We welcome Scott Field, Director of Communications at the British Olympic Association, onto this episode. We discuss how communications were led for Tokyo 2020, how TeamGB maintained momentum during the pandemic and how the story was told despite there being no crowds and limited access for press.

Building a career in sport, having worked at football clubs, the FA and now with TeamGB, we ask what the common misconceptions are about establishing a comms career within sport - namely, having an encyclopedic knowledge about a team or sport being essential, when actually good communications skills are the priority.

@scottjfield

https://www.teamgb.com/

This is our last episode of Season3, a mini season for 2022! We are currently working on plans for Season 4 and if you'd like to get involved as a guest, partner or sponsor please email info@threadandfable.com

This episode we speak with Alexa Heinrich on accessible social media. Alexa founded Accessible Social outside of her 'day job' as Social Media Manager for St. Petersburg College in Florida.

With so much content being shared across social media by brands and organisations, the gaps in accessibility are ever apparent, something we wanted to explore with Alexa and understand why as communicators, we should all be building accessibility into our strategies as business-critical, not just as an add-on.

We find out how we can all improve our own social feeds and where we can go to get more help.

@HashtagHeyAlexa

https://www.accessible-social.com/

Alexa is also co-founded of Social Media Tea, which is both a hilarious and often heart-warming community of examples, thoughts and issues among those working within social

https://socialmediatea.com/home

https://www.instagram.com/sippinsocialtea

Alexa mentions

https://twitter.com/thewheeloftime

https://twitter.com/USCPSC

Jeep's creative captions https://www.newsweek.com/turn-your-tvs-closed-captioning-surprise-new-jeep-ad-1680056#:~:text=Jeep's%20Super%20Bowl%20LVI,throughout%20their%20time%20on%20screen.

If anyone had predicted everything that's happened in 2022, we'd be surprised!

We recorded this live episode as a session at CommsHero week and talked about how to move with the tide of change; both from a broader sense and how that shapes the work we do as marketing and communications professionals, as well as professionally and personally.

https://commshero.com/

We mention...

Changes with Annie Macmanus https://podcasts.apple.com/gb/podcast/changes-with-annie-macmanus/id1465937091

Jim Hemerling, how to lead in constant change https://www.ted.com/talks/jim_hemerling_5_ways_to_lead_in_an_era_of_constant_change

Worcester Warriors owners blame fans and players https://www.telegraph.co.uk/rugby-union/2022/09/30/worcester-warriors-players-staff-brink-losing-jobs/

Trainwreck: Woodstock '99 on Netflix https://www.netflix.com/gb/title/81280924

Instagram Boycott 2022 https://www.ladbible.com/news/instagram-users-vow-to-boycott-app-20220629

We're back for a short and sweet Season 3, bringing you a handful of episodes to wrap up 2022 with.

First up, we're talking about the influencer campaigns and the impact on supply chain, wondering whether (at times) marketing, comms and operations talk...

We talk about the Adanola range that quickly ran out of stock following a Molly Mae campaign https://adanola.com/ and the Krissy Cela range, which you have to be quick or miss out on https://uk.oneractive.com/ - do these ranges effectively create a hype around them like the Crtz https://www.crtz.xyz/ brand, where drops are meant to be competitive and short lived, or are they potentially limiting customer engagement by often selling out even as a campaign begins?

Rebecca may not be able to pronounce it, but we also talk about the 501% rise in searches of the Negroni Sbagliato following a viral sound on TikTok, clipped from an interview by House of Dragons stars talking about their drink of choice. Stunning.

The cost of living communications focus, finds us listing some of the key principles we think are important as communicators, whether we have an internal audience or include it within external messaging.

A blog Rebecca wrote here on the cost of living crisis impacting students as well as a mention of Dan Slee's blog focusing on public sector comms.

Please rate, review and subscribe and if you'd like to get in touch you can email us at info@threadandfable or follow us on instagram @hyg5m or on twitter @HarrietSmallies and @Rebecca7Roberts

This is a special bonus episode that features Rebecca’s best bits of season 2.

The list of episodes that the clips are taken from

Personal Success and Hyping Yourself with Lucy Werner

https://podcasts.apple.com/gb/podcast/personal-success-and-hyping-yourself-with-lucy-wern/id1550599535?i=1000528938882

Am I Stuck in a Rut or is it Pandemic Fatigue? And Women’s Sport with Fadumo Olow

https://podcasts.apple.com/gb/podcast/am-i-stuck-in-a-rut-or-is-it-pandemic-fatigue/id1550599535?i=1000532454752

Telling the Story of Women’s Sport with Sue Anstiss

https://podcasts.apple.com/gb/podcast/sue-anstiss-telling-the-story-of-womens-sport/id1550599535?i=1000538301218

Communicating Supply Issues and One Minute Briefs with Nick Entwistle

https://podcasts.apple.com/gb/podcast/communicating-supply-issues-and-one-minute-briefs/id1550599535?i=1000535499539

Tech for Good with Alice Skeats from Nextdoor

https://podcasts.apple.com/gb/podcast/tech-for-good-with-alice-skeats-from-nextdoor/id1550599535?i=1000538176098

This extended guest episode was recorded as part of our season 2 finale.

