We are trucking along on our summer playlist programming and I’m sharing another Greatest Hit with you today! It’s one of my most popular episodes about why GenX women are an untapped market.

They call us the Slacker Generation. The Forgotten or Lost Generation. The Latchkey Generation. But I like to think that we are the generation that had the best and possibly the highest hair. We are Gen X.

In this episode of ill communication, I’m talking about the generation that’s largely left out of marketing and advertising campaigns. So if you want some insights into an untapped economic power and marketing opportunity, this episode is for you.

Topics We Cover in This Episode:

• Why Gen X women make great entrepreneurs
• The incredible economic power we hold as Gen Xers
• Why Gen Xers provide an untapped marketing opportunity

Tune in to learn more about the potential for tapping into the Gen X market with your marketing and advertising materials.

Show notes are always available at https://www.kimkiel.com/podcast!

Resources Mentioned:

Listen to all 3 episodes in the mini-series on GenX women in business:

Episode 26: Reality Bites: 5 things I wish I knew before starting my business as a Gen Xer: https://www.kimkiel.com/podcast-1/the-x-factor-why-gen-x-women-are-an-untapped-market

Episode 28: What is B-School and is it worth it?: https://www.kimkiel.com/podcast-1/what-is-b-school-is-it-worth-it

Discover how to tap into the Gen X market - or to leverage your own expertise as a Gen Xer in business by checking out the summer sale of B-School: www.kimkiel.com/bschool

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