The Quest for E-Commerce Success Por arte de portada

The Quest for E-Commerce Success

De: Fall Line Digital
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  • Becca Babicz, founder of Fall Line Digital will share insights and lessons learned while building her growth marketing agency. On the show, we’ll be interviewing founders and marketing leaders from emerging e-commerce brands. With these interviews plus some of Rebecca's own insights - she covers everything you need to know about how to leverage digital advertising to create a successful e-commerce business. In today's fast-paced world with never ending technology advancements, the Quest For E-Comm Success is a thrilling ride. You can't afford to miss this show if you're looking to build a new brand or transform your existing business into an e-commerce powerhouse.
    ©2022 Fall Line Digital
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Episodios
  • Helping Heal Earth Through Regenerative Agriculture with 99 Counties Founder Christian Ebersol

    Helping Heal Earth Through Regenerative Agriculture with 99 Counties Founder Christian Ebersol
    Mar 31 2023
    Episode SummaryDo you know where your meat is coming from? When you buy from 99 Counties your products come from local farmers and are hand delivered to your home. 99 Counties is on a mission to build a regional food economy focused on regenerative agriculture practices to help heal the earth, and bring healthier food to our communities!DescriptionChristian Ebersol is the CEO of 99 Counties. 99 Counties is a regenerative meat company proudly delivering locally-sourced, nutrient-dense regenerative meat to Chicagoans and Iowans. Previously, Christian led sales and new product teams at Health IQ and worked as a venture investor at Comcast Ventures. He grew up in Cornwall Connecticut and received his graduate degree from Bowdoin College.In this episode you’ll learn about: A Direct-to-Consumer (DTC) approach - why Christian and Nick chose to start with the 99 counties in Iowa and focus on customer satisfaction and sustainability over business expansion.Regenerative food  - the importance of buying locally grown and sourced food for the health benefits for consumers and for the health of the planet.Making an impact - how 99 Counties is setting the example for a green, eco-friendly business and their mission is to inspire others to do the same.Multi-layer marketing - why 99 Counties is spreading its marketing through digital ads, social media content, email marketing, direct mail, and live events, and what they are seeing from each.Controlling the customer experience  - why 99 Counties uses their own drivers instead of relying on a shipping or delivery service, and how they are creating customer loyalty with their top-notch customer service.Building capital - the power of maintaining strong relationships when raising money and starting something new.Creating a multi-layer company - how 99 Counties is not only providing a healthier solution to their customers, but is also helping the environment, the farm animals, and is making an impact on jobs and rural development in America.Bridging the gap - how 99 Counties is helping farmers get their products to market in an easier way.Brand transitioning - How Christian’s partner Nick was able to keep many of his old customers  and the soul of the company when they re-branded to 99 Counties becasue of the relationships Nick cultivated with their customers. Resources:99 Counties Fall Line Digital Omers VenturesAnimal, Vegetable, Junk (book)Connecting with Guest:99 Counties on Youtube 99 Counties on Instagram 99 Counties on Facebook Christian on Email Connecting with the host:Rebecca Babicz on LinkedIn Quotables5:07 “So much of the way we farm in America, and the world, starts in the heartland, where a lot of these big industrial farming practices have their roots and continue to evolve.”10:22 “In the end, a lot of the places that we fundraised from successfully were people that I had built relationships with over a long period of time.”11:52 “I think this is like a quintuple bottom-line business, and that means it’s better for consumer’s health, it’s better for the planet, it’s better for the animals, it’s better for small-town America in jobs and rural development.”13:04 “You can’t undersell email as an important channel for us.”18:47 “It just creates more customer affinity and then again at a certain scale it actually is more advantages for us operationally  to be doing [deliveries] ourselves.”31:30  “We bridge the gap by working with a farmer and providing them a path to market that would otherwise be very hard for them to have.”32:52 “We’re really trying to solve that with 99 Counties, on a regional scale, creating a connection between customers who really care about buying great, local food, with farmers who want to serve that market.”34:58 “What we’ve found is you have to pair those digital efforts with more real-world efforts. So that's why we’re doing some of the event marketing, and some of the direct mail.41:44 “If we’re going to heal the planet we can’t just have the plants, we also have to have the animals.”
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    44 m
  • How to Launch an AI-Powered Rental Clothing Line with Founder of Taelor Anya Cheng