In this episode, we are joined by two titans of television and entertainment PR who are generally all-around nice guys. Sam Hodges and James MacLeod started their PR career at the BBC together working on shows such as Strictly Come Dancing. They have gone on to have top comms roles at ITV, BBC, Netflix, Channel 4 and Twitter between them.

During our conversation, we talked about what it is really like being at the top, moving a headquarters outside London, making the decision to switch industries from TV to tech, failure, reality TV, Ofcom and the most important question of all, how do shows get picked for Gogglebox.

At the time of recording the podcast, James MacLeod had stepped down as Communications Director at Channel 4, and remained as an advisor on the government’s new consultation relating to the broadcaster's future ownership and its review of public service broadcasting. James started his career at the BBC as a publicist and then later joined ITV, leaving there as Head of Press, Broadcasting.

Sam Hodges is a director at Aaqua. He has been the Head of Communications at the BBC , and Twitter, the Director of Content Comms at Netflix and a partner at the agency Freuds.

Studio Lambert https://www.studiolambert.com/shows.html

Pregnancy Loss Policy https://www.channel4.com/corporate/pregnancy-loss-policy

Menopause Policy https://www.channel4.com/corporate/menopause-policy

Future4 https://www.channel4.com/corporate/future4

BBC’s Alex Scott ‘proud’ of working class accent after peer’s elocution jibe

This article is more than 2 months old: Lord Digby Jones accuses Alex Scott of spoiling Olympics coverage by dropping her ‘g’s https://www.theguardian.com/inequality/2021/jul/31/bbc-alex-scott-proud-working-class-accent-digby-jones-elocution

@jamesmacleod https://twitter.com/jamesmacleod?lang=en

Linkedin: https://uk.linkedin.com/in/jamesmacleodcomms

@SamHodges https://twitter.com/SamHodges

Linkedin: https://uk.linkedin.com/in/samhodgescomms

Season 2 of Have You Got 5 Minutes? Is hosted by Harriet Small and Rebecca Roberts, produced by Dave Musson, Mustard Yellow Media, and brought to in partnership with Nextdoor.

Nextdoor is the neighbourhood app used by 1 in 7 households in the UK. For more information

Nextdoor

Twitter: @Nextdoor_UK

Website: https://nextdoor.co.uk/

Follow us on Instagram @HYG5MPod

Find Rebecca:

Twitter: https://twitter.com/rebecca7roberts

https://twitter.com/threadandfable

Linkedin: Rebecca Roberts

Website: https://threadandfable.com/

Podcast: The Hear It podcast

Find Harriet:

Twitter: https://twitter.com/HarrietSmallies

Linkedin: Harriet Small

Website: https://www.commsoveracoffee.com/

This extended guest episode was recorded as part of our season 2 finale.

Our guest in this episode is Dr Clea Bourne. Clea, a senior lecturer at Goldsmiths’ University Media and Communications Department is one of the leading voices in the academia for the promotional professions of marketing, PR, and advertising. Not only is she an expert in the subjects that she teaches, but she also has in-depth knowledge and understanding of the Financial Markets. She is the author of several publications including her recent book, ‘Trust, Power and Public Relations in Financial Markets.

During our conversation, Clea was incredibly honest about NFTs, cryptocurrency and BlockChain, something we definitely struggle to get our heads around. We dive into the industry salary gap, how to prepare students for the future, job descriptions and what is missing in financial marketing campaigns.

Dr Clea Bourne - Goldsmith University https://www.gold.ac.uk/media-communications/staff/bourne/

Bourne, Clea D.. 2020. 'Public Relations and Finance'. In: Ralph Tench and Stephen Waddington, eds. Exploring Public Relations and Management Communication, Fifth Edition. United Kingdom: Pearson, https://research.gold.ac.uk/id/eprint/29636/

Trust, Power and Public Relations in Financial Markets (Routledge New Directions in PR & Communication https://www.amazon.co.uk/Relations-Financial-Routledge-Directions-Communication/dp/0415719216

Are too many finance providers conflating trust with technology? https://www.fintechfutures.com/2019/01/are-too-many-finance-providers-conflating-trust-with-technology/

AI cheerleaders: Public relations, neoliberalism and artificial intelligence https://journals.sagepub.com/doi/abs/10.1177/2046147X19835250

Hello Starling Bank https://www.youtube.com/watch?v=aVxrcj2P_KM

Twitter @bourne_clea https://twitter.com/bourne_clea?lang=en

Season 2 of Have You Got 5 Minutes? Is hosted by Harriet Small and Rebecca Roberts, produced by Dave Musson, Mustard Yellow Media, and brought to in partnership with Nextdoor.

Nextdoor is the neighbourhood app used by 1 in 7 households in the UK. For more information

Twitter: @Nextdoor_UK

Website: https://nextdoor.co.uk/

Follow us on Instagram @HYG5MPod

Find Rebecca:

Twitter: https://twitter.com/rebecca7roberts

https://twitter.com/threadandfable

Linkedin: Rebecca Roberts

Website: https://threadandfable.com/

Podcast: The Hear It podcast

Find Harriet:

Twitter: https://twitter.com/HarrietSmallies

Linkedin: Harriet Small

Website: https://www.commsoveracoffee.com/