Episodios

  • From Solo Stager to Franchise Owner
    Oct 14 2025

    Ever wonder what it might be like to purchase a Home Staging franchise?

    My guest, Alexa Centano is offering her playbook on creating a successful Staging Company. Vella Haus, her franchise offering, provides a complete playbook with systems, strategies and mentorship.

    In this episode you will learn:

    • how Alexa went from a solos stager to building franchise opportunities
    • what Alexa recommends for Home Stagers starting out
    • how Alexa built instant momentum in her Staging business
    • how Alexa creates compelling Social Media posts
    • what it might be like to own a franchise

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    27 m
  • The Freedom Formula-Let Go and Level Up
    Oct 7 2025

    What if the secret to growing your business wasn't another perfect Instagram post or envy -worthy portfolio..... but learning to let go?

    In this episode we are going to do a deep dive into what happens when you are willing to let go of the attachment to the outcome and instead take bold, intentional action that actually moves your business forward.

    Because here's the truth The actions that bring big results often push you outside of your comfort zone

    And while staying cozy (and familiar) feels safe, real growth and success happens when you are willing to stretch.

    If you knew that a little discomfort would lead you to a life and business that made your heart sing.....wouldn't it be worth it?

    You will learn:

    • How to let go and level up in your business
    • Ways to stay open, curious and loose in any situation
    • How to become magnetic to your ideal clients
    • How to play the numbers game and win
    • Why focussing on action beats focussing on the outcome every time
    • How curiosity opens you up to possibilities you may not have discovered
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    24 m
  • Upselling Staging and Design Services
    Sep 30 2025

    Have you ever wondered what extra services you could offer that would delight your clients and add more revenue- without adding alot of extra work?

    That is what Michelle Lynne Pant and I talk about in this episode of Home Stagers and Designers on Fire. Michelle is an award winning designer and founder of The Design Bakehouse. She also hosts a popular podcast Deigned for the Creative Mind.

    You will learn:

    • Michelle's top "go to" upsell servives
    • the marketing funnel platform she swears by and how she keeps clients coming back
    • her refreshing take on what "selling your services" really means
    • smart ways Home Stagers can stand out in a crowded market
    • when and how to use value based pricing and how anchor pricing is a smart positioning tool
    • how aspirational staging can instantly uplevel your brand

    If you are ready to rethink how you price, package and position your services, this episode is custom tailored to YOU!

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    50 m
  • Math, Mindset and Team Building
    Sep 23 2025

    What happens when 2 coaches who live and breathe Home Staging Biz talk shop? You get one juicy strategy packed conversation you won't want to miss.

    In this episode of Home Stagers and Designers on Fire, I sit down with fellow coach and host of the Staging Sips Podcast, Lori Fischer.

    Lori is the powerhouse behing Rethink Home Interiors, a thriving Staging Business outside of Philly. On top of that she founded the Staging Business School where she helps Stagers turn their passion into profit.

    In this episode you will learn:

    • how to know when it's time to grow and scale your business
    • why math + mindset is important when growing your business
    • what stories Stagers tell themselves about pricing
    • when it is ok to lose clients (and why)
    • when it is time to build a team and what to delegate first
    • 2 books Lori recommends
    • why building a business is a creative process
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    43 m
  • How to Fall in Love with Marketing
    Sep 16 2025

    In this episode I talk with Heather Cook of the Social Stager about how to fall in love with your marketing.

    You will learn:

    • what foundational things you should be focusing on when it comes to marketing
    • what is trending (and here to stay) in great marketing
    • how understanding your "marketing roadblocks" will help you move forward
    • how to get excited about marketing
    • the biggest source of marketing burn out and how to overcome it
    • what to foundational tips to focus on when it comes to marketing

    And you will learn how you can get Heathers help.

    Here is a link to join her Social Stagers Club

    https://payhip.com/b/PKmoS/af6897b12e09ce5

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    32 m
  • SEO, Pricing, Growth Tips and Staging Globally with IAHSP CEO
    Sep 9 2025

    Want to know what it's really like to build a thriving staging business in today's market?

    In this episode of Home Stagers and Designers on Fire, I sit down with Jennie Norris- CEO and Chairwoman of IAHSP.

    Jennie has been leading the charge in the staging industry since 2002. With 7200 plus homes staged, 2 best selling books and IAHSP expanded into 38 countries under her leadership, Jennie is a true trailblazer.

    You will learn:

    • What Jennie sees as the single most important thing that stagers need to do in order to grow their business
    • Jennie's advice on optimizing your website for SEO
    • A unique and simple way to reach out to multiple Real Estate Agents
    • Jennie's thoughts on pricing (always a hot topic)
    • The app Jennie uses for quotes
    • How staging has evolved through the years, spread to Europe and how Jennie sees the future of staging

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    57 m
  • The Comeback Story of a Big Staging Company
    Sep 2 2025

    In this episode of Home Stagers and Designers on Fire I talk with Grant Findlay Shirras, serial entrepreneur, financial strategist and co owner of Dekora, a luxury staging, furnishing and design company serving Calgary and Kelowna.

    You will learn:

    • Why Grant and his wife bought Dekora and how they turned the company around
    • How Grant increased profits while simplifying systems
    • Grant's philosophy on pricing and how raising prices actually increased sales
    • How Grant ensures every labor fee is accounted for
    • Why Grant encourages his team to lose more jobs
    • The biggest bottleneck in Dekora and how Grant plans to overcome it
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    51 m
  • How Jason Saft's Signature Style Redefines Staging
    Aug 26 2025

    Ever wonder what it really takes to stage multi million dollar homes in NYC?

    In this episode of Home Stagers and Designers on Fire I talk with the incomparable Jason Saft- a true powerhouse in the staging world. Known for his curated, design forward approach, Jason transforms high end listings into unforgettable spaces that connect with Buyers on an emotional level.

    With a background in Real Estate and a sharp eye for design, Jason blends artistry with strategy, creating homes that not only wow, but create great returns for Sellers.

    In our conversation, Jason opens up about the wins, challenges and lessons he's learned while staging some of the most remarkable properties in New York and how you can take these insights to refine your own signature style- no matter where you are staging.

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    49 m