    How to Launch an AI-Powered Rental Clothing Line with Founder of Taelor Anya Cheng
    Mar 21 2023
    Episode SummaryDo you get tired of spending your time on laundry and trying to decide what to wear? Anya Cheng has created the perfect solution for men who are looking to expand their wardrobes without hours of shopping or racking their brains trying to put an outfit together. Introducing the first-ever, menswear, rental subscription platform. Offering styles crafted just for men to help them gain confidence through their wardrobes and save time finding a great style!DescriptionAnya Cheng is a Taiwanese American technology executive and entrepreneur in Silicon Valley. Before launching her artificial intelligence (AI) startup, Taelor, she helped build Facebook Shop, a social commerce initiative where people can explore and purchase products directly on Meta (formerly Facebook) and Instagram. Before that, she led the go-to-market for Facebook’s Wi-Fi Tech and Innovation team where she improved digital literacy by bringing the Internet to countries without fast connections. As Head of Products, she transformed eBay Classifieds’ emerging business and built Target’s mobile tablet eCommerce app. As McDonald’s Senior Director of eCommerce, she launched their global food delivery apps from scratch. Cheng is currently the Founder & CEO of Taelor, a AI-powered menswear rental subscription platform busy men to rent styles and for brands/retailers to test products and predict trends. Taelor is an award-winning sustainability startup that has won various competitions hosted by accelerators including Draper University, University of Chicago Polsky Center and SPARK Accel.Cheng is also an adjunct lecturer at Northwestern University and 500 Global (formerly 500 Startups) where she teaches software product management and marketing. She is the author of a best-selling career book, a TEDx Talk speaker, and a social media influencer. Cheng was named Girls in Tech 40 Under 40 in 2018 and nominated as a Marketer of the Year by Min Magazine U.S. in 2013. Her work has won 20+ awards including the Webby Award for Best for Shopping App, The Communicator Award, and the Rising Star Award of Social Network Category by Mobile Village. She is a volunteer career coach who has inspired thousands of young professionals and currently serves on the volunteer boards for the North America Taiwanese Engineering and Science Association, Taiwan Tech Arena (a non-profit supporting minority founders) and STUF United Fund (a non-profit supporting charitable causes.)Cheng received her MBA from the University of Chicago Booth School of Business and a Master of Science degree in Integrated Marketing Communications from Northwestern University. In this episode you’ll learn about: Shifting from the large corporate world to a start-up brand - how Anya overcame the struggles of shifting from a world-traveling, top-name brand corporate employee, to starting up her own brand and working from home.Ambassador funding - how Anya funded the launch of her start-up through crowdfunding.Overcoming imposter syndrome - how Anya struggled with feeling out of place but how having the right wardrobe helped her feel more prepared and now she wants to give other people that same opportunity and confidence.Serving the men’s market -  why Anya chose to target the male demographic and the problems her brand solves for men.Finding the right business partner - how Anya chose her business partner based on their different strengths and backgrounds.Launching a business during the pandemic - how Anya leveraged the work-from-home world to start her business off strong with fewer, more targeted items.Created an environment where people want to work - how the employee mentality shift during the pandemic affected Taelor, and why people chose to work there.The growth from a one-product shop to a one-stop-shop for all menswear needs - how Taelor went from selling only tops during the pandemic to expanding into a full men’s clothing line in just a few years, and why that decision lead to their success.The power of a good wardrobe - Anya’s belief that people dress to achieve a goal, is her passion and inspiration behind her brand.Working smarter, not harder - how Anya incorporated AI- systems to help run the workflow of the business so she can tweak things when needed but not have to be hands-on all the time.Selling a solution - how Taelor is solving problems for their customers and how the focus on being a problem solver has made their marketing successful.Leveraging SEO, magazine ads, and email marketing to grow brand awareness - Anya’s marketing strategies for Taelor and how she grew the brand name through multiple funnels and layers.Understanding the customer journey - how Anya employed customer feedback to improve her marketing plan.Resources:Taelor Use code "ECOMMERCEQUEST" to get 25% off your first-month menswear rental subscription at https://taelor.style/pages/membership Fall Line Digital ...
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    50 m
  • From Wholesale To D2C, How Michelle Misas, Founder of Consciously Baby Built A Successful Baby Footwear Brand

