• ill communication: copywriting tips & sales strategies for small businesses

  • De: Kim Kiel
  • Podcast

ill communication: copywriting tips & sales strategies for small businesses

De: Kim Kiel
  • Resumen

  • As a small business owner, you know copywriting is one of the essential “skills to pay the bills.” But how often do you sit down at your laptop and struggle with knowing what and how to write? You’re not alone. It’s difficult to write your own copy (even for pro copywriters). Plus, when you’re juggling a family, clients, and a team... there just isn’t enough time in the day to do it all. It’s why sending an email to your list or updating your website never gets crossed off your to-do list. Enter ill communication: copywriting tips and sales strategies for small businesses. Each bite-sized episode is designed to give you easy, actionable (and fun) writing tips to help you craft your sales copy faster, create more engagement, and generate more sales. Tune in weekly to hear expert copy coach and die-hard Beastie Boys fan, Kim Kiel, drop a juicy tip, writing prompt, or sales formula you can take action on immediately. You’ll never have to wonder WTF to write again. New episodes drop every Wednesday. Ch-check it out. To find out more, visit kimkiel.com
    © 2023 © 2022 ill communication
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Episodios
  • 20 Tiny habits that help me build a successful small business as a copywriter
    Oct 2 2024

    You've probably heard the supposed secrets to small business success: posting 5 times a day on Instagram, going viral on TikTok, adhering to a strict 5 am morning routine, or constantly churning out new digital products. But are these really the keys to small business success?

    As someone who's built a highly profitable and surprisingly relaxed service-based business that's generated over a million dollars in lifetime revenue in just 6 years, I can confidently say I did NONE of those things.

    Instead, I developed a handful of habits that have allowed me to run a successful, laid-back business that provides both a comfortable work-life balance and a solid monthly income.

    In this episode, I'm sharing the 20 Tiny Habits that helped me build a thriving small business as a copywriter. These are practical, actionable tips that can help you achieve success without sacrificing your sanity or personal life.


    Topics We Cover in This Episode:

    • A small but impactful ritual that will add joy to your workday
    • A practical technique to overcome writer's block and start writing faster
    • The mindset shift that turns business challenges into exciting experiments

    Show notes are always available at https://www.kimkiel.com/podcast!!



    Resources Mentioned:

    Find links to things I mention in this episode: www.kimkiel.com/resources

    Episode 92: Stress-free financial management for small businesses with Profit First, featuring April Stroink: https://www.kimkiel.com/podcast-1/stress-free-financial-management-for-small-businesses-with-profit-first-featuring-april-stroink

    Episode 5: The Mary Poppins of copy formulas - “Practically perfect in every way” (AIDA): https://www.kimkiel.com/podcast-1/the-mary-poppins-of-copy-formulas-practically-perfect-in-every-way

    Episode 13: How to write a compelling sales message without being cheesy or sleazy: https://www.kimkiel.com/podcast-1/how-to-write-a-compelling-sales-message-without-being-cheesy-or-sleazy

    Check out Rose Han’s YouTube video - 20 Tiny Habits that made me Rich: https://www.youtube.com/watch?v=Ff4z3pAqagQ


    I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

    Text me a question or comment!

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    17 m
  • “How do you continually come up with content ideas?” {Pick My Brain!}
    Sep 25 2024

    In this episode, I’m introducing an exciting new segment of the podcast called "Pick My Brain," where I answer your burning questions about copywriting, messaging, marketing, and sales.


    To kick this segment off, I'm tackling a question that many content creators struggle with: How to consistently come up with fresh ideas for podcasts, emails, and other content.


    I’m sharing the 12 ways I come up with content even when I feel like I’m fresh out of ideas and inspiration. From my secret weapon (the Joy of Copy Cards) to leveraging tools like AnswerThePublic and ChatGPT, I'm giving you a peek into my content creation toolkit. But it's not just about the tools – I also dive into mindset shifts and habits that can transform your approach to content ideation.


    If you've ever found yourself spinning wheels when it comes to content ideas, this episode is for you!


    Topics We Cover in This Episode:


    • How to turn your clients' challenges into compelling content
    • A ninja marketing strategy that provides an endless stream of ideas directly from your audience
    • The surprising place I look for inspiration that you probably haven't considered
    • How to leverage AI without sacrificing your unique voice


    Show notes are always available at https://www.kimkiel.com/podcast!!



    Resources Mentioned:

    To find simplicity in your business listen to Episode 111: https://www.kimkiel.com/podcast-1/why-simplicity-is-the-secret-to-online-business-success

    Learn how to use days of the year to inspire content by listening to Episode 90: https://www.kimkiel.com/podcast-1/turn-blah-blah-blah-into-bravo-how-to-complete-small-business-copywriting-projects

    Learn how to use AnswerThePublic by listening to Episode 25: https://www.kimkiel.com/podcast-1/what-is-copywriting-and-why-is-it-important-plus-a-bonus-tip

    Listen to Episode 40 to learn how to use a thank you page survey: https://www.kimkiel.com/podcast-1/how-the-1-question-survey-gives-you-a-constant-flow-of-creative-ideas-directly-from-your-customers




    I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

    Text me a question or comment!

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    11 m
  • A surprisingly simple way to build authority, grow your email list and find clients
    Sep 18 2024

    I’m all about finding the easy, simple way to do things, so in this episode, I’m sharing my approach to a simple yet effective marketing strategy: the monthly marketing moment.

    As a copy coach and sales strategist, I’m breaking down how hosting regular, low-key workshops or Q&A sessions has helped me grow my email list, build authority, and foster relationships with potential clients.

    Whether you're looking to build your brand, expand your network, or simply connect with your audience more consistently, this quick episode has something for you!

    Topics We Cover in This Episode:

    • What is a monthly marketing moment?
    • The 3 huge benefits of a monthly marketing moment
    • How to implement your own monthly marketing moment without overthinking or overcomplicating
    • Who this approach is ideal for

    Tune in to learn why I love this "lazy, low-key style of launching" for boutique business owners and service providers who don't need complicated funnels or systems to attract a handful of premium clients.


    Show notes are always available at https://www.kimkiel.com/podcast!!



    Resources Mentioned:

    111: Why simplicity is the secret to online business success


    Pick my brain!

    1. Visit https://www.speakpipe.com/kimkiel to record a voice note with your question or suggestion. Include your name, email and background info for context.

    2. Send me a text. Find the link to text me a question or comment in the show notes. When you click that link, it’ll open up your text messenger, where you can text your question directly to me. Leave all the weird numbers that pop up and add your name and email or mobile number so I can keep in touch.


    I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel


    Text me a question or comment!

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    10 m

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