physical and mental health benefits. We connect the dots between smaller fitness goals and bigger professional achievements, outlining how mental fortitude developed through exercise can positively ripple through every aspect of life. Jonathan’s anecdotes underscore how structured exercise routines influenced significant business decisions, like shedding less rewarding parts of his practice to focus on what matters. We wrap up the conversation by exploring the broader implications of exercise in combating depression and anxiety, the power of gratitude journaling, and the essential role of setting and achieving big goals. Join us for an episode that reveals how integrating physical fitness can elevate your professional and personal life. In this episode, you will hear: Jonathan White's path from college hockey player to estate planning attorney The impact of COVID-19 on Jonathan's well-being The role of exercise in regaining balance How structured exercise routines influenced significant business decisions The trade-offs between billable hours and the benefits of physical and mental health The correlation between physical fitness and professional success, including increased income and improved decision-making Some practical tips on goal setting, consistency in exercise, and leveraging physical fitness for personal and professional growth The broader implications of exercise on combating depression, anxiety, and maintaining long-term mental health Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. If there’s a topic you would like us to cover on an upcoming episode, please email us at steve.riley@atticusadvantage.com. Supporting Resources: Practice Growth Program®: atticusadvantage.com/what-we-do/coaching-growth-programs/pgp Dominate Your Market®: atticusadvantage.com/what-we-do/dominate-your-market The Path to a Great Practice & Great Life: atticusadvantage.mykajabi.com/the-path-to-a-great-practice-and-great-life-workshop-landing?_gl=1*ri47aj*_gcl_au*NjU1OTUyOTI2LjE3MTQwNjA2MTM.*_ga*MTg2MTUyMzY5NS4xNjY2MDIxMDMz*_ga_QWWLP5WT2C*MTcxODM5NTUzOC4zMzAuMS4xNzE4Mzk1NTQyLjU2LjAuMA My Great Life™ Planner: atticusadvantage.com/product/my-great-life-planner Great Practice. Great Life.® by Atticus® – 048: Overcoming the Challenges of Making Your First Hire with Victor Medina and Johnathan White: atticusadvantage.com/episode048 Jordan & White, LLC: jordanwhitellc.com The Five Minute Journal: a.co/d/0hzRmu6 Effect of Exercise for Depression: Systematic Review and Network Meta-Analysis of Randomized Controlled Trials: www.bmj.com/content/384/bmj-2023-075847 Is Exercise More Effective than Medication for Depression and Anxiety: www.medicalnewstoday.com/articles/is-exercise-more-effective-than-medication-for-depression-and-anxiety Effectiveness of Physical Exercise in the Treatment of Depression in Older Adults as an Alternative to Antidepressant Drugs in Primary Care: bmcpsychiatry.biomedcentral.com/articles/10.1186/s12888-018-1982-6 Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
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    1 h y 3 m
  • 084: Intentional Growth in Plaintiff’s Law: The Great Practice, Great Life Journey of Robert Hoover

