In this episode of Home Stagers and Designers on Fire I interview Rod Basconcillo of R&R Financial. Rod walks us through the process of financing your Home Staging inventory.

You wil llearn:

• the difference between bootstrapping vs. putting inventory on credit cards vs. financing inventory
• what Rod's company will finance and what it will not finance
• the turn around time for financing
• what Rod 's company looks for in candidates for financing

In this episode of Home Stagers and Designers on Fire I interview Michelle Minch of Moving Mountains Designs in LA.

You will learn:

• What it takes to be a million dollar stager
• What prompted Michelle to stop renting furniture and own her own inventory instead
• How owning her own inventory impacted Michelle's business model and profitability
• What numbers to look at to make sure you are being profitable
• The 3 types of potential staging clients and the 1 type Michelle spends most of her marketing dollars on
• Why competing with low priced srtagers is a "race to the bottom"

In this episode of Home Stagers and Designers on Fire, I talk with Ellen Mann of Chrysalis Creative Home Staging. Ellen left a lucrative 30 year job in corporate to pursue a Home Staging Business.

You will learn:

• how Ellen handled the emotional challenges of being laid off and building a staging company from scratch
• what Ellen told herself at the beginning of her staging business in order to "keep her head in the game"
• what commitment Ellen made every day in order to move her business forward
• how Ellen built her Social Media strategy in order to enlist her Ideal Clients
• 2 things Ellen took from corporate that helped her in her staging business
• how to network and build community in order to win referral business
• what advice Ellen would give to a new Home Stager