    From Wholesale To D2C, How Michelle Misas, Founder of Consciously Baby Built A Successful Baby Footwear Brand
    Mar 14 2023
    Episode SummaryWhen shopping for kids' shoes, do you get tired of all the bright colors, glitter, and cartoon characters? Michelle Misas saw the lack of options when it came to toddler footwear and has created a new handmade footwear line with your kids in mind. Consciously Kids shoes are made up of earthy colors, a timeless design, and quality, sustainable materials. Don’t forget to check out their Mommy and Me products!DescriptionMichelle Misas is the Creative Director at Consciously Baby Footwear, she has four years of experience in the children's footwear industry, and is one of the owners of the company. Born and raised in Barranquilla, Colombia, Michelle moved to the United States to earn her degree in Fashion Merchandising from Lynn University in Boca Raton, Florida. In her free time, she loves doing yoga, going to the beach, and discovering new restaurants.At Consciously Baby they are shaking up the children’s footwear industry with modern bohemian designs that can be worn with every outfit- for every occasion. Their philosophy is to maximize wear and reduce waste. All of their shoes are mindfully designed and crafted with longevity and versatility in mind! Consciously Baby launched in 2019 after noticing a need for more conscious children’s fashion options, and it is their mission to influence children from an early age to be mindful of fast fashion.In this episode you’ll learn about:  Getting customer feedback - how Michelle leveraged Facebook groups and product gifting to get more feedback on her new products.Product inspiration - Consciously Baby strives to make clothes that intertwine confidence and style, this is where Michelle gets her inspiration for their design.Creating your “hero” product - how Michelle strategized the creation of the Everyday Chelsea Boot and why it was a game changer for their business.Introducing new styles to the market - how Michelle’s new style and color ideas landed in the market with wholesalers and consumers.Finding a factory for product development - how Michelle researched factories and took a trip to China to select a factory to turn her idea into a product.Wholesale trade shows - how Michelle started out selling in trade shows and how that boosted their company's visibility.Pivoting from wholesale to direct-to-consumer sales - how Consciously Baby started out selling 80% of their product wholesale to other stores, but now they have flipped the switch and are selling 80% of their products directly to consumers from their website.The snowball effect of wholesaling - how the company's visibility, influence, and sales grew thanks to their wholesalers and retailers spreading the word of their brand.The importance of quality - when you provide your customers with a quality product you will have more repeat customers and more word-of-mouth marketing as your customers share their product with friends and family.Finding the right price point for your product - how Michelle decided on her product prices based on value, style, and the quality of her products.Production and inventory planning - how to navigate your inventory vs production numbers when you offer a wide variety in sizes or products to avoid over-buying.Having a strong relationship with your manufacturer - when you sell a large variety of sizes (or products) it’s important to have a good relationship with your manufacturer so you aren’t forced into buying inventory you don’t need with high minimums, giving you the chance to sell out of products before you get more.The power of Facebook ads - how Michelle has found success in finding new customers and growing her business using Facebook ads.Email and SMS text marketing lists - how to grow your list, and how to use that list to boost sales and encourage growth in the business.The high conversion rate of text marketing - when consumers subscribe to text alerts they are already interested in your brand, they are ready to shop and more likely to take action.Using affiliate marketing programs - the simplicity of offering an affiliate marketing program to your consumers and how it can be a win-win.Organic social media marketing - the importance of creating original content that provides value, and is relatable when trying to gain followers and grow your audience.Leveraging user-generated content - how to get started with your users and consumers to boost your visibility with user-generated content without it affecting the look of your brand.Working with content creators - the growing pains of finding and working with content creators and ways to specify your brand details to get what you want.Incentivizing repeat customers - Michelle’s follow-up process and how it leads to a high repeat customer percentage by offering discount codes.Resources:Consciously Baby Fall Line Digital Attentive - SMS marketingGoaff Pro - Affiliate marketingTargetChelsea BootsKlaviyoConnecting with Guest:Michelle InstagramConsciously Baby ...
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    47 m
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