• Helping Heal Earth Through Regenerative Agriculture with 99 Counties Founder Christian Ebersol

  • Mar 31 2023
  • Duración: 44 m
  • Podcast

Helping Heal Earth Through Regenerative Agriculture with 99 Counties Founder Christian Ebersol Por arte de portada

Helping Heal Earth Through Regenerative Agriculture with 99 Counties Founder Christian Ebersol

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  • Episode SummaryDo you know where your meat is coming from? When you buy from 99 Counties your products come from local farmers and are hand delivered to your home. 99 Counties is on a mission to build a regional food economy focused on regenerative agriculture practices to help heal the earth, and bring healthier food to our communities!DescriptionChristian Ebersol is the CEO of 99 Counties. 99 Counties is a regenerative meat company proudly delivering locally-sourced, nutrient-dense regenerative meat to Chicagoans and Iowans. Previously, Christian led sales and new product teams at Health IQ and worked as a venture investor at Comcast Ventures. He grew up in Cornwall Connecticut and received his graduate degree from Bowdoin College.In this episode you’ll learn about: A Direct-to-Consumer (DTC) approach - why Christian and Nick chose to start with the 99 counties in Iowa and focus on customer satisfaction and sustainability over business expansion.Regenerative food  - the importance of buying locally grown and sourced food for the health benefits for consumers and for the health of the planet.Making an impact - how 99 Counties is setting the example for a green, eco-friendly business and their mission is to inspire others to do the same.Multi-layer marketing - why 99 Counties is spreading its marketing through digital ads, social media content, email marketing, direct mail, and live events, and what they are seeing from each.Controlling the customer experience  - why 99 Counties uses their own drivers instead of relying on a shipping or delivery service, and how they are creating customer loyalty with their top-notch customer service.Building capital - the power of maintaining strong relationships when raising money and starting something new.Creating a multi-layer company - how 99 Counties is not only providing a healthier solution to their customers, but is also helping the environment, the farm animals, and is making an impact on jobs and rural development in America.Bridging the gap - how 99 Counties is helping farmers get their products to market in an easier way.Brand transitioning - How Christian’s partner Nick was able to keep many of his old customers  and the soul of the company when they re-branded to 99 Counties becasue of the relationships Nick cultivated with their customers. Resources:99 Counties Fall Line Digital Omers VenturesAnimal, Vegetable, Junk (book)Connecting with Guest:99 Counties on Youtube 99 Counties on Instagram 99 Counties on Facebook Christian on Email Connecting with the host:Rebecca Babicz on LinkedIn Quotables5:07 “So much of the way we farm in America, and the world, starts in the heartland, where a lot of these big industrial farming practices have their roots and continue to evolve.”10:22 “In the end, a lot of the places that we fundraised from successfully were people that I had built relationships with over a long period of time.”11:52 “I think this is like a quintuple bottom-line business, and that means it’s better for consumer’s health, it’s better for the planet, it’s better for the animals, it’s better for small-town America in jobs and rural development.”13:04 “You can’t undersell email as an important channel for us.”18:47 “It just creates more customer affinity and then again at a certain scale it actually is more advantages for us operationally  to be doing [deliveries] ourselves.”31:30  “We bridge the gap by working with a farmer and providing them a path to market that would otherwise be very hard for them to have.”32:52 “We’re really trying to solve that with 99 Counties, on a regional scale, creating a connection between customers who really care about buying great, local food, with farmers who want to serve that market.”34:58 “What we’ve found is you have to pair those digital efforts with more real-world efforts. So that's why we’re doing some of the event marketing, and some of the direct mail.41:44 “If we’re going to heal the planet we can’t just have the plants, we also have to have the animals.”
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