    084: Intentional Growth in Plaintiff’s Law: The Great Practice, Great Life Journey of Robert Hoover
    Jun 17 2024
    What does changing from an unfocused college student into a successful trial lawyer specializing in traumatic brain injury cases take? On this episode of Great Practice, Great Life, Steve explores Robert Hoover’s remarkable story, shaped by family influences and early experiences with prominent trial lawyers. Bob shares the pivotal moments that made him a leading figure in his field, illustrating the importance of intentionality in balancing professional and personal growth. Bob's career path wasn't always smooth. Bob faced numerous obstacles, from a return to his family firm in 1999 to professional and personal struggles in Aspen. Despite those challenges, his story is about resilience and finding your true calling. By 2013, with the help of a career counselor, he discovered his passion as a plaintiff's lawyer. We discuss how a supportive environment and modern management practices enabled Bob to rebuild his career, eventually leading his firm through a digital transformation during the COVID-19 pandemic. Bob offers advice on effective marketing, networking, and maintaining work-life balance. Steve and Bob delve into the practicalities of modernizing a law firm, including implementing case management systems and optimizing workload to avoid burnout. Bob’s advice encourages young lawyers to trust their instincts and focus on their strengths. It offers a roadmap to a fulfilling career while sidestepping unnecessary detours. In this episode, you will hear: Robert Hoover’s path from an unfocused student to a leading trial lawyer specializing in traumatic brain injury (TBI) cases Pivotal moments and influences that shaped Bob's career Bob's challenging career transitions and finding fulfillment as a plaintiff's lawyer The modernization efforts Bob implemented in his firm to enhance efficiency during the COVID-19 pandemic Practical marketing strategies for lawyers, emphasizing intentional networking and building robust referral sources Maintaining work-life balance and avoiding burnout through effective workload management and personal well-being strategies Bob's advice for young lawyers, encouraging them to trust their instincts, pursue their passions, and build a career aligned with their calling Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. If there’s a topic you would like us to cover on an upcoming episode, please email us at steve.riley@atticusadvantage.com. Supporting Resources: Group Coaching Programs: atticusadvantage.com/what-we-do/coaching-growth-programs Rainmakers®: atticusadvantage.com/what-we-do/atticus-rainmakers Practice Growth Program®: atticusadvantage.com/what-we-do/coaching-growth-programs/pgp Great Practice. Great Life.® by Atticus® – 061: The Secrets to Becoming an 8 Figure Attorney with Craig Goldenfarb: atticusadvantage.com/episode061 Hire Slow. Fire Fast: A Lawyer’s Guide to Building a High Performance Team by Mark Powers & Shawn McNalis: atticusadvantage.com/product/hire-slow-fire-fast Mindset: The New Psychology of Success by Carol S. Dweck, Ph.D.: a.co/d/eEiLCy0 Sloat, Nicholson, & Hoover, P.C.: www.sloatlaw.com Email: robert@sloatlaw.com Phone: 303-447-1144 Robert S. Hoover Bio: www.sloatlaw.com/blog/staff/robert-s-hoover Robert S. Hoover: LinkedIn Profile: www.linkedin.com/in/robertshoover Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
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    55 m
  • 083: Content Marketing for Lawyers with Robert Rose

    083: Content Marketing for Lawyers with Robert Rose
    Jun 10 2024

    Can lawyers turn their storytelling skills into a marketing powerhouse without feeling sales-y?

    In today's episode of Great Practice, Great Life, we reveal the secrets of content marketing tailored for small and solo law firms with Robert Rose, a global authority on content marketing. Join us as Robert and Steve Riley share how legal professionals can attract clients through engaging, valuable content that builds trust and bypasses the discomfort of traditional sales tactics.

    We explore the principles of content marketing and its role in professions where trust is paramount. Learn how educational, inspiring, and entertaining content can position lawyers, doctors, and accountants as trustworthy experts. We'll discuss innovative strategies, such as hosting educational events and utilizing blogs and newsletters, to scale trust and extend your reach, ultimately converting potential clients into loyal advocates for your practice.

    As we wrap up, Steve and Robert share their enthusiasm for the upcoming 2024 Summit, where Robert will further dissect effective content strategies. We outline inspiring examples, including the story of “Jack the Roofing Guy,” to illustrate how content marketing can drive business growth.

    Get ready to revolutionize your practice by building a broader and deeper pipeline of potential clients.

    In this episode, you will hear:

    • Content marketing as a growth strategy for law practices
    • Building trust through storytelling
    • The role of educational and engaging content in attracting and retaining clients for legal professionals
    • Strategies for lawyers to expand their reach, including hosting educational events and utilizing newsletters and blogs
    • Audience building for lawyers through valuable content offerings
    • The story of “Jack the Roofing Guy” and his approach to client engagement through weather forecasting
    • Anticipation for the 2024 Summit, where Robert Rose will delve into content strategies for legal practices
    • How lawyers can leverage their communication skills for effective content marketing

    Follow and Review:

    We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

    If there’s a topic you would like us to cover on an upcoming episode, please email us at steve.riley@atticusadvantage.com.

    Supporting Resources:

    The Summit: nsslfc.com

    Great Practice. Great Life.® by Atticus® – 029: Just Because Every Other Lawyer is Doing it, Doesn't Mean You Should with Robert Rose: atticusadvantage.com/episode029

    Content Marketing Strategy: Harness the Power of Your Brand’s Voice by Robert Rose: a.co/d/csuZ3Yb

    Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit: by Joe Pulizzi & Robert Rose: a.co/d/9fzHy3w

    Experiences: The 7th Era of Marketing: by Robert Rose & Carla Johnson: a.co/d/hr2ff1y

    Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand: by Robert Rose & Joe Pulizzi: a.co/d/hNJnq2b

    This Old Marketing Podcast: www.thisoldmarketing.site

    Robert Rose: robertrose.net

    Episode Credits

    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
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    35 m