• Harnessing Customer Satisfaction for Organic Growth

  • Aug 14 2024
  • Duración: 32 m
  • Podcast

Harnessing Customer Satisfaction for Organic Growth

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  • Resumen

  • Join us for an insightful conversation with Lynn Daniel, founder of the Daniel Group, as he shares his journey from the early days of marketing to becoming a leading consultant in B2B customer satisfaction. Lynn discusses the development of a feedback process that has benefited major clients like Caterpillar dealers and explains how technology has transformed CX measurement over the years.

    We also explore the power of customer referrals in driving business growth, diving into Fred Reichelt's concept of the earned growth rate. Learn about the challenges companies face, such as the disconnect between marketing and CX departments, and gain practical advice on overcoming these obstacles.

    Finally, we address the steps needed to foster a customer-centric culture within your organization, highlighting the role of executive support. Through real-world examples, discover how to stay ahead of evolving consumer expectations and maintain a competitive edge in today's market.
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