• Green Advertising Insights: The Power of a Single Tip

  • Jun 13 2024
  • Duración: 20 m
  • Podcast

Green Advertising Insights: The Power of a Single Tip Por arte de portada

Green Advertising Insights: The Power of a Single Tip

Escúchala gratis

Ver detalles del espectáculo

  • Resumen

  • Explore the fascinating findings from the article "Why a Single Pro-Environmental Appeal Works to Promote Behavioral Change" by Matthew Pittman (University of Tennessee), Tyler Milfeld (Villanova University), and Kibum Youn (University of Tennessee), with Colin Campbell, Editor of the Journal of Advertising Research.

    Join us as we delve into:

    • The impact of single versus multiple green tips on brand attitudes among consumers with varying levels of environmental concern.
    • Why a single green tip is more effective for consumers with low environmental concern.
    • The role of perceived brand authenticity in shaping consumer responses to green advertising.

    Through three comprehensive studies, the authors provide actionable insights on optimizing green message strategies to enhance brand perception and encourage sustainable behavior.

    Don't miss this insightful discussion with these expert authors!

    Read the full article here:
    https://www.journalofadvertisingresearch.com/content/early/2024/01/05/JAR-2024-001

    To keep up to date on the latest JAR news sign up for our newsletter:
    https://lp.constantcontactpages.com/su/mtD04QN

    And follow us on LinkedIn:
    https://www.linkedin.com/company/82528291/admin/
    Más Menos
activate_primeday_promo_in_buybox_DT
Marketing Economía
Más Menos

Lo que los oyentes dicen sobre Green Advertising Insights: The Power of a Single Tip

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles